Young Stars China Youth Award is a global college student creative competition in China jointly organized by the Busan International Advertising Festival Organizing Committee and China Advertising Magazine. The LIVE mode of on-site opening, on-site production, time-limited completion, and on-site review makes it a unique creative challenge, where contestants can complete the designated proposition within 24 hours, make on-site proposals, and compete for a place in the Busan finals, which is a great test of the contestants' innovation ability, execution and willpower.
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One minute to take you to understand the Huabu Youth Award
For young people, the Huabu Youth Award is not only an event and a selection, but also a starting point for stepping into the advertising industry; It's a 24-hour creative challenge, but it's more than just 24 hours. "Lighting up the dream and holding up the new star" is not only the slogan of the Huabu Youth Award, but also our goal and mission.
In order to allow the participating students to have a better experience of the competition and gain something from the competition, this year, China Advertising invited more creative mentors to join the creative mentor group of the Huabu Youth Award, who are creative celebrities from brands, 4A, and creative hot stores, and have won various international awards including Cannes and Golden Lion. The creative mentor group of Huabu Youth Award will give the most professional front-line guidance to all contestants at the site of the offline challenge, help many outstanding young people to pass on new strength, and empower the new vitality of brand hematopoiesis.
In the future, the creative mentor group of Huabu Youth Award will have more linkage with students, including brand interaction, school-enterprise interaction, creative lecture tour and other competitions, so that every contestant who signs up for the competition will have the opportunity to face creative celebrities and brands. At the same time, some creative mentors will also bring internship positions, and there will be opportunities to invite students to join them.
The first wave of Young Stars China 2023 Huabu Youth Award Creative Mentor Lineup (in no particular order, in alphabetical order):
Chen Weiling is the vice president of Shanghai Sky & Air
He has been in the industry for 14 years, and after graduating from the design major, he entered the industry as a copywriter. He worked in two of China's most distinctive marketing and advertising companies, first as a strategic consultant in China and China, and then joined Sky & Sky, serving many leading brands, and has ten years of practical experience in new marketing in the Internet environment. It is a comprehensive creative person integrating brand strategy, traditional advertising and new media creativity. It is proposed to "solve a big marketing problem with a minimum memory unit", and the ultimate goal of the brand is to "create a beautiful brand memory for consumers". Named ECI Outstanding Business Innovator of the Year 2022-2023.
Judge of the Effie Awards in Greater China, judge of the ONE Asia Creative Awards, final judge of the 4A Creative Award, final judge of the China Golden Pupil Award, final judge of the National College Student Advertising Art Competition, and final judge of the Academy Award of the China College Student Advertising Art Festival.
He has led the team to win more than 80 international and domestic awards, including the London International Advertising Awards, the New York International Advertising Awards, the Grand Prize of the 4A Creative Awards, the Grand Prize of DMAA China Digital Marketing, the Golden Investment Bounty Award, the Gold Award of the Shanghai Advertising Festival, the Gold Award of the China New Advertising Award, the Gold Award of the Great Wall of China Advertising, and the Silver Award of the Effie Awards.
Li Yicong is the owner of La Pub
Li Yicong has 15 years of advertising experience, and has worked for JWT and Leo Burnett in Taipei, Isobar, The Gate and BlueFocus Group in Shanghai. Before entering the advertising industry, he worked as a fashion magazine editor, film screenwriter, producer, film artist, etc., and won CANNES LIONS, New York Festival, New York One Show, Longxi Advertising Creative Award, Times Chinese Advertising Awards, and Film Golden Horse Awards for Best Visual in various creative fields. Prior to founding La Pub, Li was the Chief Creative Officer of BlueFocus Media Group. During his tenure, he led a creative team of 100 people to sweep the domestic and foreign creative awards: New York Festival, The One Show China, Effie Greater China, Digital Media Awards, Golden Investment Award, Longxi Advertising Creative Award, Times Golden Image Award, Times Golden Finger Award, 4A Creative Award, China Advertising Great Wall Award, Modern Advertising Award, etc. He also serves as or leads the judges of various awards at home and abroad, and participates in the formulation and promotion of award setting and evaluation standards. Li Yicong helped Blue Label Media become the "Agency of the Year" at the Golden Investment Awards and the Modern Advertising Awards, won the "Best Agency" at the IAI International Advertising Awards for two consecutive years, and was the only Chinese advertising agency to be listed in the top 10 of the Effie Awards in 2020. The strong creative system established by the company has helped Blue Label Group complete its creative transformation, generating more than RMB 200 million in annual revenue from its creativity-related businesses, and strengthening Blue Label Group's fully integrated marketing capabilities to enhance its influence in the industry and market.
In 2021, Li Yicong established La Pub Advertising, with his unique full-link practical experience, to assist clients from brand strategy, implementation to every level of the marketing chain, its unique creative thinking, good at solving business problems with creativity from different angles, in the face of complex and changeable, fast-paced and unclear boundaries of advertising and marketing environment can play a better role, with creativity combined with technology, data, strategy, media and other different angles, to provide brand customers with more accurate and effective integration of creative services.
