China Southern Airlines has held a brand renewal event in Shanghai for two consecutive years
China Southern Airlines has held a brand renewal event in Shanghai for two consecutive years
China Southern Airlines has held a brand renewal event in Shanghai for two consecutive years
Chinanews.com, Shanghai News, May 17 (Yin Liqin, Yu Fei, Song Jingxu) Look, there are flash mob activities there! "The pilots of China Southern Airlines are so handsome! The flight attendants are also very eye-catching! On May 16, China Southern Airlines opened with a cheerful dance and uniform show at Shanghai Pudong International Airport, attracting the attention of passengers. It is reported that from May 16th to May 18th, China Southern Airlines held a large-screen exhibition with the theme of "Let More People Enjoy a Better Flight" in the large-screen exhibition area of Gate 25 on the departure floor of Terminal 2 of Pudong Airport, further demonstrating the reliable, warm and energetic brand image of China Southern Airlines. This is the second time that China Southern Airlines has carried out a brand renewal activity at Pudong International Airport after the renewal of the V2500 engine in 2023.
A feast for the eyes: special meals and helicopter models are unveiled
On the first day of the event, China Southern Airlines not only presented a wonderful opening show for airport passengers, but also brought a model of the Airbus H175 helicopter, a new menu for summer in-flight meals, and a cloud-based customized product display, which attracted many passengers to stop and watch.
"Is this a meal on a China Southern Airlines plane? I didn't expect there to be so many varieties. An old gentleman came to the in-flight food display area of China Southern Airlines and couldn't help but sigh. As the saying goes, "food is in Guangzhou", as an airline headquartered in Guangzhou, China Southern Airlines has continuously upgraded its business card around the service concept of "Affinity and Refinement", and has launched special dishes such as "China Southern Airlines Big Bowl Noodles", "Preserved Claypot Rice", "China Southern Airlines Big Bowl Noodles" and "China Southern Airlines Lotus Leaf Rice", as well as a series of recipes such as "Hometown Taste" and "Four Seasons Health Soup", which are loved by Chinese and foreign passengers.
"I know this model, and the Harbin Aircraft Factory is also involved in the research and development of this model." Mr. Chen is an airplane enthusiast and was immediately attracted by the H-175 helicopter model when he passed by the exhibition area. According to the staff, China Southern Airlines Group is the only domestic aviation group that operates passenger planes, cargo planes and helicopters at the same time, and China Southern Airlines General Aviation operates nearly 40 helicopters, which have been used in emergency rescue sites of natural disasters such as floods and mudslides. The H-175 model exhibited this time has a total fuselage length of 15.68m, a total height of 5.34m, can carry 18 passengers, a maximum take-off weight of 7.8t, a maximum speed of 315km/h, a range of more than 1000km, and a cruising time of more than 5h. In the future, China Southern Airlines General Aviation Co., Ltd. plans to use H-175 as the mainstream model of the helicopter fleet to carry out material transportation, marine operations, aerial sightseeing and emergency rescue and other businesses.
The event continues to be exciting
According to the staff of China Southern Airlines Shanghai Branch, during the brand renewal event of China Southern Airlines from May 16 to May 18, there will be a series of rich activities waiting for citizens and passengers to participate. Not only can you take photos with the rare H-175 helicopter model and a dazzling array of in-flight meals at the booth, but you can also participate in a variety of interactive activities in China Southern Airlines areas such as Island B of Pudong Airport T2 Terminal and Pearl Flagship Lounge, such as "Shake It" to win gifts, online interactive live broadcast, "Ink Transfer" drawing plate experience, tea breaks and quiz games. China Southern Airlines welcomes citizens and passengers to participate in the interaction and have a deeper understanding of the China Southern brand.
In addition, in order to further let the public, especially the students of civil aviation colleges, understand the development frontier of China Southern Airlines and the civil aviation industry, during the renewal of the brand day, China Southern Airlines Shanghai Branch specially invited teachers and students of Shanghai Civil Aviation Vocational and Technical College to participate in the open day activity of "Civil Aviation Reserve Army Enters China Southern Airlines". Teachers and students used VR equipment to immerse themselves in the aircraft circumnavigation inspection, understand the aircraft structure and component names, watch pilots, dispatchers and flight attendants demonstrate the pre-flight collaboration process in the operation center, listen to the introduction of China Southern Airlines' corporate culture, and experience the core values of "safety first, customer first" and the spirit of "diligence, pragmatism, inclusiveness and innovation" of China Southern Airlines.
In the future, China Southern Airlines will continue to uphold the concept of "People's Aviation for the People" and the vision of "Striving for World-class", and provide more exciting aviation services and products to enable more passengers to enjoy a better flight. (ENDS)
Editor: Yin Liqin