Changan's second-generation UNI-V Zhidian iDD announced the price and pet fan rights, and the third-generation CS75PLUS Champion Edition, the second-generation UNI-V, UNI-Z and the third-generation Yidong and other blockbuster products were unveiled.
Among them, the second-generation UNI-V Zhidian iDD is the first sports coupe of the Ark architecture, with a price range of 114,900-126,900 yuan, and comes with 5 major rights.
And Chang'an's communication method has also changed, playing with fan marketing, just like Zhu Huarong, chairman of Changan Automobile, said at the media communication conference of the 2024 Beijing Auto Show, "Good wine also depends on shouting, and if you don't shout, it's really not good."
Show off talents, play modifications, and the head of the house has turned into a variety show
The development of the mobile Internet has made the current traffic era. The head of the car company must not only be able to manage and understand technology, but also become an all-round champion and master the traffic password. At the Beijing Auto Show this time, Changan Automobile made an all-round attack, Zhu Huarong, chairman of Changan Automobile, started a live broadcast, and President Wang Jun took a small video.
Ye Pei, Executive Vice President of Changan Automobile, appeared at the event site of "Classic Rejuvenation V Force Awakening - Changan Automobile's Renewal of the Whole System and the Release of the Rights and Interests of the Second-generation UNI-V Zhidian iDD Pet Fans", and interacted with Chen Xiaochun, Lin Xiaofeng, Liang Hanwen, Xie Tianhua, and Wu Zhuoxi on the same stage.
At the event site, Chang'an prepared many pet fan benefits for users. Unlike other car companies that release one or two products or invite one or two celebrities to help on site, this Chang'an booth event has earned enough eyeballs.
These celebrities not only incarnated as product experience officers for cross-border interaction, teaching Ye Pei to call products in Cantonese, but also jointly released the second-generation UNI-V Zhidian iDD price and pet fan rights.
In addition, Ye Pei, who is known as Master Ye in the rivers and lakes, also learned boxing techniques and accepted the cross-border challenge invitation from Wu Zhuoxi, the product experience officer of UNI-V. It seems that the boss is also out of the way.
More than that, the leaders of Chang'an also went into battle collectively. Fang Nan, deputy general manager of the public relations department of the automobile brand and director of Chang'an Gravity Brand, and Sun Hui, director of product projects, respectively went live to seek benefits for users.
In order to spoil fans and shorten the distance between users and the brand, Changan Automobile also invited Mu Yi, the owner of the second-generation UNI-V, to bring his modified small V to the Beijing Auto Show, bringing the modified car award, attracting many audiences to stop and watch.
Auto Market Pei Liao" also noticed that on the opening day of the auto show, one booth in Chang'an held three activities a day, Qiyuan E07 volume of digital intelligence intelligence, Changan UNI serial volume technology equality, Kaicheng C393 volume commercial vehicle market insight, such a volume method is also hard enough.
With the blessing of the new Blue Whale power, it deeply meets the needs of users
At this Beijing Auto Show, Changan changed its marketing ideas, collectively invited celebrities, stood for its own products, and interacted in a variety of ways to unlock the traffic password. Naturally, this will lead to a rapid increase in short-term traffic. However, in Changan Automobile's view, in terms of brand marketing, long-term traffic is more valuable. Changan Automobile is also confident to win the long-term attention of users.
Judging from the new cars unveiled at the auto show, Changan Automobile has effectively solved user pain points with hard-core technology, significantly changed the user experience, and really favored fans.
Through the application of the new Blue Whale power platform, Changan Automobile has realized a dual power mode that can be extended range and plug-in hybrid, bringing consumers the dual satisfaction of economic efficiency and inductive comfort. The second-generation UNI-V iDD and UNI-Z equipped with the new Blue Whale power are more fuel-efficient than the range extension of the same level, and are closer to the driving experience of electric vehicles than the plug-in hybrid of the same level.
The second-generation UNI-V iDD also has a maximum power of 158kW, a maximum torque of 330Nm, and a 0-100 acceleration time of only 6.9 seconds.
There is speed, and stamina is strong, too. With the support of iEM's high-end intelligent power control, the second-generation UNI-V iDD can better balance driving comfort and energy economy, with a pure electric range of 136km (CLTC) and a comprehensive range of 1160km.
Go far, drive cool. Changan UNI-Z is also equipped with L2 intelligent assisted driving technology as standard in the 110,000-level whole series, realizing "entry is high configuration".
As for safety, the second-generation UNI-V iDD's Ark cage body has class-leading ultra-high-strength steel, with high-strength steel accounting for more than 70%, and is equipped with six airbags as standard to provide more reliable protection.
Steel and iron bones, but also to prevent accidents. The second-generation Changan UNI-V Zhidian iDD is equipped with IACC intelligent driving assistance, as well as 360° high-definition panoramic image + 180° chassis perspective, parallel assistance system, as well as AEB/FCW/LDW/LKA/RCTA/RCTB and other over-the-top configurations, which fully perceive the danger around the body and avoid danger in time.
The whole system was renewed, and multiple brands made efforts to outperform the market
With the convening of the Beijing Auto Show, Changan Automobile's UNI sequence continues to be updated, and the classic sequence is also renewed.
As the first model of the new Blue Whale power platform, Changan UNI-Z was launched in March this year, with the new Blue Whale Zhidian iDD as standard, and L2 level assisted driving as standard in the whole system, with an ultra-long wheelbase of 2795mm to bring ample space, and the pre-sale of 10 days of large orders exceeded 5000+, and so far the orders have exceeded 10000 vehicles.
In terms of classic sequences, the launch of the third-generation CS75PLUS Champion Edition, the second-generation UNI-V and the third-generation Edo in March boosted the sales growth.
The Changan CS75 series won the sales championship of SUV fuel vehicles in March, and ranked first in the sales of fuel SUVs in the Chinese market in the first quarter. There is also good news for the third-generation eMotion, which ushered in 1.7 million units off the assembly line on April 18, further consolidating its market position. Driven by the launch of the second-generation UNI-V, the retail sales of the UNI-V reached 35,946 units in the first quarter, a year-on-year increase of 28.6%.
The UNI sequence and the classic sequence worked together, and Changan Gravity sold 383,700 vehicles in the first quarter, a year-on-year increase of 29.4%, outperforming the market. This year, Changan Gravity has undertaken the heavy responsibility of 1.25 million sales, with the blessing of new technologies, the addition of new cars and the upgrading of classic cars, which has enhanced the competitiveness of products and laid a good foundation for the realization of the annual goal.
As the basic market of Changan Automobile, Changan Gravity has brought together a variety of hot-selling fuel vehicles, and their stable performance has strongly supported Changan's overall market, ensured revenue and profits, and provided a solid backing for Changan to compete in the new energy track.
This year marks the 40th anniversary of Changan's car manufacturing, and it has continuously upgraded its technology and products to meet the needs of users. In terms of marketing, it is also playing tricks, the big guy is down, the fans are interacting, unlocking the traffic password, and catering to the marketing reform of the new era.