Chenhao Wang, Creative Group Director, Creative Center, New BlueFocus Digital Marketing Group (GCD)
With 15 years of experience, he has experienced in international 4A and local comprehensive advertising and marketing agencies, providing creative solutions for automobiles, Internet, e-commerce, finance, entertainment, medicine and other fields around advertising, integrated marketing, entertainment marketing, social marketing, and digital marketing.
Service customers: Toyota, Audi, Bayer, Tencent, iQiyi, JD.com, ICBC, Canon, Citizen, Yili, Nestle, etc.
So far, he has won a number of international and domestic advertising awards and industry honors:
He has served as a judge of the Effie Awards in Greater China, a judge of the Times Awards, a judge of the China Advertising Great Wall Award, a judge of the Golden Flag Award, a judge of the Golden Sycamore Award, a mentor of the ONESHOW Rookie Program, a creative mentor & judge of the Huabu Youth Award, a judge of the M360 Award, and a judge of the SHOP International Retail Marketing Advertising Award.
He has won the Asia Pacific Advertising Gold Award at the SABRE Awards, the London Chinese Creative Award, the ONE SHOW Silver Pencil Award, the Effie Gold Award in Greater China, the Bronze Award at the Dragon Seal Creative Award, the Golden Pupil Gold Award, the Golden Mouse Gold Award, the 4A Golden Seal (Creative) Gold Award, the Gold Award at the Great Wall of China Advertising, the Gold Award at the IAI International Advertising Award, and the New York Advertising Award.
Wang Shenshuai is the founder of bangX
The ultimate visual perfectionist. He was the Creative Director of International 4A Y&R and the Creative Partner of Dentsu Network's digital marketing agency. In 2015, he won the Golden Lion Award in the Outdoor Category, the Bronze Award in the Public Relations and Media categories at the 62nd Cannes Lions International Festival of Creativity, becoming the biggest winner in Greater China that year.
He is also a visiting professor at Zhejiang University, Shanghai Wai Chinese University, Zhejiang Normal University, and Shanghai Arts and Crafts School. Judge of Huabu Youth Award, China University Student College Award, National College Student Advertising Art Competition, Golden Finger Award, China Effie Award, TopDigital Innovation Award, Tiger Roar Award, CAMA China Advertising and Marketing Award, and China International Advertising Festival Great Wall Award.
won the Golden Lion Award at the Cannes Lions Festival; One Show Gold Pencil; Spikes Award Gold; Silver Award at the Clio Awards; The RX Club Grand Prix at the American Prescription Drugs Awards; Gold Award of the Great Wall of China Advertising Festival; 4A Golden Seal Gold Award; Effie Gold Award; The Golden Pitch Bounty Award, and the works have been recognized by major awards.
谢宜婷 Havas Creative China创意合伙人
Xie Yiting, creative partner of Havas Creative China, more people call her "E.T." - In the creative role, there is no contradiction between being good and weird. With over 16 years of experience in traditional and digital advertising, she has a global mindset and perspective, as well as a deep understanding of local life and culture. I like to use both the left and right brains, rational input, and emotional output. I believe that logical analysis and emotional insight are not contradictory, and gain trust and resonance between brands and consumers. In recent years, he has served as a judge for many international and local advertising awards: 2022-Spikes Asia Jury/2022 Golden Lion International Advertising Film Award Final Jury/2023 Golden Pupil Award Final Jury/2023 Shanghai International Student Advertising Festival.
Yang Tianyu is the founder & CCO of Zhengjing Creative
He is passionate about the expression and export of Chinese culture. Born in fine arts, he has been practicing calligraphy for 15 years, and is good at transmitting the value of Chinese culture. He has participated in the design of the helmet of the Chinese speed skating team at the Beijing Winter Olympics, the visual of the musical "July and Ansheng", created a new positioning, a full set of visual and operational communication concepts for the Shanghai Meteorological Museum, and participated in the upgrading of the visual image of the Gansu Museum, Shanxi Museum and other museums.
He has served clients and cases such as JEEP, Buick, Chevrolet, Amway, SAKURA, WWF, Haoliyou, Good Hope, Aitonberg, COSTA, Shanghai Disneyland, L'Oreal, Danzi, St. Curran, Tmall Neo-Cultural "Perfection Doesn't Have to Be Perfect", DingTalk "Manpower Home", Zhihu x WM "Questions about the Future" and other customers and cases.
He has won the One Show Golden Pencil, London Advertising Award, Golden Investment Award, Shanghai International Advertising Award, Great Wall Award, Tiger Roar Award, 12th Tiger Roar New Talent Award, IAI Biography, TOPDIGITAL, etc. He has served as the final judge of the Tiger Roar Award, the final judge of the China Advertising Award, the judge and tutor of the College Student Advertising Competition, and the judge and tutor of the Huabu Award.
Zhang Qian is the Director of TV and Video Business Design Center of Xiaomi Group
He has been engaged in Internet advertising creative work for nearly 20 years, and has successively worked in dentsu, Renren, GroupM and other companies, from advertising companies to social media to intelligent ecological marketing platforms, and has been committed to integrating creative solutions for media marketing since then.
