#2024款赛那来了#
Text: Mr. Mu Jinxi
"It takes 30 times to give full play to your personal ability"
Among the founders of domestic companies, the founder of Xiaomi Group is definitely a group of people with their own traffic, and every time he appears, he can bring a lot of topics to netizens.
On May 18th, Lei Jun started an online live broadcast, and also invited the car expert "Ah Fei who said cars" to participate in the live broadcast together, which made many netizens run to the live broadcast room to give him gifts.
As a founder with a technical background, Lei Jun's impression among many netizens is close, and he sees in him the courage of the creation generation to cater to the Internet era.
Why is Lei Jun so attractive?
Next, let's take a look at Lei Jun's recent behavior.
01
Which founder will drive his own energy car?
This time, Lei Jun set off with Xiaomi executives, and he drove the Xiaomi Su 7Por from near Shanghai's Century Avenue to Hangzhou, the new energy vehicle made its public debut and showed everyone the function of the city pilot NOA.
"We are a depot from Beijing"
During the live broadcast, Lei Jun and Ah Fei have been interacting and telling a lot of stories about Xiaomi's car, and he really tried his best to promote Xiaomi Su 7, saving a lot of publicity costs for the company, and narrowing the distance with customers through live broadcast.
Lei Jun once said that making a car will be his last venture, spending so much manpower and material resources, and gaining the trust of many consumers, which has a lot to do with his performance on social platforms.
This reminds me of Zhou Hongyi, the founder of 360, who has always wanted to become an internet celebrity, constantly creating topics, and now has become a well-known online blogger, using his interaction with fans to increase the company's market recognition.
In this live broadcast, Lei Jun also encountered the malicious distraction of a certain car, which sparked discussions among netizens.
In this case, Lei Jun drove at a speed of 110, and the other party was a white vehicle that changed lanes to the limit, and he also persuaded netizens in the live broadcast room, "Don't be road rage, keep a good mood."
02
"Don't compare marketing with Xiaomi", this is the recognition of Xiaomi's marketing by Liu Qiangdong, the founder of JD.com, and shows Xiaomi's achievements in marketing.
As the founder of Xiaomi, Lei Jun's attitude towards fans is sincere, cautious in words and deeds, and his reputation is very good.
In this live self-driving, many people gave Lei Jun gifts, Lei Jun saw this scene and also responded, asking netizens not to be so much, just a lollipop.
Not only that, but he also explained that he would also count the income of this live broadcast, let the assistant sort it out, and then replace it with Xiaomi peripheral products to give to fans.
Xiaomi and Lei Jun are one, Lei Jun is sought after by consumers, and naturally has a positive effect on Xiaomi's products.
In the face of the Internet era, Lei Jun's judgment is quite accurate, and he has established a connection with consumers from the beginning, and his humility can be seen under the camera.
Many live broadcasts and videos, all in order to promote Xiaomi cars, in the same type of new energy companies, Lei Jun has saved a lot of promotion costs for Xiaomi company, and he can also open the door for the owner in person, which has constantly become the object of discussion among netizens.
The president of 100 billion opened the door for me, and Lei Jun let everyone see that once the big guy starts marketing, it will be a force to be reckoned with.
03
At the subsequent Xiaomi car delivery site, although there was no service to open the door for users, it could still be seen that Lei Jun took the initiative to shake hands and hug users, and incarnated as "car sales" to deliver cars to users.
During the live broadcast, Lei Jun also expressed his gratitude to the first batch of users who made the decision, and some car owners bought it without driving, thanking users for their support.
In many cases, trust between people comes from mutual respect, and under the psychological effect of everyone worshipping successful people, Lei Jun does not have a great posture and can have a relatively good communication with users.
In addition, Lei Jun also told about the idea of assisted driving in the live broadcast, hoping that the two mentalities of users should be corrected, emphasizing that we must pay attention to safety.
From Lei Jun's mouth, we can see the two mentalities of users, either they are particularly scared or they believe too much.
I have to say that there are two common mentalities among users, and it is really a warning to tell them in the form of live broadcasts.
Assisted driving is one of the charms of new energy vehicles, so that many users rush to it, car companies need to invest a large number of scientific research talents, research and development of intelligent driving, improve the safety performance of assisted driving.
Lei Jun said, "Nowadays, it is still a co-driving of people and vehicles, not an era of unmanned driving, users can save 80% of their effort, and they must be careful when using assisted driving." ”
That's why Lei Jun's charm is so great?
He knows how to consider from the user's point of view, will not put on a high-class posture, provide consumers with convenient products, and will also feedback to the user experience.
04
Regarding Lei Jun, many people have a good impression of him, and some people even pushed him to become a singer, and also listed many of his famous songs, which can be imagined how recognized he is in the hearts of netizens.
Lei Jun asked to stand in "Singer 2024", online voting, and ranked first on the list.
Some stories about Lei Jun have repeatedly exploded on the Internet, from a technical man to the chairman of a Fortune 500 company, so that many people have witnessed his transformation, and after becoming famous, he still interacts with users as always.
Some people say that this is just a character set made by Lei Jun.
But back to reality, Lei Jun was able to show his face in the live broadcast room, and there were not many "rollover scenes", most of the users were positive, which shows that he is very low-key and convincing in terms of dealing with people. #雷军直播小米SU7 Pro Smart Driving Debut#
There are many personalities on the Internet, but one founder can maintain such close contact with users, and Lei Jun is currently the only one.
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