Lei Jun's live broadcast exploded again! Opened the SU7 Pro debut city NOA, recruited people while running, and delivered more than 10,000 guaranteed double-shifts next month

Car stuff

2024-05-18 17:24Posted in Beijing Automotive Creators

Car stuff

Author | Words

Editor | Zhihao

Lei Jun's live broadcast lasted for 3 and a half hours, 39 million people watched it, more than 32 million people liked it, and the sports car rocket carnival was closed by seconds.

Che Dongxi news on May 18, just this morning, Lei Jun, founder, chairman and CEO of Xiaomi, opened the first live broadcast of the city's NOA, and just 3 minutes before the broadcast, the number of people in the live broadcast room reached 100,000+.

▲ The live broadcast room exceeded 1.09 million likes in the first 4 minutes of broadcasting, and the number of likes exceeded 32.78 million in the first 1 minute before the end

Lei Jun drove the Xiaomi SU7 Pro from the vicinity of Shanghai Century Avenue to the Hangzhou delivery center, the whole journey is 177km, and the comprehensive power consumption is 13.7kWh/100km when fully loaded with 4 people and live broadcast equipment.

▲ Whole energy consumption performance

Lei Jun also measured the Xiaomi SU7 city NOA \ high-speed NOA function,Lei Jun said,Xiaomi SU7High-end intelligent driving performance is still very good。

▲Lei Jun posted a review of the whole live broadcast

However, Lei Jun also encountered uncivilized driving behaviors during the driving process, and experienced a thrilling moment, which almost caused a scratch.

During the live broadcast, Lei Jun also announced that Xiaomi SU7 Pro was officially delivered this afternoon, 12 days ahead of schedule, and officially announced that he would personally focus on the delivery, and open double shifts in June, and the delivery volume increased to 10,000 units. For being called by netizens to go to the singer, Lei Jun also declined online, and at the same time, boss Lei Jun shouted online to recruit smart drivers.

In terms of intelligent driving, Lei Jun also refuted the rumors of cooperation with a third party in the visual solution, and said that there are only 7 companies in China that have achieved full self-development of intelligent driving, and Xiaomi's self-developed intelligent driving has an annual investment of 2 billion yuan.

On the whole, the delivery of Xiaomi SU7 has accelerated, and Lei Jun is full of confidence in the delivery of 100,000 units this year.

1. Lei Jun's self-driving insurance was scratched and wanted to report that the energy consumption of 100 kilometers was less than Lei Jun's expectations

Mr. Lei's live broadcast was selected at 8:30 a.m. on Saturday, and the duration was 3 and a half hours, Lei Jun said: "The main reason is to let everyone get up early and get up late to see the live broadcast." ”

In this 3-hour mileage, Lei Jun drove the whole way, driving the Xiaomi SU7 Pro version for 177 kilometers, and at the end of the driving task, the car machine page shows that the vehicle power has been reduced from 97% before driving to 73%, and the comprehensive power consumption is 13.8kWh/100km.

▲ Lei Jun recorded the measured results

Commenting on this result, Lei Jun said: "To tell you the truth, I expect it to be within 13kWh/100km. ”

Lei Jun estimated that in the case of the current vehicle full load of 4 people, in addition to the main driver's driver, the co-pilot and the rear passenger weight is 240kg, plus the live broadcast equipment at least 250kg of the whole car, according to Lei Jun's prediction, this will increase energy consumption by 8.5%, so a person driving without equipment to take the city highway, about 12.7kWh/100km of energy consumption. Lei Jun said that the comprehensive power consumption is very good.

Lei Jun also activated the urban NOA and high-speed NOA during the driving.

In terms of overall performance, the Xiaomi SU7 Pro is remarkable, and it is also very accurate in predicting the road ahead, responding in a timely manner, and accurately identifying the surrounding vehicles.

▲The Xiaomi SU7 SR interface accurately displays the ambulance

However, there was also a small episode in the process of self-driving.

At around 10:20, Lei Jun drove a white vehicle in front of him to change lanes to the limit, and almost scratched the Xiaomi SU7 that was driving at a constant speed. Mr. Lei shouted: "I want to report him", and also called on everyone to drive civilly: "Forget it, we can't be road rage, I think life is already very beautiful, don't be angry about this little thing, add to your own blockage." ”

▲ I was almost scratched in the process of self-driving

At this time, the co-pilot's car blogger jokingly asked whether SU7 has a "one-click report" function, and Lei Jun replied no, which will attract scolding.

After arriving at the Xiaomi delivery center in Hangzhou, SU7 also successfully completed automatic parking.

▲Arrive at the delivery center

After arriving at the location,The vehicle will turn on the automatic identification of parking spaces,After Lei Jun chooses the recommended parking space,SU7 will complete a reversing into the warehouse,The whole is crisp and neat,It is worthy of Lei Jun said in the early stage of the live broadcast,"Xiaomi's automatic parking is the existence of the ceiling level。 ”

▲Xiaomi SU7 automatically identifies parking spaces and automatically parks

 Second, next month, double shifts will deliver 10,000 vehicles, and the self-development of intelligent driving will invest 2 billion yuan per year

This live broadcast is also Lei Jun's live broadcast debut driving Xiaomi SU7 Pro, for this model, Lei Jun also introduced the cost performance of this car to the audience in the live broadcast room.

Lei Jun said that compared with the standard version, the Pro version is 30,000 yuan more expensive, 30 kilometers more than the standard version, with an ultra-long mileage of 830km, and high-end intelligent driving hardware is added, and it has the same intelligent driving ability as the Max version, supporting high-speed NOA and urban NOA, and the high-end intelligent driving usage fee is free this year, and it will still be charged in the future, otherwise it will not be able to bear it.

