Recently, according to the official news of the organizers of the 2016 Beijing Auto Show, the 2016 (14th) Beijing International Automobile Exhibition (Auto China 2016), which opened on April 25, will cancel the car model display.
The circular emphasizes: "At the same time as the exhibition, it is necessary to bring people an artistic feeling with elegant taste and a healthy and upward culture, and reject all kinds of scenes with low interest, damage to social civilization and malicious speculation."
In order to create a good and healthy exhibition for the public, the organizers specially emphasize the phenomenon of de-vulgarization.
In fact, the cancellation of car models is not the first of the Beijing Auto Show, the first time it occurred at the 2015 Shanghai Auto Show. In February 2015, the organizers of the Shanghai Auto Show officially issued a notice to the outside world: the 2015 Shanghai Auto Show cancelled the car model display link.
During the Shanghai Auto Show, the US media auto blog reported on the ban on car models, which mentioned: "Speaking of China's auto show, starting from the Beijing Auto Show, the car models in the China Auto Show have gradually become the protagonists, from Li Yingzhi to Dry Lulu, and then to the bold naked car models around Kia Sorento at the Chengdu Auto Show in the same year." China's auto show has been transformed into a "car model show".
The report also mentioned that the auto show car model will not rule out the possibility of being banned, and foreign netizens commenting on this matter is mainly inclined to be confused. Some netizens said that the cool car occupies a beautiful beauty, is it bad? Also some netizens pointed out that "a good car does not need a car model to stand around"...
Netizens' comments were comparable, according to the Austrian newspaper Standard reported on February 24, China Daily reported under the title of "Auto Show Says Goodbye to Sexy Models". Organizers said: "We want exhibitors to showcase their products in a healthy way. Low-grade fun or socially unethical behavior is prohibited. ”
Also some insiders have analyzed that the car model has been cancelled, but the beauty of the fragrant car is still the standard of the auto show, and some car companies will rub the edge ball in the form of "fragrant shopping guide", which is stunning and sexy.
There is no fault in using beautiful car models to increase the attention of products, but some manufacturers have gone too far in this regard without strict checks. Just like this year's Beijing Auto Show, while maintaining exposure, it shows new technologies from the purest perspective.
Editor-in-charge: Ruili Zhang