I don't know when it started, the competition in the automotive industry began to change its taste, and the core three major pieces that everyone used to focus on in the first place were gradually replaced by some refrigerators, color TVs, large sofas and other configurations. Many people's decisions to buy a car have begun to float on the surface, and the criteria for measuring the quality of a car have become whether the screen is large, whether they can watch movies and play games, and whether they can become a big bed in seconds after the seat is folded down. As a result, the development direction of some OEMs has been directly deviated, and everyone is crazy about rolling screens, refrigerators, and even moving kitchen utensils into the car. Therefore, some netizens joked that young people in the future do not need to buy a house anymore, and a car covers almost all household needs.
One thing to say, the rise of China's new energy vehicles, everyone can see, BYD, Geely, Changan, Chery and other mainstream manufacturers, indeed contributed to the reserve of China's new energy vehicle technology, the market share of independent brands is also getting higher and higher. The competition between domestic and joint venture brands has also brought a steady stream of vitality to China's auto market, and consumers have made real concessions in the increasingly involuted value war. But there are always extreme good people, like to create confrontation to destroy the fair and healthy market environment, what to say that the force of domestic cars, so that the joint venture car has no way out, the future Chinese market will only be left 2~3 car brands, Volkswagen, Toyota, Mercedes-Benz, BMW, Audi and other brands, will withdraw from the Chinese market.
But is that really the case? In the past 2023, the Toyota Group will firmly occupy the top spot in the global market with sales of 11.23 million units; It was followed by the Volkswagen Group, with annual sales of 9.23 million units; Even Hyundai-Kia, which has a very low voice in the domestic market, ranks third in the world with 7.3 million units; Among the top 10 global sales, only one is a Chinese brand, and BYD ranks tenth with 3.02 million units. If Chinese brands choose to produce their own products and sell them domestically, then as far as the status quo is concerned, we have indeed won completely. But if we are based on the global market, we still have to face up to the gap.
Take the Toyota Sena car as an example, as a global flagship MPV, since it entered the Chinese market in 2021, some people have criticized it for not selling well. However, GAC Toyota responded to all the doubts with its strength achievements. In the past three years, more than 160,000 users have chosen this car with real money support, and at the same time, it has also promoted the MPV market from the era of commercial vehicles to the era of family cars. In particular, the launch of GAC Toyota's 2024 Sena has consolidated its position in the household field. Therefore, I advise you not to kill domestic cars, if the two major problems are not solved, it is simply a fool's dream to replace Saina.
The current starting price of the 2024 Saina is only 284,800 yuan, and while the official price is reduced by 25,000 yuan, the safety, comfort, and intelligence levels have been greatly upgraded, which has opened up the gap between the two major problems.
Problem 1: The safety of new energy vehicles has always been a difficult problem, some brands like spontaneous combustion and fire at every turn, and some models encounter violent collisions, thermal runaway causes the entire body to burn into a sea of fire in an instant, and the people in the car do not even have a chance to escape. As a commuting tool, even the basic safety can't be done, and what is the use of refrigerators, color TVs, and large sofas?
On the other hand, Toyota insists on this set of intelligent electric hybrid dual-engine technology solutions, equipped with two major power systems of engine and electric motor, and the application of batteries of appropriate size is not only conducive to the layout of the whole vehicle, but also does not have to worry about the potential safety hazards caused by bumps or electromagnetic radiation. In 27 years, a total of 25 million car owners have been accumulated, and the battery safety is still 0 accident records. Toyota's hybrid system has not only been recognized in the Chinese market, but also verified in the global market, and its huge base volume has made a strong endorsement of its basic safety.
In addition, the 2024 Sena also has three authoritative safety certifications of the China Insurance Research Institute, and the safety of occupants in the car, vehicle auxiliary safety, and pedestrian safety outside the car have all obtained full G results. The design of the third row of seats fully takes into account the safety distance between the human head and the rear window, and the seat headrest is 61cm away from the tailgate window, which ensures that there is enough safe collapse space even in the event of a rear-end accident. Therefore, mainstream manufacturers make cars, and they win more in the details.
In terms of intelligent safety, GAC Toyota's 2024 Sena is not lagging behind, with L2 intelligent driving assistance as standard, equipped with Toyota Pilot high-end intelligent driving system, with PCS pre-collision safety, DRCC dynamic radar cruise control, LTA lane following assistance and other functions, accurate prediction, all-round protection of travel safety, and release the driver's driving burden.
Problem 2: Stacking is a means, but it still can't make up for the shortcomings in tuning and matching. Looking at many new car brands nowadays, no matter what price of the model, they like air suspension or other scarce configurations at every turn. At first glance, the book parameters are almost the same level ahead, but in reality, the dynamic feedback and paper feedback are the disparity between the underground and the sky. This confirms the saying of "three points of materials, seven points of adjustment" in the automotive industry, and sometimes the material is not for conscience, but for the sake of covering the short!
The 2024 Saina is based on the TNGA low center of gravity design, with the blessing of GAC Toyota's years of accumulated tuning skills, the vehicle has high stability, reduces the roll of the MPV when cornering, and the empowerment of the 2.5L large-capacity hybrid makes the dynamic feedback of this car surging and smooth. While it is fun to drive, it also takes into account the comfort required by MPVs, and the WLTC comprehensive fuel consumption is only 5.66L per 100 kilometers, which is also in line with the economic orientation valued by family users.
In addition, comfort and large space have always been important selling points for Toyota, and the 2024 Sena is no exception. The new car adds first-class seats, with wider, more delicate perforated leather seats, and the interior padding and wrapping are more solid. The seat is equipped with 3 levels of ventilation and heating, 16 massage contacts, mobile phone storage slots, flip-up cup holders, integrated small tables, and intelligent seat adjustment panels. The second-row seats are also equipped with extra-long slide rails, which have a large range of forward and backward movement, and the width of the middle aisle reaches 22.5cm, which is convenient for the third row of people to get on and off the car. Inside, the front windshield and side windows are equipped with noise-reducing glass, as well as ANC technology, and the interior is as quiet as a library.
At the intelligent level, the 2024 Sena is not inferior to mainstream new energy vehicles, and the car machine is equipped with Qualcomm Snapdragon 8155 automotive-grade chip, which supports the interconnection of three major platforms and voice intelligent interactive control. Through the mobile phone APP, you can control the door lock, remote opening and closing of the air conditioner, remote car search, digital key application, etc. At the drive level, Toyota's cutting-edge E-FOUR electronic four-wheel drive system is also adopted, and the precise torque distribution control of the front and rear wheels can well suppress roll and ensure driving stability. The new 3D panoramic car model and 2D left and right views in the car can help the driver to perceive the surrounding environment well, even if it is a novice, there will be no sense of burden to drive an MPV.
Rather than singing about the decline of friends, it is better to learn its strengths, Toyota's sales can dominate the global market for many years, and it is destined to have its strengths and advantages. The launch of the 2024 Saina further highlights the high value of the product, and what the automotive industry needs is healthy and healthy competition, and complementary strengths and weaknesses will promote the progress of the entire automotive industry. #2024款赛那来了#