Author: White Rabbit
This article is reprinted with permission from Hotelers (ID: Hotelers)
The entry "The way for college students to recover their energy - staying in a hotel" continues to ferment on Xiaohongshu, and the number of searches has easily exceeded 10 million in a short period of time.
In many posts, "Hanting Hotel" appears very frequently, which is very popular with college students, and as the popularity continues to increase, more and more college students have posted their experience of staying in a hotel, calling Hanting really fragrant!!
In the general impression of the society, compared with business travelers, college students are not the main target customers of hotels. However, driven by a strong sense of self, post-00s college students choose to escape from the dormitory in the complex collective interpersonal relationship and irreconcilable conflict between work and rest. The Hanting Hotel near the university provides them with a comfortable and free space to live alone, so it has become their first choice.
Hanting has become a happy hometown for college students to replenish their energy on weekends. For college students, staying in a hotel is more like a utopia to strip away the involution environment, where they can temporarily put aside their academic pressure and focus on relaxation and rest. This brief escape can help them adjust their mindset and find themselves again.
Some netizens lamented that when they were in a particularly uncomfortable mood, they couldn't even find a place to hide and cry in the school, and if they wanted to cry, they could only go to the toilet cubicle on the less crowded floor of the library. A person who escapes from the collective environment and comes to the hotel, can fly as much as he wants, sleep at what time he wants, and get up at what time he wants, which is really cool.
Hanting, also a free laundry room for college students and a single "luxury" bathroom. Many universities have limited conditions, and washing machines are often only one or two in one or even several dormitories, and there are no dryers. It is especially unfriendly to students who want to wash large sheets and heavy clothes, so Hanting has become their free laundry room. Many college students who are frightened by the "frank meeting" of the public bathhouse, or who can never catch up with the limited supply of hot water, will go to Hanting to take a pleasant single luxury hot bath.
Hanting is also the best partner for the exam preparation season. When the exam arrives on Monday, Hanting provides a quiet and undisturbed learning environment for college students, who can freely endorse books without having to queue up at the library at 6 a.m. to occupy a seat. When you are sleepy, you lie down on the spot, and when you are hungry, you can directly take out and deliver it to your door, and even the time to go to the canteen to eat is saved, which is extremely efficient.
The price is affordable and very cost-effective. As a large chain brand close to the people, Hanting Hotel is everywhere, which is particularly easy to find, and can fully meet the core needs of college students to "live a day comfortably and freely". Best of all, it's not expensive. If you save money for a hot pot, you can say goodbye to the cramped and crowded dormitory and the squeaky iron bunk beds, lie on the one-meter-eight big bed, and sleep at what time you want, and get up at what time you want. You don't have to queue up to take a shower, you can take a shower as long as you want. Get a good night's sleep and have an unlimited buffet breakfast!
The convenience is good, and the sense of experience is full. For college students, it is not enough to sleep well and eat well, but complete relaxation is the source of happiness! Do you want a laundry room that doesn't cost money to wash sheets and quilt covers? Do you want a robot that delivers milk tea to the room 24 hours a day? Do you want a big TV that can cast the screen and chase dramas with one click? A cup of freshly ground coffee, right? You don't have to fold quilts, you don't have an aunt to check your hygiene, and you don't have to throw out the garbage yourself, right? These spiritual nourishments of "both want and want" can be met by Hanting.
The most exaggerated thing is that not only on the next level of hardware, but also the Hanting is the only one who dares to stick "college students free" on the door of the brain!
You know, college students have a limited budget, and many college students will go to the hotel to open a room to wash clothes in order to save money.
The standard commercial washing machines and dryers in the hotel are much more powerful (expensive) than those at home, and they are also equipped with sterilizing laundry detergent and disinfectant, washing, drying, and disinfection, and no matter how many clothes can be done at one time. Completely solve the problem that college students' heavy clothes cannot be washed and dried. One detail is particularly noteworthy, Hanting's wave of "free laundry without staying in the store" campaign lasted until August 31, directly covering the rainy season in Jiangnan, just like sending "a whole sun" to the wet air. I can only say that Hanting really understands it so well!
In addition to free laundry and drying, as a friendly neighbor of the community, Hanting also opens the lobby for free, so that college students can study and prepare for exams directly in the hotel, and stay for a day without spending money. If you want to drink freshly ground coffee, you can also enjoy buy one get one free.
If college students stay in hotels, Hanting has arranged a full of hotel benefits for college students: coffee, breakfast, and late check-out, which has saved more than 100 yuan, and hotel gold card members who have been in classes for several years are sighing "regret graduating too early".
How fragrant is this benefit that makes college students shout "I have a student ID in hand, I have it in the world"?
Eight college students in the morning are eager to "sleep until they wake up naturally"?
- Late check-out, arrangement! Stack the benefits of gold membership and sleep until 4 p.m.!
Reading books, brushing questions, sleepy and unrefreshed?
——Freshly ground coffee will be delivered at the hotel, full!
Didn't eat breakfast and didn't have the strength to brush up on the questions?
——Directly give a buffet breakfast, enough!
Around the hotel, there is a stay and a send!
——A variety of popular Hanting peripherals, as long as you share the check-in experience, you can send them directly!
As everyone in the hotel knows, not all activities can be paid for by consumers. Hanting's wave of college student welfare directly hits the pain points of the student group, does not play false tricks, does not engage in gimmicks, is full of sincerity, and steadily sends the hearts of college students, which has also triggered a large number of college students to run to tell each other.
Hanting Hotel has become the favorite of contemporary college students, which seems to be accidental, but in fact it is inevitable.
As of January 2024, Hanting Hotel has more than 3,600+ outlets, making it the largest independent hotel brand in China. Over the past 18 years, serving nearly 200 million people every year, Hanting Hotel, which started from business travel, has become more and more distinct due to the expansion of its scale and the update and iteration of its products.
The new version of Hanting Hotel 3.5 is good-looking and easy to use, as a hotel, it is the "ceiling of the national hotel's appearance" in the eyes of netizens, and it is also the "king of cost performance that shocks the jaw". As a "convenience station for national happiness", it directly opens the lobby to the public, provides free charging plugs and office areas, and provides a convenient office space for migrant workers on the way; People passing by can charge their mobile phones and go to the toilet in Hanting; In the hot summer, you can also come in and blow the air conditioner to rest. Those who are inconvenient to travel with luggage can also use the self-service luggage lockers for free without staying in the store......
Hanting, the "first brother of the national hotel", defines itself as "the distant relatives and close neighbors of the 1.4 billion people", and its sea of stars may no longer just become a "good but not expensive" hotel, but a real 24-hour travel haven that serves the universal needs of the 1.4 billion people.
As a national brand, Hanting receives nearly 200 million people every year. The launch of welfare and marketing activities for college students will naturally effectively win the favor and support of college students, and then expand the brand influence. It not only satisfies the needs of young consumers for personalization, experience and social interaction, but also helps to increase brand exposure and promote the cultivation of long-term customer relationships, after all, building long-term customer relationships and brand loyalty are the key to sustainable development in the hospitality industry. In the future, I believe that Hanting can also convey this kind of care to all walks of life and steadily meet the different expectations of every Chinese person.
This article is reprinted from the official account of [Hotel Circle].