In front of a wall spray-painted with the word "Chengdu", there are densely packed with tourists scrambling to take photos, and the check-in point of the eastern suburbs memory has become the "head Internet celebrity" of Chengdu.
Memories of the eastern suburbs
The memory of the eastern suburbs has driven the pattern of the Shanbanqiao property market where it is located to change.
Shanbanqiao, once a small and transparent property market, has experienced the gathering of brand developers such as Poly, Vanke, China Merchants Shekou, Longfor, etc., and later after the successive entry of real estate companies such as CapitaLand and Yulang, driven by the memory of the eastern suburbs and the surrounding Internet celebrity economy, the housing rental and second-hand housing markets have performed well.
The actual picture of the Shanbanqiao interchange
How did the independent market of "Internet celebrity" Shanbanqiao come about? What other buying opportunities are available in Shanbanqiao? The price has come to 30,000+/㎡, will buyers continue to follow this popular sector?
A gathering place for young people
The success factor of "Internet celebrity" Shanbanqiao
"From the Second Ring Road in the west, radiating to Erxianqiao Road in the east, connecting Jianshe South Road in the north, and reaching Cuijiadian in the south", is the geographical scope of Shanbanqiao.
After nearly ten years of transformation, the three major commercial fields composed of Binjiang Tianjie + Tianhui + Eastern Suburbs Memory have become more and more integrated, and have become a "holy place for young people".
The real picture of Longfor Binjiang Paradise Street
Shanbanqiao has become an Internet celebrity place, which is related to the memory of the eastern suburbs, the creation of regional commerce, and the maturity of the plate:
First of all, it is the memory of the eastern suburbs that breaks the circle to drive development.
In the past year, the memory of the eastern suburbs has been so hot, whether it is the high-frequency discussion on online social platforms or the excitement of offline crowds, it is the performance of leading the city.
According to the relevant data of the Eastern Suburbs Memory Park, in 2023, more than 2,000 cultural and tourism exhibitions and performances will be held here, receiving nearly 10 million tourists, and the total exposure of the whole platform will reach 1 billion.
Memories of the eastern suburbs
An industry insider pointed out that today's eastern suburbs memory closely follows the positioning of "International Fashion Industrial Park", actively builds a new landmark of Chengdu's cultural tourism, and through organic renewal and business activation, a new consumption model of production, culture and tourism will be formed, and the breaking circle of the memory of the eastern suburbs will also drive the development of the entire Shanbanqiao.
Secondly, it is business operation + younger positioning.
Known as "Taikoo Li East Gate", Tianhui Neighborhood Commercial, Longfor Riverside Paradise Street and Eastern Suburbs Memory have jointly revitalized the commercial needs of the sector, and each has a differentiated positioning to meet the needs of diversified customer groups.
Vanke is more young and trendy, Longfor is more traditional commercial box, and the memory of the eastern suburbs is mainly based on performances.
Vanke Tianhui commercial real picture
According to data, in 2023, Vanke Tianhui's commercial volume of about 25,000 square meters will create a performance of more than 300 million yuan, and 7 brands will have an annual performance of more than 10 million yuan.
In addition, it is the upgrade of the city interface + unique pyrotechnics.
Another major attraction of Shanbanqiao is that it retains a sense of history while renovating the urban interface. The whole plate not only loses the humanistic atmosphere of Chengdu, but also presents fashion and modernity at the same time, which is rare in the main city.
Memories of the eastern suburbs
The high-density resident traffic around has also revitalized many community merchants, making the whole area present a unique fireworks.
Finally, there is a high degree of maturity in living facilities.
Thanks to its location in the East Second Ring Road, with Shanbanqiao Road as the core, it has a transportation network extending in all directions, and there are two lines of Metro Line 7 and 8 interspersed.
The Jumping River and the Shahe River run through the area, and the Shahe City Park, Shanbanqiao Park, and the memory of the eastern suburbs form a rare ecological leisure life atmosphere in the core plate of the main city.
The real picture of Shanbanqiao Park
At the same time, it is also equipped with complete educational facilities, such as Jianshe Road Primary School (Fenglin Campus), Sichuan Symphony Orchestra Affiliated Primary School, etc., as well as a planned education system from kindergarten, primary school to middle school, covering the age range of 3-15 years old next to CapitaLand Jiuyue Huazhang.
High transaction + high rent
The potential of being among the C positions in the Chenghua property market is fully revealed
Since 2017, the Shanbanqiao property market has ushered in a turning point.
Poly, the first to eat crabs, has built the Kangqiao project again and has been known as "the first plate of Chenghua", and the latest set of 197 square meters of house type was sold for 7.4 million.
