"Our Chengguan big cherries not only taste good, but also are green pollution-free products, which are picked and distributed!" At the Mengfan distribution point of Yuezhuang Big Cherry Market, Chengguan Street, Linqu, the sales anchor is introducing the varieties, characteristics, and planting of big cherries through online live broadcasts, sharing the taste of tasting, and fans in the live broadcast room have praised Chengguan big cherries and placed orders to buy.
As the temperature continues to rise, the heat of the open-air cherry in Chengguan Street has gradually risen, and the "red fruit" listed in large quantities has taken the "express" of e-commerce to all parts of the country, becoming the "golden fruit" for growers to increase their income and get rich, and continues to refresh the industrial business card of Chengguan Street.
In order to expand the popularity and reputation of Chengguan big cherries and promote the development process of the cherry industry, the street actively explores the powerful "engine" role of e-commerce in the development of the big cherry industry, takes the new rural community as the main position, and actively links the resources of e-commerce enterprises, guides and trains farmers to take the "live broadcast" express train, broaden the sales channels of agricultural products, and help farmers increase their income and get rich.
"When it comes to agricultural products online, what consumers are most worried about is whether these 'specialties' really come from the local area." Wu Hao, head of Linqu Jucheng Agricultural Development Co., Ltd., said.
In response to the psychology of consumers, Chengguan Street has adopted a "two-way force" initiative, on the one hand, to help e-commerce companies connect with professional live broadcast teams, and promote high-quality Chengguan cherries to the broad market through more professional channels and more wonderful displays; On the other hand, we actively built two incubation centers for people with goods, carried out targeted training for local farmers, and customized three "packages" of "warehouse broadcasting", "village broadcasting" and "cloud broadcasting", so that they could understand and master the skills and methods of live broadcast sales, and fully display the characteristics and advantages of their own big cherries through the lens. Fans in the live broadcast room can also follow the anchor into the field and see the real situation of the origin of agricultural products more intuitively, so as to buy with confidence and peace of mind.
"Live streaming can make consumers have a more real feeling, and it can also achieve real-time interaction, with a lower threshold for participation and a wider audience. Through the matchmaking of Chengguan Street, we have met a lot of local cherry growers, and the current daily sales volume can reach up to about 10,000 orders, and the whole cherry season is expected to sell 2.5 million catties, with sales of about 11 million. Wu Hao analyzed the rising data and introduced.
As the earliest area to plant cherries in Linqu County, in recent years, Chengguan Street has continued to promote the development of the cherry industry, in accordance with the principle of "industrial integration, resource sharing, complementary advantages, and common prosperity", to explore and implement the "1+3+5" regional development path, with the cherry industry of 7 villages in the region as the starting point for group development, to create a new rural community, actively expand farmers' sales channels, and establish an urban and rural "178" party building and common prosperity alliance, and constantly promote the realization of urban and rural common prosperity, and make every effort to create a new model of rural revitalization. At present, the large cherry industry has developed to 11,000 mu, with an annual output value of more than 400 million yuan.