Zhou Heiya once again rewrote the market pattern of lo-mei, and the classic loose products returned and integrated into the innovative store business model.
Zhou Heiya, a leading brand in the lo-mei industry, recently announced that this year it will fully roll out the strategy of "locking fresh & bulk brine two-in-one stores", which not only retains the popular lock-fresh products, but also adds freshly fished hot brine and bulk weighing products to better meet consumers' pursuit of food freshness, richness of taste choices and personalized customization.
At present, a number of stores in Hubei Province have successfully implemented this innovative model, and Zhou Heiya is actively planning to promote this model to more regions.
Zhou Heiya said that he had an emotional connection with the people of Wuhan
Looking back ten years, in the streets and alleys of Wuhan, Zhou Heiya's loose products have long become a delicacy in people's mouths. At that time, Zhou Heiya's store was always crowded with people, and the long queue became a unique cityscape. Wuhan people's love for Zhou Black Duck is not only due to its deliciousness, but also from the deep emotional bond. In those years, queuing up to buy Zhou Heiya's loose products has become a habit of life and an emotional memory that cannot be parted.
Now, the launch of Zhou Heiya's "Lock Fresh & Bulk Halogen Two-in-One Store" seems to bring people back to that familiar era. The return of loose products has aroused the enthusiastic attention of consumers in Wuhan. On social media, netizens posted their "memory killing", recalling the scene of queuing up to buy Zhou Heiya's loose products. "The hot freshly marinated is simply a delicacy in the world!" "At that time, Zhou Heiya was really unforgettable when he ate a bite. These words are full of nostalgia for the past and anticipation for classic tastes.
It is understood that Zhou Heiya's "Lock Fresh & Loose Marinade Two-in-One Store" not only brings loose products back to people's field of vision, but also allows consumers to witness the production process of the product through the way of hot marinade, so as to eat more assured. At the same time, the method of bulk weighing also allows consumers to choose freely according to their preferences and needs. In addition, Zhou Heiya also continues to pursue product innovation and personalization to lock in the needs of consumers for fresh products. This innovative measure not only makes Zhou's products closer to the lives of consumers, but also injects new vitality and vitality into the brand.
It is reported that in the "Lock Fresh & Loose Marinade Two-in-One Store", Zhou Heiya's product line is rich and diverse, including classic duck neck, duck collarbone, duck wings and other products, as well as more than 10 hot marinated snacks and braised dishes.
The continuous evolution of Chinese lo-mei week black duck
Zhou Heiya, a leader in the lo-mei industry, has always been at the forefront of innovation. It has not only successfully brought lo-mei from traditional vegetable farms to modern business districts, but also led the development direction of the industry with its branding strategy. Its pioneering fresh-locking packaging technology brings consumers both safe and fresh lo-mei enjoyment, leading the innovation trend in the lo-mei market.
With the change of consumption concept, consumers' demand for lo-mei is becoming more and more diversified. Zhou Heiya, who has a keen insight into market trends, took the lead in launching a two-in-one store model in the industry that integrates distribution and freshness. This innovative move not only satisfies consumers' pursuit of variety and freshness, but also further strengthens Zhou's leading position in the lo-mei market.
For a long time, the small workshop model in the lo-mei industry has prevailed, but with the enhancement of consumers' awareness of food safety and the pursuit of higher and higher consumption quality, this model is difficult to meet the needs of consumers. With a forward-looking vision, Zhou Heiya "jumped" out of the bazaar and "drilled" into the modern business district, becoming the first lo-mei brand to enter the modern business district. And take the lead in opening the process of lo-mei branding. Through standardized and intelligent production methods, Zhou Heiya has successfully improved the quality and safety of lo-mei, bringing lo-mei into a new stage of development.
In terms of packaging technology, Zhou Heiya also showed extraordinary innovation. In 2012, it pioneered the launch of modified atmosphere packaging products, which use food-grade nitrogen to replace the air in the box, effectively extending the shelf life of the product while maintaining the unique taste of lo-mei. This innovation not only enhances the shopping experience for consumers, but also sets a new benchmark for preservation technology for the entire halogen industry.
Today, as a leading brand in the lo-mei industry, Zhou Heiya has not only participated in the formulation of the national modified atmosphere packaging group standard for cooked braised meat products led by the China Meat Association, but also participated in the drafting of the local standard of "Modified Atmosphere Packaging Requirements for Cooked Braised Products" has been implemented in Hubei Province. The recently launched two-in-one store model of locking fresh and bulk brine reflects Zhou Heiya's continuous innovation and enterprising entrepreneurial spirit, bringing new vitality and development potential to the lo-mei industry.
The benchmark for high quality in the lo-mei industry
In the lo-mei industry, Zhou Heiya has set an industry benchmark with its excellent quality. Zhou Heiya Factory not only surpasses the standards of ordinary food factories, but also takes the lead in establishing a factory in the industry that meets the 100,000-level pharmaceutical standard, demonstrating the unremitting pursuit of quality.
Zhou Heiya never compromises on the selection of raw materials, adheres to strict material selection standards, and strives to achieve the best quality of each raw material. In cooperation with New Hope Liuhe, the Sino-Singapore white-feathered meat duck developed by it is a microcosm of Zhou Heiya's control of raw material quality. This kind of meat duck not only has high intramuscular fat content and low sebum rate, but also can cook an excellent taste that meets the taste of Chinese.
In the selection of excipients, Zhou Heiya also spared no effort, insisting on using high-quality spices for direct processing, avoiding the use of any flavors, fragrances or extracts. Taking Gansu Dahongpao pepper as an example, Zhou Heiya strictly screened to ensure that each pepper was large and full and fragrant. In addition, Zhou Heiya also conducts strict testing on excipients to ensure that each batch of excipients meets safety standards.
In the production process, Zhou Heiya strives for excellence, and has established a complete set of brine production process, from the timing of raw materials to the control of marinating time, and then to the accurate grasp of the frequency of turning the pot, each step has been carefully designed and verified by practice. At the same time, Zhou Heiya also introduced sensory evaluation criteria to ensure that each batch of products can maintain stable taste and quality.
Not only that, Zhou Heiya also pays attention to the transportation and distribution of products, and has established an efficient intelligent delivery platform for warehouse distribution and transportation to realize real-time dynamic scheduling of products and ensure that products can be delivered to consumers quickly and safely. At the same time, consumers can also learn the detailed information of the product by scanning the QR code on the product, so as to realize the traceability of the whole chain, so that consumers can buy and eat with peace of mind.
Zhu Danpeng, an analyst of China's food industry, said that under the guidance of the national high-quality development strategy, Zhou Heiya, the head enterprise of lo-mei, has been remarkable in terms of model innovation, product upgrading and scene expansion. （CIS）
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