Poly Cambridge real picture
Nowadays, with the increasing recognition of the Shanbanqiao market, new residences such as Longfor Fanyuetai and Vanke Tianhui have shown a trend of high rent + high transaction.
According to the small program for choosing a good house, the transaction price of Vanke Tianhui high-rise is 3.4-37,000 yuan/㎡, and the transaction price of Longfor Fanyuetai high-rise is 3.1-36,000 yuan/㎡. You must know that this price is even higher than that of Pancheng Steel products in the same area during the market adjustment period, and the market recognition is very high.
Longfor Fanyuetai second-hand house transaction price Picture: Choose a good house
Vanke Tianhui (right) second-hand house transaction price Figure: Choose a good house
In terms of rent, with the popularity of Internet celebrities and the live broadcast economy, the fashion atmosphere of Shanbanqiao has also attracted this kind of new economy to settle in.
Vanke Tianhui just rented a unit of about 162 square meters on May 9, with a rent of 9,200 yuan/month, although it has decreased from the highest 13,000 yuan/month at the end of last year, but the average rental income of the market is also considered to be of medium and high level. If memory serves, the project was still selling out for a while.
Vanke Tianhui rent transaction price, according to the map: choose a good house
The land value of Shanbanqiao has also completed a "triple jump" in the past two years, with the price limit of Qingshui houses from 23,000/㎡, 26,000/㎡, and then to 31,000/㎡, and almost all the land in the plate was traded at the highest limit price.
The subsequent Yulang Dongwang and CapitaLand Jiuyue Huazhang lottery purchases were sold out several times, which also represents the evidence of the value of the sector voted by buyers with their feet.
From the perspective of the property market in Chenghua District, unlike the Cuihuai plate and Yinghui Road area, which are still under construction, Shanbanqiao has become a general trend and has the potential to rank among the C positions in the property market in Chenghua District.
Multiple projects are poised to take off
What other buying opportunities are available in Shanbanqiao?
It has been nearly a year since the last supply of new houses in Shanbanqiao.
Looking at the second-hand houses in Shanbanqiao, most of them are mainly small and medium-sized houses such as red maple forests in the early days, and only the new Vanke Golden Lefu, Vanke Tianhui, Longhu Fanyuetai, Zhongnan Sunac Jiuhuatai and other products contain four sets, and many industry insiders said that the development potential of Shanbanqiao is obvious to all, but the proportion of four products in the plate is small, and the follow-up new houses are expected to fill this gap.
Vanke Tianhui real picture
Judging from the current news, there are still 3 new houses for sale + 2 plots to be auctioned in Shanbanqiao.
Among them, about 18.7 acres of land in the bulb factory, about 86 acres of the second phase of the tower factory, and 22.5 acres of the scientific instrument factory won by Chenghua in Shanbanqiao, all of which were responsible for planning and consulting by Longhu Longzhizao, which also raised market expectations.
Chenghua renovated the light bulb factory of about 18.7, the plot ratio of 3.0 acres of land, the price limit of clear water is 25,000 yuan/㎡, a total of 3 17-25F residential + 1 commercial (commercial + hotel) is planned, using an enclosed layout. Some of the high-rise properties have a view of Shanbanqiao Park.
About 18.7 plots of the bulb factory are reported to the plan, according to: Wu Sizhu
According to the disclosure of good house selection, the residences are all pure plate designs of single-family units, with a main construction area of about 143 square meters and 196 square meters of four products, which are 1T1 households and are equipped with independent elevator front rooms.
The 22.5 acres of land of the scientific instrument factory with a price limit of 28,000 yuan/㎡ in Qingshui is limited to no less than 28,363 square meters of resettlement housing, and the product positioning is more rigid, with 4 saleable residences in 18-21F, which are 2T3 or 2T4 households.
The 22.5 acres of land in the instrument factory are reported to the plan
The most anticipated by the market is about 86 acres of land in the second phase of the tower factory, but it contains a large number of supporting construction + no less than 50% of the commercial proportion and needs to be fully self-sustaining, and the maximum price of clear water is 31,000 yuan/㎡, and there is no specific product information outflow.
According to the land supply plan of Chenghua District, they are about 46 acres of land located on the north side of the memory of the eastern suburbs and about 39 acres of land on the north side of CapitaLand Jiuyue Huazhang.
Schematic map of the location of the 2 plots to be auctioned in Shanbanqiao
The former is close to Zhongnan Sunac Jiuhuatai and Power Construction Yueyue Jinyuan, which is a pure residential property, and next to it is Jianshe Road Primary School (Jiangong Campus); The latter is located on the north side of CapitaLand Jiuyue Huazhang, with a certain proportion of commercial and road-fronting, and the living comfort is discounted.
What do you think of the Shanbanqiao plate, where the price has come to 30,000+/㎡, leave your views in the comment area.