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Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

Superelectric Laboratory

2024-05-20 17:18Posted in Shandong Science and Technology Creators

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

Lamor sells cars with speed"

Author: Truman Wang Lei

Edited by Qin Zhangyong

The chairman of 100 billion personally reported to the netizens, and changed his tricks every day to make the netizens happy.

That's right, it's Lei Jun. This past weekend, this man who played the traffic to the extreme came up with a new trick.

At 8:30 a.m. on May 18, Lei Jun started a three-and-a-half-hour non-stop live broadcast, he drove a Xiaomi SU7 Pro, driving 177km, all the way from Shanghai to the Xiaomi Automobile Delivery Center in Hangzhou.

Lei Jun said that this is the debut of Xiaomi SU7 Pro, and it is also the first public test of urban NOA and high-speed NOA, and the number of viewers of this live broadcast has reached 39 million, once again letting everyone see the sky-high traffic on Lei Jun.

After the live broadcast, he hurried non-stop, was still in Hangzhou on Saturday, went to the opening ceremony of Nanjing Xiaomi Science and Technology Park on Sunday, and went to the Wuxi delivery center in the afternoon.

One weekend, in addition to driving a live broadcast of more than 3 hours, Lei Jun also went to several delivery centers to inspect the work.

Volume, too volume.

01

 What did Lei Jun do on the weekend

In the past two weekends, Lei Jun has not stopped working at all.

At six o'clock in the morning on May 18th, Lei Jun announced on Weibo that the live broadcast would start at half past eight in the morning, and the reason why it was so early, according to Lei Jun, was to let "everyone get up early and get up late to see the live broadcast".

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

In December last year, Li Bin, founder and CEO of NIO, drove a NIO ET7 with a 150 kWh battery pack from Shanghai and started a live broadcast of the range test that he himself did not know how far he could drive.

At that time, the live broadcast attracted more than 800,000 views, as if it also started here, and countless car company leaders flocked to the live broadcast room to compete for traffic.

It's just that no one seems to be able to surpass Lei Jun's traffic, and the three-and-a-half-hour live broadcast has received more than 39 million views and 32 million likes.

After the end of this self-driving live broadcast, Lei Jun did not rest, and after arriving at the Hangzhou Xiaomi Delivery Center, he handed over the car for several car owners who picked up the car on the same day in Hangzhou.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

Hangzhou, as the No. 1 city in the country for Xiaomi SU7 sales, Lei Jun should indeed be happy.

At the same time, Lei Jun did not forget to publicize it, introducing that Xiaomi Auto currently has five stores in Hangzhou, namely Mengma Town Delivery Center, Joy City Experience Center, Xiaoshan Yintai Experience Center, Xixi Road Sales and Service Center and Jinchang Road Sales and Service Center, and invited everyone to experience.

In the afternoon of the same day, he went to the Xiaomi Automobile Hangzhou Joy City store to inspect the store, and there were a lot of "rice noodles" on the scene, and Lei Jun also took a group photo with them. 

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

Saturday's trip was almost over, but Lei Jun did not return to Xiaomi's headquarters in Beijing the next day, but traveled from Hangzhou to Nanjing.

Yesterday morning, Xiaomi Nanjing Science and Technology Park, where the East China headquarters of Xiaomi Group is located, was officially opened in Jianye, Nanjing, and Lei Jun personally attended the opening ceremony.

Then Lei Jun posted on Weibo and said, "Xiaomi settled in Nanjing 6 years ago, and after 6 years of struggle, it finally has its own home, and today is the official opening of Xiaomi Nanjing Science and Technology Park." The positioning of this Weibo is Xiaomi's East China headquarters.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

Lei Jun said that Xiaomi's Nanjing R&D Center is Xiaomi's most important R&D base, and by the way, he also sent a recruitment, calling on Nanjing's technology experts to join Xiaomi's Nanjing team.

It is reported that Xiaomi Nanjing Science and Technology Park will become one of the most important software R&D centers in addition to the Beijing headquarters, second only to Xiaomi's Beijing headquarters in scale. It is expected to reach 5,000 people in 3 years, and exceed 10,000 in 5 years.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

The goal of Xiaomi's East China headquarters is to become a software R&D center in East China, and in the future, it will gather mobile phone software, Internet and other businesses and technology ecological chain projects.

