A phenomenon called "boomerang", which became popular on the Internet last year, is really amazing.
This thing has been fulfilled in the body of "Brother Live Broadcast" and "Brother Lipstick", and it has been fun for the fox girl all day!
First of all, I will briefly explain the general meaning of "boomerang", and the thrown dart will turn around and then plunge back into itself.
Figuratively speaking, those things that accuse others of doing something wrong are in turn fulfilled to oneself after a period of time.
For onlookers, it is quite pleasant to witness the phenomenon of a "boomerang".
Let's go back to Li Jiaqi.
It's not the 618 Shopping Festival soon, yesterday Li Jiaqi's company held a 618 media conference, at which he gave a speech.
There is a sentence in the original sentence, "We ushered in this year's 618 promotion, is it difficult?" I think it's difficult, but I like to find a breakthrough in the difficulty, and push myself in the difficulty...... ”
Who understands, Li Jiaqi shouted difficult.
Do you remember last year's "Huaxizi Incident"?
In September last year, when Li Jiaqi brought a 79.9 yuan Huaxizi eyebrow pencil in the live broadcast, some netizens said in the live broadcast room that the price of Huaxizi eyebrow pencil was getting more and more expensive.
As a result, Li Jiaqi couldn't help it on the spot, and bluntly said, "Where is it expensive, it is difficult for domestic products."
What's even more outrageous is that netizens said that eyebrow pencils are expensive, and Li Jiaqi also scolded netizens to "find out the reason from yourself, whether your salary has risen for so many years, and whether you have worked hard...... ”
This arrogant tone directly angered netizens, and everyone complained that Li Jiaqi was floating and lost millions of fans a day.
At that time, there were also a lot of hot stalks such as "Which Li is expensive" and "Hua Xi Yuan" for netizens to complain and ridicule in the later stage.
More than half a year has passed, and the magical "boomerang" phenomenon has come true, allowing Li Jiaqi to swap roles with netizens.
This time, it was Li Jiaqi's turn to shout.
Let's take a look at what netizens say this time:
Think about it, are you not trying hard enough? ”
Why is it hard? Is it that you are not trying hard enough? Where is it difficult, have you worked well? Did you review it yourself? ”
Where is it difficult! Think more about your own problems, okay, why do you still find it difficult after so many years of promotion...... ”
What's the difficulty, live streaming has always been like this, okay, see if you have a good live broadcast. ”
I was relieved to see that netizens still have memories.
The same scene, similar dialogue camp, inexplicably feel that this wave of operations by netizens is pleasant.
To tell the truth, Li Jiaqi's fox sister in the live broadcast room has been to see it, but I haven't bought it personally, after the "Huaxizi incident" last year, I didn't have a good impression of him at all, so I didn't watch it directly.
618 this year, let's not talk about Li Jiaqi's difficulty, in fact, it is true that the e-commerce and live broadcast industries are more involved.
Judging from the cancellation of the 618 pre-sale mechanism by shopping platforms such as JD.com and Taobao, we know how much competitive pressure there is in the industry during this year's shopping festival.
What's more, Li Jiaqi, a big anchor who is "easy to recruit black", is naturally in a hurry to find a way.
What did Li Jiaqi think of this time?
According to the publicly disclosed information, there are two main aspects: this year, Li Jiaqi will use AI technology to make his personal image serve multiple users online at the same time;
Li Jiaqi's live broadcast room used to sell beauty products on the first day of the shopping festival, and this year it is "Whoever has a big offer, whose product will be put on the first day".
How to understand, pick it out, AI customer service + manufacturers who give more money will have priority.
This wave is rushing to manufacturers and consumers......
The abacus is indeed very loud, but I don't know how long he can use this idea.
I can't help but mention it, last year, some data pointed out that according to the analysis of public opinion on rights protection of live streaming consumption in 2023, Li Jiaqi is the anchor with the highest proportion of public opinion on rights protection, accounting for 41%, which is also an increase from the previous year.
Moreover, the main reason for consumer complaints is also in key issues such as "product quality" and "price misleading".
Look bigger, a whale falls, and everything is born.
A lot of anchors are looking forward to Li Jiaqi bringing the goods and not moving, so that the profits can come out.
In recent years, the development of live broadcast e-commerce industry has made everyone know that live shopping has great potential for consumption.
Last year, the number of live streaming users continued to grow in the tens of millions, and the total retail sales continued to rise every quarter, but the growth rate slowed down.
However, the cake in this market is still very large, so from the perspective of consumers, everyone still takes online shopping as the main consumption channel.
From the perspective of the industry, last year's "Research Report on China's Online Audiovisual Development (2024)" showed that the number of professional anchors has reached 15.08 million; More than 3.5 million live broadcasts per day......
Therefore, in this emerging industry, there is really no shortage of anchors, and considering that big anchors like Li Jiaqi have a high risk of thunderstorms, the overall trend of live broadcast e-commerce is now also developing in the direction of de-heading.
Li Jiaqi's shouting is not unreasonable.
Besides, Li Jiaqi is shouting that it is difficult, so isn't it difficult for consumers?
Now all walks of life are rising in price at every turn, and the cost of living for ordinary people is also increasing implicitly, and correspondingly, money is becoming more and more difficult to earn.
Li Jiaqi shouted at the media conference that it was difficult for consumers, and I don't know if he can feel it.
Overall, this year's 618 should be no one......
Resources:
Screenshots of other networks such as Sina Weibo, China.com Digital Economy, and Beijing Sunshine Consumer Big Data Research Institute
Editor: CR