On the evening of May 16, the premiere of the popular costume drama "Celebrating More Than Years 2" triggered a boom in drama watching: CCTV's eight sets of ratings broke 2, and Tencent Video exceeded 29 million (Beacon Professional Edition data), setting a new high in the number of broadcasts on the first day of the launch of new dramas in 2024.
At the same time as "Celebrating More Than Years 2" was on the air, many viewers also complained on social platforms that there were too many advertisements in the play. Hubei writer Ai Jingjing (screen name: Bandit I Sicun) complained on Weibo: "There are so many advertisements in front of the celebration of more than one year!" Yes! I'm a valued Aurora member and can't skip it.,Ahhh The complaint rushed to the top of the hot search on May 17, and many netizens left messages: "My dad also complained early in the morning, saying that there were too many advertisements." "It's understandable that there is an advertisement in front, and it's really a play to insert one in the middle."
"Celebrating More Than Years 2" has too many advertisements and rushed to the first place in the hot search.
How many ads were inserted in "Celebrating More Than Years 2"? On May 17, a reporter from Upstream News (Newspaper Mailbox [email protected]) reviewed the relevant video. In the first episode of "Celebrating More Than Years 2", which is 47 minutes and 52 seconds long, the advertisement (with an advertising watermark printed in the lower right corner of the video) appeared a total of 3 times, involving 9 brands with a total duration of 2 minutes and 18 seconds, which appeared in:
1 minute 40 seconds - 2 minutes 25 seconds, the advertising duration is 45 seconds, the advertising content is a yogurt advertisement, a protein powder advertisement, a cosmetics advertisement, a TV advertisement, a financial platform advertisement, a nutritional product advertisement;
18 minutes 08 seconds - 18 minutes 52 seconds, the advertising duration is 44 seconds, and the advertising content is a yogurt advertisement;
44 minutes 38 seconds - 45 minutes 27 seconds, the advertising duration is 49 seconds, and the advertising content is a novel APP and a cosmetics advertisement.
Advertisements began to appear in the first episode at 1 minute and 40 seconds.
In addition to the above advertisements clearly informed by the advertising watermark, the video is 31 minutes 13 seconds - 31 minutes 26 seconds, and the plot of Fan Xian and Wang Qinian encountering a yogurt vendor in the market is also suspected of advertising placement. Not only is the name of the yogurt sold by the hawker similar to that of a certain yogurt now, Fan Xian also told Wang Qinian: "When I come back to life, the yogurt is enough." When the reporter paused the video, an advertisement for a yogurt popped up at the bottom left of the video, "Qingguo's top stream returns to XX yogurt tube enough".
Ms. Liu, a citizen of Chongqing, watched "Celebrating More Than Years 2", as a video member of V6, she also needs to watch 2 minutes and 18 seconds of commercials, she said: "I originally thought that I could watch the drama smoothly by joining the membership, but in fact, after each episode intelligently skips the opening of 1 minute and 30 seconds, I have to watch a lot of advertisements (1 minute 40 seconds - 2 minutes and 25 seconds of multiple ads). And when the plot is tense in the middle, there are product placement advertisements such as 'spare time'. One second Chen Pingping was still saying cruel words, and the next second Fan Xian was drinking yogurt, feeling a little dramatic. ”
The first episode is 18 minutes 08 seconds and inserts a yogurt commercial.
Obviously a video member, why do you still have to watch a lot of advertisements to watch "Celebrating More Than Years 2"? The upstream news reporter contacted the Tencent platform, and the customer service responded: "As a VIP member, you can enjoy the privilege of reducing pre-roll advertising and save time watching movies." Privileges apply to the corresponding endpoint and do not cross endpoints. However, due to the restrictions of the copyright owner, some films still have advertisements. Then he also introduced some ways to close the ad: browse the page ad, click "Ads" in the upper right corner to choose to close directly; Play the pop-up ad on the page, click "X" to close; When the playback is paused, tap "Close the ad and enlarge the pause screen" in the upper right corner.
The first episode is 31 minutes and 13 seconds, and there is a suspected advertising placement in the plot.
Is it illegal for "Celebrating More Than Years 2" to appear in advertisements many times? Zhang Gongdian, senior partner and director of the board of supervisors of Chongqing Zhihezhi Law Firm, said: "The practice of the video platform is suspected of violating the law. In accordance with the relevant provisions of the "Measures for the Administration of Radio and Television Advertising Broadcasting" issued by the State Administration of Radio, Film and Television, when broadcasting TV dramas, advertisements must not be inserted in any form in the middle of each episode (calculated as 45 minutes). If the provisions are violated, the administrative department of radio, film and television of the people's government at or above the county level will impose penalties in accordance with the relevant provisions. However, "Celebrating More Than Years 2" is broadcast on video websites, not on TV stations, so whether this regulation applies to the management of video websites remains to be confirmed. I suggest that the law should be further clarified in the case of advertisements for online dramas, for example, you can consider limiting the number of times an advertisement can be played, the duration of a single advertisement, the total duration, or providing a shortcut for viewers to skip the advertisement. ”
In fact, there have been long-standing complaints that video members are not free from ads. According to the Securities Daily, in March 2020, in response to problems such as unclear descriptions of advertising privileges found in the experience, the Zhejiang Provincial Consumer Protection Commission interviewed the relevant persons in charge of nine major video and audio websites, including Tencent Video, iQiyi, Youku, Sohu Video, PPTV, and LeTV, and put forward 7 rectification requirements, and required the video and audio websites to submit written rectification reports. But the result of this interview is: 7 video websites no longer use absolute promotional terms such as "open members without advertising".
Joining a video membership is still not free of advertising is a topic that many consumers complain about, can you protect your rights in this situation? Lawyer Zhang Gongdian suggests: "If consumers buy memberships, the video website promises to be 'ad-free', but now they have to watch ads. We consider this to be a breach of contract and can lodge a complaint with the Consumer Council (Consumer Protection Committee). Judging from the current situation, it is difficult to successfully defend rights. ”
Source: Upstream News