In the vast land of Xinjiang in mainland China, the original dairy factory recently held a grand "100 Internet celebrities walked into the first dairy culture festival of Gongliu and Nala Group". Since its opening, the event has attracted a lot of attention. On the first day of the event, hundreds of Internet celebrities went deep into Gongliu to experience and feel the unique charm of this land and the profound cultural heritage contained in the original dairy industry. As the event entered its second day, the wonderful itinerary was even more dizzying. The influencers visited the modern production line, learned about the production process of dairy products, and tasted a variety of delicious new products. In addition, a variety of theatrical performances and interactive sessions were also held, allowing influencers to have in-depth exchanges with local residents and experience the unique charm of dairy culture. The successful holding of this event not only enhanced the brand influence of Origin Dairy, but also injected new vitality into the development of the cultural and tourism industry in Gongliu, Xinjiang.
Located in the beautiful scenery of Kurdening, Origin Dairy has established a benchmark corporate image of China's Xinjiang's characteristic dairy industry with the development model of the whole industry chain of "from pasture to milk cup". The Group's Origin Dairy Factory has become a well-known dairy production enterprise in Xinjiang and even the whole country by virtue of its good production practice certification, innovative enterprise and industrial tourism demonstration base qualifications.
The traceability journey of the six major ranches has confirmed the product quality
In the ranch visit on the second day, the original dairy explainer introduced the ecological environment, dairy cow breeds, and feeding methods of the ranch in detail for the Internet celebrities. Through detailed explanations, the experts not only witnessed the leisurely living conditions of the dairy animals in the six major pastures of the origin dairy industry, but also let consumers across the country understand the feeding management and health monitoring of dairy animals through live broadcasts. They have said that the origin of the dairy ranch environment is beautiful, cattle, sheep, camels live very comfortable, the quality of the milk powder is naturally excellent, the origin of the dairy ranch management is standardized, scientific, for the production of high-quality raw milk provides a strong guarantee.
Hundreds of Internet celebrities live broadcast traceability, and the reputation of the origin dairy industry has been improved
The trip to the traceability of the ranch and factory of 100 Internet celebrities has brought significant benefits to Origin Dairy and its products. During the live broadcast, the influencers introduced the self-owned ranch of Origin Dairy through the live broadcast platform, and shared the taste and nutritional advantages of the products and their own real feelings and experiences, and the huge exposure allowed more consumers to have an in-depth understanding of the quality and charm of Xinjiang's special dairy products. Through the experts' on-the-spot visits to Xinjiang Nala Origin Dairy Ranch, consumers across the country have been able to "see is believing", dispelling consumers' concerns, strengthening consumers' sense of trust, and winning more praise and reputation for Origin Dairy.
Subsequently, the Internet celebrities came to the origin dairy factory. Inside the factory, they toured the modern production line and strict quality control process. Through the introduction of the narrator of Origin Dairy, they learned about the strict standards of Origin Dairy in terms of raw material procurement, production technology, quality inspection, etc., and had a deeper understanding of the quality assurance of Origin Dairy.
During the visit to the Dairy Museum, the influencers appreciated the historical changes and cultural heritage of dairy products. The museum displays a variety of ancient dairy tools, utensils and precious documents, allowing Internet celebrities to feel the breadth and profundity of dairy culture. They said that the visit not only allowed them to understand the history and culture of dairy products, but also strengthened their brand identity and sense of belonging to Origin Dairy.
The event continued, and the Xinjiang products were wonderful
During the one-day event, in addition to visiting pastures and factories, the influencers also participated in a variety of cultural exchange activities and experienced the local customs of Xinjiang. This interactive participation method not only allows Internet celebrities to have a deeper understanding of Xinjiang's specialty dairy products, but also allows consumers in other places to feel the unique charm of Xinjiang culture through online live broadcasts. This dairy culture festival is not only a concentrated display of Xinjiang's characteristic dairy products, but also an important measure for Origin Dairy to spread Xinjiang's dairy culture. Through the live broadcasts of influencers, consumers across the country can intuitively feel the uniqueness of Xinjiang's specialty dairy products, thereby enhancing consumers' awareness and favorability of the brand.
Through this dairy culture festival ranch traceability tour, Origin Dairy has further consolidated its position in the dairy market in Xinjiang and even the whole country, and has also injected new vitality into the promotion and development of Xinjiang's specialty dairy products. In the future, Origin Dairy will continue to promote Xinjiang's specialty dairy products to a broader market with an innovative attitude, so that more people can enjoy the natural delicacy from Xinjiang.