With the hottest feelings, do the highest posture of the soul motorcycle!
In the exposition of feelings, there is a very high praise: "Feelings are quite abstract, and they can't be explained clearly, and they can't be calculated." But if you want to live a life with a taste in the world, you have to do something with feelings. ”
It seems to make sense, just like Great Wall Motors launched a soul motorcycle at the Beijing Motor Expo Exhibition, Wei Jianjun himself said, "For motorcycles, I do have feelings." He even jokingly called the Great Wall building motorcycles "fake public and private".
Frankly speaking, from a utilitarian point of view, Wei Jianjun has no need to do this, the user base of Great Wall Motors has accumulated more than 14 million, but Wei Jianjun still did it, because he has personal feelings, but also family and country feelings, as he said: China lacks high-end heavy motorcycles, does not have its own high-end motorcycle brands, are the choice of BMW Honda Harley, in the tribute to these excellent motorcycle brands at the same time, we have been thinking, China should have its own high-end motorcycle brand.
Therefore, the emergence of the soul motorcycle made Wei Jianjun's dream of "making the pride of the Chinese" and "building a motorcycle written in the annals of history" a reality visible to the naked eye.
The soul appears, and the technology has a concrete appearance
"Four wheels carry the body, and two wheels carry the soul." Wei Jianjun explained why the motorcycle brand is named "Soul".
In Wei Jianjun's view, the soul is pure love from the depths of the heart; SOUO, which represents the brand connotation of "Search Own, Unlimited Outlook", is the chivalry spirit of "pursuing oneself and having unlimited vision".
So, with this love, Great Wall Motor's new brand Great Wall Soul SOUO was officially unveiled, and its first luxury flagship station wagon ushered in its world debut.
Moreover, in order to assume the heavy responsibility of China's high-end motorcycle brand and effectively implement the "high-end" label, the research and development of Great Wall Soul Motorcycle completely follows the research and development process in the automotive field, and is built in accordance with the standards of high-end passenger cars in terms of performance, quality and service.
First of all, in terms of design, the Great Wall Soul Station Wagon draws design inspiration from the "Chinese Lion Awakening", and the whole vehicle brings a rich and mellow visual experience. Starting from the headlights, which resemble the eyes of a lion, they are supported by sinuous curved lines until the taillights are integrated. Chinese people pay attention to the majestic atmosphere, and this car just makes an interpretation.
In terms of power, the Great Wall Soul Wagon is equipped with the H8+8DCT powertrain, which is the world's only horizontally opposed eight-cylinder engine independently developed by the world, with a displacement of 2000cc, which is full of power both for starting and accelerating. Moreover, the Soul Motorcycle 8DCT adopts a dual shift mechanism, bringing a light and smooth shift experience, allowing the driver to enjoy the surging power while also feeling the smooth and comfortable ride.
Of course, as a luxury motorcycle, intelligence is also very important. The "intelligent cockpit" of Soul Motorcycle comes from NOBO Technology, with a 12.3-inch screen and an 8155 chip for the vehicle-machine system, which is completely automotive-grade. It can be simply understood that the "intelligent cockpit" on the car has been moved to the motorcycle.
In addition, the Great Wall Soul Station wagon is also equipped with EPB automatic parking function, pace mode and other technological configurations, it can be seen that in all aspects such as suspension, car machine, sound, lighting, intelligent interconnection, etc., the Great Wall Soul Station Wagon has been blessed by the most advanced technology of Great Wall Motors.
Wei Jianjun confidently said: "We want to write a motorcycle written in the annals of history that can represent the latest technology in China today." In this way, the Great Wall soul station wagon, which integrates the skills of the Great Wall, has opened up a new road for the new generation of luxury motorcycles for Chinese motorcycles, and has written a strong stroke for the diversified development of Great Wall Motors.
High quality, category innovation towards a new journey
Soul Motorcycle is the landing of Wei Jianjun's feelings, and it is also the "brand empowerment officer" of the entire Great Wall Motor. Therefore, since the establishment of the soul motorcycle, it has received "high-standard" treatment from the top down.
Technically, the soul of Great Wall integrates high-quality R&D/manufacturing resources in the field of automobiles and motorcycles, complements the advantages of the "dual supply chain", and strengthens the forest ecosystem of Great Wall Motors; In terms of products, Great Wall Soul continuously promotes the exchange, cooperation and innovation between the automobile and motorcycle ecology through the integration of the supply chain, and jointly develops new products and technologies; In terms of marketing, Soul Motorcycle will also be sold through Great Wall Zhixuan's self-operated channels, so that two-wheeled motorcycles and four-wheeled vehicles can empower each other and share potential high-quality users.
It can be said that the soul of the Great Wall is not simply a motorcycle brand, but a "category brand", that is, the soul of the Great Wall represents the category of "cruising motorcycles" - just like the tank represents the "hard off-road" and the Great Wall gun represents the "pickup". Not only that, the soul of Great Wall is also the first category brand created by Great Wall Motors "across borders", which has very important practical significance, which means that Great Wall Motor's category innovation strategy has entered a new era.
At present, Great Wall Motors has five sub-brands, including Haval, Tank, WEY, Great Wall Cannon and Ora, and its products cover four categories: SUVs, sedans, pickup trucks, and MPVs. The powertrain modes are equally diverse, including petrol, diesel, plug-in hybrid, pure electric and hydrogen.
These categories not only have a clear route, but also achieve the extreme.
The development of the motorcycle category this time allows China's high-end motorcycle brands to have a real foothold, and Great Wall Motors can also inject new impetus into China's motorcycle industry, promote the upgrading and development of the entire industry, and open a new chapter in the era of travel.
From the perspective of corporate strategy, this is also the continuation and implementation of the long-termism of the "New Great Wall".
There is a text to say
At the 2024 shareholders' meeting of Great Wall Motors not long ago, Wei Jianjun, chairman of Great Wall Motors, did not hide his love for motorcycles, and even broke the news himself: "I rode a motorcycle at the age of 20, and until now, I am often busy and take a motorcycle to run around Baoding on weekends." ”
And the most rare thing is that Wei Jianjun can definitely be regarded as a "pioneer" who really turns his feelings into a career, and also makes this career the light of the industry in the field of Chinese automobiles and motorcycles.
The 8-cylinder motorcycle is the culmination of Great Wall Motor's technology, and Wei Jianjun is also the best spokesperson for soul motorcycles, and it is also a tribute to Wei Jianjun's youth dream and that shining era. Yes, Wei Jianjun did not live up to himself, nor did he live up to this wonderful era. This is Wei Jianjun's emotional dedication.
Wei Jianjun is enough to move people, but also enough to make people resonate, this down-to-earth "old Wei" told a new story for Great Wall Motors, and took the first step of the "new Great Wall". The endless "New Great Wall" has entered people's hearts, and with this unique power of the Great Wall, galloping in the vast field of the domestic market and even the global market. (Car Culture/Autocul Text/ )