Like the previous Xiaomi SU7 face-to-face Tesla Model 3, Ledao's mid-size SUV is also benchmarked against Tesla Model Y everywhere. Including larger size, richer configurations, lower power consumption, and more innovative design, the new car is also connected to NIO's battery swap system, which can completely eliminate range anxiety.
Of course, the pricing is also very close, although the price of 219,900 yuan is 30,000 yuan cheaper than the Model Y, but it is much more expensive than the new power SUVs such as Leap C11 and Nezha U.
In recent years, there have been many models that claim to be benchmarked against the Model Y. But the model that dares to bet on the benchmark in almost all aspects, Ledao L60 should still be the first.
What is the strength of this new car? Where's its lifeline? Let the president take you to take a look.
(1)硬薅Model Y,却有别样的美?
Although it is a sub-brand of NIO, the design of the Ledao L60 is very different from the NIO SUV, and it is more like an upgraded version of the Model Y.
Designed by former Bentley designer Raul Pearce, the key elements of concealed door handles, privacy glass and liftback tailgate are the same as those of the Model Y.
Like the Model Y, the L60 is also not an "orthodox" SUV. Although the car is more than 4,800 mm long and 1,930 mm wide, it is only 1,616 mm tall, which is even 8 mm shorter than the Model Y, which is half a size smaller. For comparison, the height of the Xpeng G6 is 1650mm, and the height of the BYD Tang is 1725mm.
Therefore, the overall design of Ledao L60 is actually more like a crossover, a bit like a combination of a coupe SUV and a station wagon, which looks less domineering than a traditional SUV, but a little more sporty.
As for the split light cluster, the small rear wing and the "L" shaped light strip at the rear, as well as the minimalist lines of the entire body that continue to climb upward, they are also very cutting-edge designs, and there is no clumsiness of traditional SUVs at all.
The new model is based on NIO's NT3.0 third-generation technology platform, which maximizes space. According to Ledao's official data, the L60 has 1046mm of headroom in the front, 1010mm in the rear and 160mm in the rear, which is more advantageous than the Model Y.
In terms of internal design, Ledao L60 is also highly similar to Model Y, with the same no instrument cluster, the same sports steering wheel, the same scroll wheel control, and the same integrated central control screen (larger size), but it seems that L60 has a better sense of design, and there is no simple sense of Tesla.
In short, compared to the Xiaomi SU7's "close pursuit" of the Model 3, the NIO L60 is simply close to the face of the Model Y. Exactly the same style as the opponent, but more perfect in all aspects.
(2) Lower energy consumption and advanced intelligent driving, strong points are also played?
Tesla hasn't changed much in recent years. The overall design has not been upgraded, and FSD has not been introduced for a long time. But Tesla still has advantages, and fans have been talking about it, that is, Tesla's power consumption is lower than that of Tesla models of the same level, and its intelligent performance is still good. But as things stand now, those leads may be gone.
The first is energy consumption, the reason why Tesla's energy consumption is low, in addition to the better energy-saving control of the power system, the bigger reason is actually "dislocation competition".
The Model Y is defined as a mid-size SUV, but as we mentioned earlier, it has a lower height, a smaller frontal area, and a lower drag coefficient than similar models like the BYD Tang. After learning the "essence" of Tesla, Ledao L60 achieved an ultra-low wind resistance of 0.229Cd.
At the same time, Ledao L60 also adopts a global 900V high-voltage architecture, which not only has a faster charging speed, but also has a comprehensive efficiency of 92.3% for the electric drive system.
With less drag and higher transmission efficiency, the L60 achieves the lowest power consumption in its class of 12.1kWh/100km, and even shoots the Model Y on the beach.
In addition, the minimum turning radius of the L60 is only 5.4 meters, which is also higher than the Model Y's 6.065 meters, which means that the new car is also more agile than the Model Y.
As for the car machine system, Ledao L60 not only uses Qualcomm Snapdragon 8295 chip, but also has been on par with the main brand of Weilai in terms of intelligent cockpit voice capabilities. Compared with the AMD intelligent cockpit of the Model Y, the car machine of the Ledao L60 has better interactivity and expansion capabilities. In addition, Ledao L60 is also equipped with an 8-inch rear entertainment scene screen, which can realize both car control and entertainment.
