Chinese users' enthusiasm for SUVs can be called a hot current in the market.
Their recognition and understanding of SUVs is not only limited to the satisfaction of the functional level, but also the pursuit of quality, taste and attitude to life. To put it in fashionable terms, they not only pay attention to "functional value", but also pay attention to the "emotional value" brought by pomp, luxury, value preservation, etc.
This is especially true for SUVs in the 250,000-300,000 segment. Especially for middle-class users who pay attention to their families, the choice of SUVs in this range is to make the family feel "stable happiness" when traveling, and this kind of emotional pleasure and peace of mind is what they value most.
At present, in the SUV market, which is the most mainstream for middle-class families to choose in the 25-300,000 range, there are not too many reliable choices that users want to buy that can meet both "functional value" and "emotional value".
GAC Toyota Highlander and the recently launched Dongfeng Nissan Tanlu are two of the few models.
So, who is better Highlander or Tanlu? Which model can allow users to get more "functional value" and "emotional value" at the same price? Today, Brother Cha will come to have a good chat with you.
(1) Space PK, who can bring more "emotional value" to the family?
As a recognized "high-value" choice of 25-300,000 yuan, the biggest advantage of Highlander and Tanlu comes from space, which is also the core demand of users for large-space SUVs.
Let's start with Highlander. As a popular model that has been "hanged" all year round, Highlander has always been known for its "true seven-seater". Let's start with Highlander. The body size of this model has reached 4965*1930*1750mm, and the wheelbase is 2850mm, which is 75mm longer and 60mm longer than its predecessor. Thanks to this, the second-row seat rails have been extended by 30 mm, and the legroom in the third row has been increased by 12.5 mm. Not only does it have more legroom, but it also makes it easier to get in and out of the third row.
In addition, on the latest version, the Highlander also adopts the Rococo style on the interior, which uses a lot of Rococo textured metal brushed trim, and the seats are made of high-grade leather perforated NAPPA, and provide "President's Exclusive Seat Adjustment Button" and "Smart Touch Warm Reading Light".
At the same time, Highlander also increased the density and thickness of 17 soundproof materials by 80% and 83% for a total of 17 sound insulation materials in the five major parts of the car, covering the interior of the instrument panel, the main and passenger floors, the second-row floor, the trunk floor, the central tunnel and other parts. The upgrades in these dimensions have further amplified the "functional value" of Highlander.
Let's look at Tanlu again. As a latecomer, Tanlu's biggest advantage over Highlander is that it is not only larger in size, but also more than a little bigger, which is a whole circle larger. Its length, width and height have reached 5130mm*1981mm*1767mm, and the wheelbase has reached 2900mm. The larger space, in addition to bringing a more comfortable riding experience, also gives Dongfeng Nissan more room for "flowers".
Compared with the Highlander's fixed 2+3+2 layout, Tanlu provides 6/7 seats, and thanks to the length of 5.13 meters, passengers in the second and third rows can choose their comfortable riding posture at will.
In addition, the second row of Tanlu is also equipped with an independent comfortable aviation chair, which is made of skin-friendly NAPPA leather material with only 10% of the material rate, with a delicate feel, and a 210mm slide rail that can be moved and adjusted before and after, so that the legs and feet can be easily stretched without pressure and sit for a long time.
It is worth mentioning that, considering the sensitivity of different family members to temperature, the Tanlu Comfort Aviation Seat is also thoughtfully equipped with heating and ventilation function. At the same time, Tanlu is also equipped with an enhanced air filter with high dust collection and anti-allergic functions to provide health protection for the family, plus full-dimensional noise reduction and mute technology, as well as a BOSE customized high-fidelity 13-speaker audio system, which fully takes care of the "emotional value" of the whole family.
In addition, Tanlu is equipped with a 238mm wide humanized central tunnel and a 1473mm third row, with the "one-key entry" function of the third row, so that adults who take care of children can also easily pass through, and getting on and off the car is extremely smooth, giving the family a full score seating experience.
Nowadays, camping and fishing on weekends have become the leisure standard for the new middle class, and the "variety space" of land exploration can be said to be tailored for this scene.