▲Comparison of parameters of each version of Xiaomi SU7

In the live broadcast room, Lei Jun also mentioned that the Xiaomi SU7 Pro version is mainly prepared for 3 types of people: first, technology enthusiasts with limited budgets but who like high-end driving; the second is that the family lives far away and is inconvenient for charging; The third is a friend in the north, Lei Jun said, because Xiaomi is a Beijing car factory, the northern winter battery life is a "disaster", Xiaomi wants to be the king of winter battery life, so that it is easy to drive a tram in the north in winter.

It is worth noting that the Xiaomi SU7 Pro version driven by Lei Jun's live broadcast will also be officially delivered today, Lei Jun revealed that it was originally planned to be delivered at the end of May, and it was delivered 12 days ahead of schedule.

At the end of the live broadcast room, Lei Jun also revealed the latest delivery plan. Lei Jun said: "I thought that selling 6 or 70,000 cars in the first year was already a huge success, but I didn't expect to disrupt the plan. Xiaomi will open double shifts in June, and deliver at least 10,000 units in June. At the same time, Lei Jun said that he didn't want to be too full of words, and hoped that every piece of information would be accurate.

▲Xiaomi SU7 Hangzhou delivery site

Lei Jun also mentioned the three mountains in front of Xiaomi: the first is optimistic about quality, the second is to hurry up the delivery, and the third is to improve the quality of after-sales service.

And when it comes to SU7's intelligent driving solution, Lei Jun also refuted the rumors online, responding to the previous rumors that Xiaomi's intelligent driving solution uses a third-party company: "We have set a goal since the beginning, and all of Xiaomi's intelligent driving must be developed by ourselves!" ”

Lei Jun said: "Xiaomi's own research and development of intelligent driving, the annual cost is more than 2 billion yuan, the investment is extremely high, and there are few manufacturers in China that have developed all their own from beginning to end." Whether you dare to do high-end intelligent driving by yourself also reflects the company's ambition to become a leader in intelligent driving. ”

Regarding the situation of intelligent driving in the industry, Lei Jun said, "At present, there are 7 domestic companies in the industry that have achieved full self-development of intelligent driving, all of which are determined to see who can win the king of intelligent driving." Lei Jun also mentioned the Xiaopeng Motors that he had invested, saying: "Especially Xiaopeng, it has always been a big open and close, very remarkable", in addition, Lei Jun also recognized Huawei's intelligent driving technology, and said that Xiaomi intelligent driving will also be the first echelon in 2 or 3 years.

 Third, Lei Jun was given a gift in response to the singer's shaking fault first

During this live broadcast, Mr. Lei also answered questions from netizens online.

Regarding the OTA upgrade of Xiaomi SU7 asked by netizens, Lei Jun said that 10 cities will be gradually opened NOA, and it will be the first to be opened to users who use more intelligent driving.

As for the new car planning that the industry is curious about, Lei Jun said that the new models are confidential, and the success of SU7 is because of confidentiality, and the entire R&D team is making the best works to give back to everyone.

In addition to the model information, there are many very interesting points in this live broadcast.

First of all, after Lei Jun's live broadcast opened the gift function in the live broadcast room for the first time, netizens' replies were instantly swallowed up by the gift effects, sports cars, rockets, and carnivals can be said to be one a second, and netizens sent lollipops to thousands of brushes. The first big brother on the list was occupied by the CEO of Vancl Eslite who was crazy about the carnival, and the second list is also the official account of Vancl Douyin.

▲The founder of Vancl has become a big brother in the carnival

Regarding the gifts given by netizens, Lei Jun said, "Go back and count how many gifts you have received, and you will change them to Xiaomi's products for everyone during the next live broadcast." ”

What's even more interesting is that within 40 minutes of the live broadcast, the boss Lei Jun shouted twice to recruit people. One of them was to ask the smart driver in the live broadcast room. Lei Jun said that everyone is welcome to submit their resumes to the official website of Xiaomi Group.

In addition, this morning, Lei Jun topped the 2024 Singer Shake List and achieved a break-level lead. Lei Jun also responded: "Everyone helped me sign up for the singer competition, the team group chat exploded, thank you for your support, I still take the car seriously, people's energy is limited." ”

▲ Lei Jun became the first in the list of singers

At the same time, at the end of the live broadcast, Lei Jun responded to the Xiaomi SU7 when he opened the car door for the first time, saying that shaking hands with the car owner and pulling the car door is a very natural action, after all, he is still very grateful. The most important thing for a person is not to see himself as a human being, not to hold it upright.

Conclusion: Lei Jun said that it is a good thing that the opponent is strong

In this live broadcast, Lei Jun's statement was impressive, Lei Jun mentioned the mental journey from making mobile phones to making cars, saying, "Mobile phones have undergone a round of reshuffle, and in the end there are only 5 or 6 left, and Xiaomi is still a little powerful." But the competition with Huawei is still very fierce, and it is still necessary to highly recognize Huawei, and it is not necessarily a bad thing that the opponent is stronger. ”

The competition between Xiaomi and Huawei has also lasted for decades, from the mobile phone circle to the car circle, but Xiaomi is still very realistic in judging the state of the industry. Although Xiaomi entered the car late, it has shown great explosiveness, and it has to fight with new and old players in terms of sales. The most important thing at the moment is to solve the delivery problem.

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