On May 17, 2024, the annual Beijing Motorcycle Show was held again, and as a frequent visitor to major exhibitions, ITALJET also brought the popular model - Dragster 300 to the scene, officially facing the Chinese market at a price starting at 29,800 yuan.
Booth style: sexy models and Italian style
At the beginning of the event, at the ITALJET booth, the sexy supermodel from Italy unveiled the mystery of the new car with a super-burning catwalk. THEY WALKED ELEGANTLY ON THE STAND AND WERE A PERFECT MATCH FOR THE ITALJET DRAGSTER 300. This visual impact not only brings a strong Italian style to the audience, but also makes people feel as if they are at the scene of the 2023 Milan Motor Show and relive the grand event in the motorcycle industry.
In person with the CEO: zero-distance communication and brand belief
As the booth was lit up, Mr. Massimo Tartarini, President and CEO of ITALJET, was present to communicate with the media and fans at close range. HE DETAILED THE EXCELLENT PERFORMANCE OF ITALJET IN THE GLOBAL MARKET AND THE STRATEGIC LAYOUT OF DRAGSTER 300 IN THE GLOBAL MARKET. Through his explanation, people have a deeper understanding of the story behind this model and the cultural heritage of the brand.
The beauty of design: the perfect blend of heritage and innovation
RETURNING TO THE PROTAGONIST ITSELF, THE FIRST THING THAT CATCHES OUR EYE WHEN WE APPROACH THE DRAGSTER 300 IS ITS AGGRESSIVE FAMILY FRONT SHAPE. The exposed mechanical style exposes the molybdenum lattice frame perfectly, highlighting the unique industrial aesthetic of this model. The addition of two-sided fixed air wings makes the car look more combative, as if ready to gallop on the track. In terms of color, the DRAGSTER 300 has also made a bold attempt and launched a variety of color schemes for consumers to choose from. Among them, the Malossi Track Edition has attracted the attention of many fans with its unique paint details and color scheme.
Power upgrade: The NEXUS engine brings strong power
As one of the most important parts of a motorcycle, the performance of the engine directly determines the performance of the whole vehicle. The DRAGSTER 300 features an all-new NEXUS engine with a displacement of 278cc, a maximum power of 17.5 kW (23.8 hp) at 8,250 RPM, and a maximum torque of 23.5 Nm at 6,250 RPM. This increase in power is not only reflected in the 36% increase in data, but also makes the riding experience even better.
Body parameters: data under the ultimate pursuit
DRAGSTER 300 still adopts a family-style compact layout in terms of body parameters, with a vehicle length, width and wheelbase of 1870*750*1345 (mm); With a curb weight of 128kg, the 300cc displacement segment is as lightweight as some 125cc displacement models, with a seat height of 770mm. Under such extreme parameters, it is self-evident how the driving experience of the DRAGSTER 300 is.
Configuration upgrade: High-end configuration for a comfortable riding experience
IN TERMS OF CONFIGURATION, THE DRAGSTER 300 IS EQUALLY UNAMBIGUOUS. It features high-end features such as front and rear large-diameter disc brakes, Brembo calipers, LED lights, and TFT gauges. Among them, the TFT instrument not only provides rich driving information, but also has excellent visual effects. At the same time, the model is also equipped with a dual-channel ABS system to ensure driving safety. In addition, the DRAGSTER 300 has also been improved to meet the problems reported by previous riders, such as the addition of practical features such as metal side braces.
Market strategy: subvert the tradition, mini program direct purchase
After introducing the price, Mr. Bobby Beck, Global Marketing Director, also took the stage to introduce the upcoming market adjustment of ITALJET in the face of a rapidly changing market. HE ANNOUNCED THAT HE WILL LAUNCH A NEW SALES APPLET THROUGH WHICH USERS CAN PLACE AN ORDER FOR DRAGSTER 300 WITH ONE CLICK, ENABLING DIRECT SHIPMENT FROM THE FACTORY. This subversive sales model not only improves sales efficiency, but also provides consumers with a more convenient and efficient car buying experience.
In the context of the prosperity of motorcycle culture, each new model launched carries the brand's unique concept and vision for the future. WHEN THE ITALJET DRAGSTER 300 WAS UNVEILED, IT WAS NOT ONLY A NEW PRODUCT, BUT ALSO THE CRYSTALLIZATION OF THE ITALJET BRAND'S IN-DEPTH INSIGHT INTO THE CHINESE MARKET AND CAREFUL PLANNING. From the grand occasion of the Milan Motor Show to the enthusiastic response of the domestic booth today, this model has attracted the attention of countless fans with its unique charm.
OVERALL, THE ITALJET DRAGSTER 300 CAN WIN WIDE RECOGNITION IN THE MARKET WITH ITS UNIQUE DESIGN, STRONG POWER, HIGH-END CONFIGURATION AND FAVORABLE PRICE. Its launch not only enriches the product line of the domestic motorcycle market, but also brings more choices to consumers. IT IS BELIEVED THAT IN THE FUTURE, ITALJET DRAGSTER 300 WILL BECOME A BENCHMARK FLAGSHIP MODEL IN THE DOMESTIC MARKET IN SPORTS PEDALS.