In the face of the equipment needed for camping, children's toys, fishing tools for the elderly and photographic equipment recorded by his wife, the 24 multi-functional humanized storage spaces and large volume suitcases of the Tanlu vehicle can be easily stored, which can be called a "camping artifact".
At the same time, Tanlu also provides four space combination modes: super large third row, third row inverted, second and third row inverted, and two and three rows with one seat on the same side, taking care of the family's multiple car needs.
From this point of view, compared with Highlander, Tanlu not only focuses on hardware and practicality, but also provides sufficient "emotional value" for a sense of experience and gain.
(2) Driving control PK, "buy new or not old"?
Of course, in addition to satisfying the emotional value of the family, the emotional value of the "driver" is also very important.
Nowadays, even if it is a large-space SUV, it can not only meet the comfort of the ride, but also the hard indicator of driving is a hard indicator for consumers to buy a car. Therefore, in terms of power, both models have also been optimized to varying degrees.
Let's take a look at the Highlander first, it provides a pure fuel 2.0T version and a hybrid version in the powertrain, and here we will make a comparison with the fuel version.
The Highlander's 2.0T powertrain has a maximum power of 182kW, a peak torque of 380Nm, and a fuel consumption of only 8.7L/100km under comprehensive working conditions, mated to an Aisin 8AT gearbox. Considering that it is a four-wheel drive model, this power and fuel consumption can be said to be at the head level in this level of pure fuel models. However, the driving quality of the Highlander is relatively average, after all, this car is known for its moderation, and it is stable to drive, but it lacks driving pleasure.
Looking at the Tanlu again, the Tanlu is equipped with Nissan's 2.0L VC-TURBO super-variable engine + 9AT gearbox power combination, and like the Highlander, it also has a good balance in abundant power and fuel economy. Its engine has a maximum power of 185kW and a maximum torque of 376Nm, which is basically on par with Highlander on paper.
However, in terms of driving pleasure, the exploration is more abundant. This model has a strong "basic skills" - it is equipped with an all-terrain six-mode four-wheel drive control system with six different modes of automatic, economy, sport, sand, mud/rut, and snow, and a four-wheel drive system that can be switched at will. The Highlander, on the other hand, only has three driving modes, so when dealing with more complex scenarios, the Exploration can undoubtedly give the driver more confidence.
In the comparison of active and passive safety, limited by the "generation gap", there is a certain gap between Highlander and Tanlu.
For example, in terms of intelligent comparison configuration, Highlander only has "quasi-L2 level automatic driving assistance", while Tanlu is equipped with an enhanced version of ProPILOT super intelligent driving system, which integrates ELA emergency lane assist system, EAPM throttle error correction, IFCW over-the-horizon collision warning and other 16 intelligent active technologies.
In terms of driving safety, Tanlu also realizes the global safety configuration of 9 airbags, and the rear side airbags are standard in all systems, providing all-round safety guarantees; In comparison, the Highlander only has 7 airbags, which can only be said to be just enough.
Therefore, in terms of powertrain and intelligent configuration, considering today's user thinking of "buying new and not buying old", the updated Tanlu obviously has more competitive advantages.
Summary:
The so-called "emotional value" lies in the experience: "experience every moment, experience every growth, experience the feeling of multiple possibilities", and the most important feeling that SUVs in the 25-300,000 range bring to users today.
Most of the users in this market segment have successful careers, stable lives, and have the typical characteristics of "reliable". When buying a car, they all want to give their families the best, so they focus more on the large space and comfort of the vehicle, and only seek to take care of the diverse needs of family members, hoping that everyone can be respected and satisfied.
Judging from the comparison between Tanlu and Highlander, the two are indeed very close in many aspects, and they are very suitable for the needs of this part of the users. If it is a single scenario of daily commuting, the "functional value" embodied by the two is equally high. However, if it is a long-distance self-driving scene where many people often travel, considering the power, overall space and ride comfort, Dongfeng Nissan Tanlu will undoubtedly provide more "emotional value".