With the popularization of intelligent household appliances, in order to help consumers eliminate waste household appliances with high energy consumption and long life in a timely manner, recently, Hefei City has launched the "old for new" policy for green smart home appliances. The maximum subsidy for the purchase of air conditioners, refrigerators, TVs, and washing machines is 750 yuan.
In response to the call of the policy, the Shangzhidu Company, a subsidiary of Huishang Group, responded quickly and actively mobilized all staff of each store to do a good job in the promotion of the event, and the public areas of the shopping mall and the exhibition halls of various brands were arranged in the atmosphere of the "old for new" activity. At the same time, with the help of government resources, we actively connect with the person in charge of the street around the mall, and lock the surrounding old communities and community groups in advance. Actively communicate with manufacturers about brand promotion, and negotiate with Bosch Home Appliances, Hisense Color TV, Midea Air Conditioner and other brand manufacturers separately for brand promotion, and strive for additional activity resources to empower stores. The employees of Shangzhidu Guosheng Electric Appliance Hefei Central Plaza Store have successively stationed in Gaohegeng Community, Wuhe Road Community, Dou Xiaoqiao Community and Wanxiaodian Community to carry out the "old for new" activity publicity, so that customers in need in the old city can enjoy subsidized services.
"Thank you so much, this time to catch up with the government policy is good, convenient and cost-effective. The 'trade-in' of household appliances into the community activities has brought a lot of convenience to our elderly. Ms. Li, who is in her 80s and lives in the Shenzhen Garden Community on Suixi Road, said. Through the patient service of the employees of Shangzhidu Guosheng Electric Appliances, Ms. Li purchased a Midea 1.5P windless air conditioner, which was delivered and installed on May 13.
Through the development of the "trade-in" activity of green smart home appliances, the sales of Guosheng Electric Appliances Hefei Central Plaza store increased by 116% year-on-year in May, and the sales of comparable stores during the "May Day" event increased by 65.9% year-on-year.
"In the near future, the store will continue to arrange employees to be stationed in various communities, do a good job in the promotion of subsidy activities, and promote the implementation of the 'old for new' policy while striving to improve the sales performance of the store, so as to promote the green and high-quality development of the home appliance industry," said the relevant person in charge of the business capital.
As a provincial state-owned enterprise, "serving the people's life" is one of the functional positioning of Huishang Group. In 2024, the Group will continue to combine its own advantages and resources to serve the people's lives, focus on benefiting the people's livelihood, solving people's worries, warming the hearts of the people, improving the people's sense of well-being, and contributing more to the construction of a modern and beautiful Anhui.