On May 17, the launching ceremony of the National Consumer Goods Trade-in Action Shandong Station and the 2024 National Home Appliance Consumption Season hosted by the Ministry of Commerce and the Shandong Provincial People's Government was held in Qingdao. Hu Jianyong, vice president of Hisense Group and president of Household Appliance Group, said in his speech that Hisense actively implements the country's "green and low-carbon development" decision-making and deployment, and launched the "Green Planet Renewal Plan" last year, and has carried out more than 30,000 trade-in activities, so that more consumers can enjoy a green and low-carbon quality life. In 2024, Hisense will focus on user pain points,Increase efforts to promote trade-in activities,Create a green、Smart、A new ecology of efficient home appliance consumption。
Trade-in of household appliances is an effective way to stimulate and expand demand and boost residents' consumer confidence. In recent years,Hisense continues to be supported by green technology,Drive new consumer demand through high-quality supply。 Hisense's self-developed laser TV is more than 50% energy-saving compared with traditional TVs, and the total recyclable rate of component raw materials has been increased to92%. According to the diversified life scenarios of consumers, we have launched a variety of products such as art TV, mural TV, game TV, mobile smart screen and 4K laser projection, which are suitable for the needs of consumers in different scenarios. at the same time,The Roman holiday washing machine series launched by Hisense、Fresh air conditioner、Ultra-high-end products such as vacuum refrigerators are also favored,Effectively improve the quality of life of users,Create a comfortable smart home experience。
It is understood that at present, when consumers participate in the replacement activities of the home appliance industry, there are still few new brands to choose from and limited categories; The replacement process is cumbersome, and the service quality is uneven. In order to effectively solve the pain points of users replacing new home appliances from choice decision-making、Replacement process to service experience,2024Hisense will continue to promote trade-in activities,The scope of trade-in consumption subsidies covers TV、Air conditioner、Refrigerator、Washing machine、A total of 300 models of products in different categories。 Consumers can rely on any brand of old home appliances,Enjoy replacement subsidies,And whether it's online、Offline、Even the community stores around you,You can participate in Hisense trade-in activities,Enjoy real convenience and discounts。
at the same time,In order to smooth the channels of household appliance recycling and trade-in,Hisense has built an old household appliance recycling system covering the whole country,Reached cooperation with regular household appliance recycling enterprises nationwide,Standardized recycling and dismantling of old household appliances have been realized。 Through the "Hisense Love Home" system, create an Internet+ model for home appliance recycling, providing users with online evaluation of old machines, issuance of replacement subsidies, purchase of new machines and "sending new, dismantling the old, installing new, and collecting the old" one-stop service, to meet the green recycling and replacement needs of consumers for home appliances in the whole house.
At the event site,Hisense"Green Planet Renewal Plan"The exhibition hall displayed its Hisense、Rongsheng、Kelon、Hitachi、Toshiba、York、Bright and other high-quality home appliances,From single products、Set to scene solutions,Fully meet the user's replacement needs,Attract attention。