After attending the opening ceremony, Lei Jun went to the Xiaomi Automobile Delivery Center in Nanjing to deliver the car to the owner. According to Lei Jun, in addition to being the location of Xiaomi's East China headquarters, Nanjing is also one of the cities with the largest sales of Xiaomi SU7.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

Just when everyone thought that Lei Jun's weekend trip was over, Mr. Lei updated Weibo again yesterday afternoon, this time to Wuxi to inspect the local market.

Lei Jun said: "Wuxi is the land of fish and rice in the south of the Yangtze River, with a pleasant climate and a high tram penetration rate. The location of the two local Xiaomi car stores was also advertised again.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

In one weekend and two days, Lei Jun went to four cities, three Xiaomi delivery centers, and broadcast live for three and a half hours.

Today, he took the Xiaomi team to NIO again to meet Li Bin again, and he is really a "master of time management".

02 

Model Worker live

This trip of the special forces on weekends was started by Lei Jun himself driving the Xiaomi SU7 Pro.

At the same time, it is also the debut of the Xiaomi SU7 Pro version, as a "model worker", I didn't forget to engage in live broadcast on the way to drive, from Shanghai to Hangzhou, the whole journey is 177 kilometers, three and a half hours, and the whole process is face-slapping.

In these 3 hours, in addition to talking about intelligent driving and reporting the progress of delivery, he still focused on sincerity, responding to the sharp questions of netizens, talking about everything, and knowing everything.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

There is a reason for choosing to open Xiaomi SU7 Pro, Lei Jun said that the Xiaomi SU7 Pro version will be officially delivered on the same day, and also revealed that the original plan was to deliver at the end of May, but now it is 12 days ahead of schedule.

It is said that the Xiaomi SU7 Pro version is mainly prepared for 3 types of people: first, technology enthusiasts with limited budgets but who like high-end driving; the second is that the family lives far away and is inconvenient for charging; The third is a friend of the north. Lei Jun said that because Xiaomi is a Beijing car factory, the winter battery life in the north is a "disaster", and Xiaomi wants to be the king of winter battery life, so that it is easy to drive a tram in the north in winter.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

At the end of the live broadcast, Lei Jun also revealed the latest delivery plan, saying that he originally thought that selling 6 or 70,000 cars in the first year was a huge success, but he didn't expect to disrupt the plan. Xiaomi will open double shifts in June, and deliver at least 10,000 units in June. ”

In this live broadcast, it seems to be to test the real battery life and real energy consumption performance of Xiaomi SU7 Pro, but in fact, what Mr. Lei really wants to show is Xiaomi's intelligent driving level.

During the live broadcast, the city NOA and high-speed NOA were all tried.

When talking about SU7's intelligent driving solution, Lei Jun also refuted the rumors online, responding to the previous rumors that Xiaomi's intelligent driving solution uses a third-party company: "We have set a goal since the beginning, and all of Xiaomi's intelligent driving must be developed by ourselves." ”

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

Lei Jun said that Xiaomi's own research and development of intelligent driving, the annual cost is more than 2 billion yuan, the investment is extremely high, and there are few manufacturers in China that develop all their own from beginning to end. And in more than a month since the delivery of Xiaomi SU7, the utilization rate of intelligent driving has reached 82.39%.

When talking about the level of intelligent driving in the industry, he said that at present, there are 7 companies in China that have achieved full self-development of intelligent driving, all of which are determined, especially Xiaopeng (automobile), which has always been very remarkable. Of course, "Xiaomi Zhijia will also be in the first echelon within 2 or 3 years." ”

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

After the live broadcast, Lei Jun posted on Weibo: "Today's live broadcast is the debut of Xiaomi SU7 Pro, and it is also our first public test of urban NOA and high-speed NOA. I am very satisfied with the test results. ”

Judging from the final performance, the Xiaomi SU7 Pro's three-and-a-half-hour live broadcast, from Shanghai to Hangzhou, has urban areas and highways, with a total of 177km. There are 4 men in the whole car, plus the live broadcast equipment, it is estimated to be 320-330kg. At the end of the driving task, the vehicle page shows that the vehicle power has been reduced from 97% before driving to 73%, and the comprehensive power consumption is 13.7kWh/100km.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

But for this result, it seems that it did not meet Lei Jun's expectations, "To be honest, I expect it to be within 13kWh/100km." ”

During the live broadcast, Lei Jun also revealed that the city NOA will be pushed to users through OTA from the end of May, and the first batch of ten cities will be opened.

Interestingly, Lei Jun also encountered a forced plug during driving.