He joined Xiaomi Group in 2016 and was responsible for the brand advertising creativity of Xiaomi's Internet commercialization, and is one of the explorers of China's OTT large-screen marketing, mobile terminal advertising and smart scene advertising and marketing creativity. Under the collective strategy of "mobile phone x AIoT" dual engine, we fully excavate and integrate Xiaomi Group's products, technologies and data capabilities, and establish a creative marketing system for brand commercialization with Xiaomi characteristics on the premise of ensuring user privacy and experience.
He is currently the director of the Group's TV and video business design center, and is fully responsible for the content and interaction design of Xiaomi's TV and video mobile terminals. By exploring OTT large screens and mobile video apps, the user senses and interactive experience of Xiaomi TV and video services have always remained at the leading level in the industry.
Visiting at Shanghai Normal University, creative mentor of Huabu Youth Award. He has been invited to serve as a judge for major advertising awards, and is the final judge of ONESHOW, China International Advertising Festival, Taipei International Advertising Festival, Golden Pupil Award, Tiger Roar Award, IAI and other advertising awards.
This year, the Young Stars China 2024 Huabu Youth Award 24-hour Creative Challenge, co-sponsored by China Advertising Magazine and the Busan International Advertising Festival Organizing Committee, will be held at the School of Journalism of Nanjing University from June 1 to June 3.
Nanjing University
Nanjing University is an institution of higher learning with a long history and outstanding reputation. Its predecessor was the Sanjiang Normal School, which was founded in 1902, and then changed its name to Nanjing University in 1950 after going through the historical periods of Liangjiang Normal School, Nanjing Higher Normal School, National Southeast University, National Fourth Sun Yat-sen University, National Central University, and National Nanjing University. In the course of more than a century of running the university, Nanjing University and its predecessors have breathed the same breath with the times and shared the destiny of the nation, sought the strength of the country, the progress of science and education, and made important contributions to the prosperity and strength of the country and the rejuvenation of the nation.
School of Journalism, Nanjing University
The Department of Journalism and Communication of Nanjing University, which originated in 1936 as the "Film and Broadcasting Major" founded by Mr. Sun Mingjing of Jinling University, the predecessor of Nanjing University, is the earliest film and broadcasting education unit in China and the origin of China's higher education in audio-visual communication. In recent years, in order to cope with the rapid changes in the journalism and communication industry, the college has actively explored and innovated in the teaching and training mode, and has formed a new talent training model based on the integrated large-category education of "unlimited majors", characterized by the elite small-class education of "internationalization, cutting-edge and interdisciplinary", and relying on the practical teaching concept of "the college is the media", and strives to cultivate excellent journalism and communication talents who can adapt to the deep integration of media and the innovation and development of the industry.
The 24-hour Creative Survival Challenge is just a bit brave enough!
See you in Nanjing on June 1st!
#华釜青年奖#
Young Stars, as one of the well-known international advertising festivals in Asia, has successfully held 17 sessions of the Busan International Advertising Festival. Since its establishment, the Busan International Advertising Festival has been adhering to the goal of promoting the development of the global advertising industry, insisting on providing a platform for countries around the world to compete, communicate and exchange, and promote the sustainable development of the entire industry with the mission of discovering and cultivating a new generation of young advertisers.
As a unique innovation unit in the Busan International Advertising Festival, Young Stars China Huabu Youth Award is a global college student creative competition in China jointly organized by the Busan International Advertising Festival Organizing Committee and China Advertising Magazine, which is open to college students across the country. Young Chinese creatives who stand out will have the opportunity to participate in the Young Stars global competition during the Busan International Advertising Festival and win international honors. It is the mission of this local and international collaboration project to make the most creative and influential young people stand out and become part of the advertising creative system.
Event Information
#1
Registration Period:
April 15 - May 20, 2024
Registration address:
http://www.youngstarscn.com
Entry Period:
June 1 - June 3, 2024
#2
May 31
sign in
June 1
The opening ceremony, the training session, the announcement of the proposition, the start of the competition
June 2nd
Complete and submit the competition entry
(From the announcement of the proposition competition on June 1 to the completion of the work on June 2, the time span is 24 hours)
Talent exchange meeting
June 3
Announce the results, grade awards, on-site proposals, and awards
August 19-23
Busan World Finals
#3
Nanjing University (Xianlin Campus)
Location: No. 163, Xianlin Avenue, Qixia District, Nanjing, Jiangsu Province
#4
No more than 2 participants per team must bring their own laptops and other necessary equipment.
The Busan International Advertising Festival and the Huabu Youth Award Organizing Committee will issue organizational certificates to the participating schools.
The winning team of the Huabu Youth Award will have the opportunity to win a ticket to the 2024 Young Stars Global Finals, representing China's young creative power in Busan, South Korea.
Party requirements
This year's Huabu Youth Award is a group of 1-2 people. Support cross-school and cross-professional teamwork. If you want to participate in the competition with 2 people and have not yet found a partner, you are welcome to scan the QR code to enter the "Huabu Youth Award Team Group", where you can find like-minded friends. At the same time, if you have any questions related to the competition, you can also ask them in the group, and our staff will answer them for you.
QQ group number: 601444734