Compared with the "hardware embedding" of Weilai's main brand, Ledao L60 is only equipped with an NVIDIA OrinX chip, with a computing power of 254TOPS, that is, 254 trillion calculations per second. Like the Model Y, the intelligent driving of the Ledao L60 also takes a purely visual route and is not equipped with lidar.
But the difference is that Ledao L60 is equipped with a 4D millimeter-wave radar, which is equivalent to relying on the camera to identify the object, and then using the millimeter-wave radar to corroborate it again, which is an extra layer of insurance compared to Tesla's route.
If you look at it as a whole, you will find that the Ledao L60 has almost "bald" the Model Y. Not to mention the high fit in all aspects, it is more perfect in details.
(3) Battery replacement is an advantage and a lifeline?
In NIO's definition, battery swapping is an absolute killer feature, otherwise it would not have built nearly 2,400 battery swap stations in a few years, with an investment of more than 7 billion yuan.
The advantages of battery swapping are obvious, and its biggest feature is that it can realize the separation of vehicle and electricity, and theoretically can optimize the cost of batteries.
The simplest is to use a 60 kWh battery pack for commuting in the city, and a 100 kWh or even 150 kWh battery pack for holidays or Chinese New Year. It is equivalent to 300kg less weight than usual, is it the ultimate energy saving? And this method also avoids the problem of battery attenuation, because the manufacturer has ensured the health of the battery. Even if it is a car that is seven or eight years old, it can still be replaced with the latest battery.
Then there is the energy replenishment efficiency, Ledao only needs 3 minutes to complete the battery replacement, even faster than refueling, which is incomparable to any overcharging. Moreover, NIO's battery swap stations have covered a wide range of areas, and even remote places have battery swap stations, which has indeed greatly improved the efficiency of energy replenishment.
But the disadvantage of battery replacement is also obvious, that is, the cost. A while ago, NIO announced the latest price of BaaS battery rental services, the monthly rent of a standard battery pack is 728 yuan, and the monthly rent price of a long-range battery pack is 1128 yuan.
For users who do not have a fixed parking space and have just the need to replace the battery, this price is actually cost-effective, which is comparable to the monthly refueling cost of fuel vehicles, but it is more convenient to use. The price of Ledao L60 without battery is at the level of 170,000, which is really a fuel vehicle of the same level in all aspects.
But for most users who hope to "save money" on electric vehicles, it is not so cost-effective to buy battery replacement services, after all, home charging is almost equal to "no money". In this case, the battery of Ledao L60 has no "upgrade potential", and the entry-level 60kWh battery pack is a bit small, and it will not be cost-effective to go up to the high configuration. After all, the starting price of this car is 219,900 yuan, which is cheaper than the Model Y, but more expensive than most domestic cars.
Therefore, whether Ledao L60 sells well or not is likely to be determined by whether the user needs to change the battery. But the reality is that unlike Weilai's main brand positioning, at the level of 200,000 in Ledao, there may still be a majority of users who value trams to save money.
Xiaomi is a role model in this regard, if you just need daily household use, reliable, then 159,800 BYD Han, 135,900 Qiyuan A07 is definitely enough. There's plenty of space, the design is pretty good, and the battery life is enough for everyday needs. However, Xiaomi, through its own operation, has made everyone pay more attention to the design, performance, and intelligent performance of SU7, and has successfully broken the circle, of course, it is necessary to take credit for firmly binding the Model 3 to the benchmark.
Today's Ledao L60 also has to take this road, if it is just a simple price fight, it does not have the conditions to break the circle, and there are a large number of opponents such as Zero Run C11 and Nezha L. But if consumers recognize that it is in the same level as the Model Y, and there is a big killer of battery swapping, then the circle is just around the corner.
Write at the end
The route taken by Ledao is very interesting, not so much as a sub-brand of NIO, such as Tesla PLUS. Ledao L60 is highly on par with Model Y in all aspects such as design and positioning, but it seems that the design is better, the space is larger, and the degree of intelligence is higher.
But it has to be said that the hot sales of the Model Y are actually the result of a comprehensive impact on many aspects. As the only international brand out of the circle in the field of new energy, Tesla is the first choice for users who don't want to buy domestic cars, which makes its basic market very stable. Ledao comprehensively benchmarks the Model Y, and also hopes to use its fame to give itself more room to play. If consumers can recognize Ledao and Tesla at the same level, then the best-selling is just around the corner, and vice versa.
Xiaomi SU7 has done this, can Ledao L60 be reproduced?