At that time, Lei Jun drove Xiaomi SU7 Pro when he encountered a white vehicle that violated the rules and forcibly changed lanes, almost had an accident, and did not turn on the turn signal, in a hurry, Lei Jun blurted out "Cut in".

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

At such a moment, it continued to ferment on the Internet, and many netizens believed that "Cut in" is very likely to become another masterpiece after "Are you ok".

03

 It's not enough to just sell well

As of today, May 20, 53 days have passed since the Xiaomi SU7 was launched on March 28, but the shock of Xiaomi cars to the car rim is far from stopping.

5 days ago, Lei Jun posted on Weibo to announce the latest news of Xiaomi SU7: since the first delivery on April 3, 10,000 cars have been delivered, and it took 43 days, Lei Jun said that this is a major milestone for Xiaomi.

At the same time, Lei Jun set a flag - to ensure the delivery of 100,000 units this year, and to ensure that Xiaomi Auto is continuing to expand production capacity.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

While Xiaomi cars have gained huge popularity, they are also accompanied by all kinds of doubts, especially under the attention of the whole network like a magnifying glass, any wind and grass can rush to the hot search.

Not long ago, some netizens revealed that the brakes of the Xiaomi SU7 car that they bought less than a month ago were suspected to have suddenly failed during the parking process, and an alarm sounded in the car, and the screen then appeared "Braking performance is limited, please drive carefully"; "Brake system failure, please pull over safely"; "Auto-Parking Failure" and "Hill Assist Abnormality". and other 4 abnormal messages.

The SOS emergency system in the car was then called, but there was no answer for a long time, and an hour and a half later, local roadside assistance arrived to tow the vehicle back to the Changsha delivery center. Interestingly, after the car was sent for inspection, it suddenly got better, and the after-sales service said that it could drive away at any time.

For a while, the quality problems related to Xiaomi cars rushed to the hot search, causing heated discussions among many netizens.

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

A few days after the incident fermented, Wang Hua, general manager of the public relations department of Xiaomi Group, responded to the problem of Xiaomi SU7 brake failure, did not evade responsibility, and admitted it calmly, saying that it was indeed a software misidentification, and it has been repaired. 

also explained the principle of a wave of failures for the majority of netizens by the way.

In general, it is because the braking mechanism used by Xiaomi cars is designed with DPB+ESP dual backup mechanism, but at that time there was a logical conflict between the two, which led to misidentification by the software, but there was no complete failure of the braking system and loss of control of the vehicle.

As for the reason for the sudden "self-healing", it is because the store staff checked the vehicle hardware to confirm that there was no mechanical failure or damage, and after operating the self-inspection program of the vehicle braking system, the large-screen brake fault prompt disappeared, and the vehicle automatically returned to normal. 

In addition, he explained why the distress call was not made, because it was at the peak of the line entry period, and there were many queues in the line, so it was not connected in time. Subsequently, the user-only service group responded to the user's needs and arranged roadside assistance support.

In response to such a problem, Xiaomi Auto also launched an emergency recruitment as early as April, and it is expected that the online customer service pick-up rate will increase significantly by the end of May.

In the follow-up of the handling of the incident, Xiaomi Auto seems to cooperate a lot, and the vehicle situation and technical conclusions are fed back to the user synchronously, and if there is a demand for return/replacement of the car, it can also be supported, and at the same time cover the costs incurred due to the return and replacement of the car.

Before the brake failure incident was settled, some netizens posted a video, saying that Xiaomi SU7 "Why can the seat side airbag position be opened", and questioned the quality control process of Xiaomi cars.

This time, Xiaomi's action was very fast, and the official account of the Xiaomi spokesperson quickly responded, explaining the quality control problem, saying that it was a reasonable design for safety reasons, and the matching position of the front seat back panel and the seat cover of the Xiaomi SU7 adopts a common and normal engineering design in the industry.

Subsequently, Wang Hua also reposted this response Weibo, saying "popularize science".

Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car

It is undeniable that the sales of Xiaomi cars are gratifying, but the automotive industry is different from others, in addition to selling cars, it is also necessary to do a good job in after-sales service. This point, as far as the Xiaomi car at this stage is concerned, may not be mature enough, but it is not difficult to see from recent events that its after-sales system is also constantly improving.

There are two sides to everything, Xiaomi and Lei Jun enjoy the splashing traffic at the same time, but also face the supervision of traffic, but fortunately, Lei will always play, it depends on whether Xiaomi SU7 will continue to dominate the hot search and sales list.

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  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
  • Lei Jun's "micro-service private interview": two days to four cities, 39 million people followed the car
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