On the evening of May 17th, as the event staff and the masses joined hands to light up the "Sports Night" light sign, the "Night Movement Beijing, Tide You Come" Sports Carnival was officially launched in Dongba Wanda Plaza.
In the afternoon of the same day, the 2024 Beijing Youth Break Dance Challenge, the 2024 Beijing Athletics Street Challenge, and the Beijing Digital Intelligence Sports Open Supermarket Station were launched one after another. The cheers of the surrounding citizens in the square and the explanations of the on-site commentators came and went, filling the atmosphere of Dongba at night. When the project enters the masses and goes to the streets, the "night economy" of Beijing will also come alive. Meng Qianghua, member of the party group and deputy director of the Municipal Sports Bureau, said: "Bringing sports events from the stadium to the masses, to the business district, and then to the neighborhood to the scenic spot is also a measure to implement the three ministries and commissions on sports events, so that the people can consume emotions in happiness and enjoy the new scene of consumption in the process of happy sports." ”
From May 17th to 19th, the events will be held in Dongba, after the first stop Dongba Wanda Plaza, they will be in Shijingshan Wanda Plaza, Wukesong Wanda Plaza, Leduogang Wanda Plaza, Fengtai Huaifang Wanda Plaza, Yanqing Wanda Plaza and Blue Harbor and other business districts for tour landing activities, and finally will be held in Tongzhou Wanda Plaza The brand event finals and closing ceremony, a total of eight activities. During the carnival event, there will be unique brand events, colorful interactive experiences, a dazzling sports market and multi-channel full coverage of publicity reports to jointly create a sports consumption scene in Beijing at night, setting off a sports consumption boom throughout the summer. The event will run until September 17.