On May 17, in Hall E2 of the 2024 Beijing International Motorcycle Exhibition, the latest flagship model of BMW's motorcycle adventure series, the R 1300 GS, ushered in its Chinese premiere and simultaneously opened pre-sale, with a pre-sale price starting at 228,000 yuan. At the same time, the all-new BMW CE 02, the third pure electric scooter in the urban mobility series, was officially launched, with a suggested retail price starting at 69,900 yuan. In addition, all 17 products from BMW's six major models were present at the booth.
| 宝马R 1300 GS售价表 | |
| R 1300 GS 舒适版 （雪山白） | 228,000 yuan |
| R 1300 GS 探险版（金属风暴黑） | 248,000 yuan |
| R 1300 GS 拉力版（竞速蓝） | 248,000 yuan |
| R 1300 GS 719版（鎏金绿） | 268,000 yuan |
| Ekcar Automotive www.xcar.com.cn tabulation |
| BMW CE 02 price list | |
| BMW CE 02 舒适版 | 69,900 yuan |
| BMW CE 02 City Edition | 76,900 yuan |
| Ekcar Automotive www.xcar.com.cn tabulation |
Mr. Markus Flasch, President of BMW Motorrad, said: "As the fifth largest sales market for BMW Motorrad in the world, the Chinese market has made an important contribution to the global sales performance in 2023. 2024 is the year of the GS of BMW Motorrad, with the new F 900 GS, F 900 GS Adventure and F 800 GS coming to the market. Today, the all-new R 1300 GS makes its debut in China, and it is believed that it will continue the legend of the Adventure series. At the same time, the all-new BMW CE 02, a new electric model, will also bring a new style to urban mobility. In the future, a series of product world premieres and wonderful experience activities will meet you. The annual BMW Motorrad Festival returns to Garmisch in early July, and the GS Trophy International Challenge Camp will return to Namibia in September to celebrate the spirit of adventure that GS represents. ”
Mr. Zhan Fei, Director of BMW Motorrad China, said: "'Cycling is a life' is the core of our brand's spirit, which represents BMW Motorrad not only as a means of transportation, but also as a highly creative, pure and fun way of life. The launch of the all-new BMW R 1300 GS, the latest flagship model of the Adventure series, not only represents the enterprising and innovative spirit of BMW Motorrad, but also brings new technological and design breakthroughs to the GS series. In the second half of the year, we will combine the launch of the R 1300 GS product to create a passionate GS cultural experience season activities, and bring GS exclusive motorcycle tour projects with the characteristics of Sichuan and Tibet. In addition, BMW Motorrad is also actively promoting the development of electrification, and the all-new BMW CE 02, the third all-electric model in the urban mobility series, will officially enter the Chinese market, setting another milestone for the transformation of electrification. ”
The all-new R 1300 GS is the culmination of more than 100 years of technical heritage in BMW motorrads, inheriting more than 40 years of experience in the GS family, and demonstrating BMW's unique vision and innovative spirit for the future of cycling.
In keeping with the family's signature design language of pioneering adventure models, the new car has been carefully reimagined with clever innovations, with a distinctive element of the front sub-fender that reflects its off-road adventure pedigree, and a more refined front windscreen.
The minimalist aesthetic of the exterior design results in a smoother shape than ever before, and the elegant lines are more aerodynamic, simple and futuristic. The new matrix headlights, which subvert the design of the GS family, adopt a highly recognizable "X" shaped structure, which not only enhances the overall sense of technology of the vehicle, but also provides a clearer and wider view for night riding.
The all-new R 1300 GS can also be equipped with an optional electrically adjustable windshield, which can be adjusted at any time according to the riding style to effectively reduce wind resistance, and some models are equipped with adaptive seat height control, which can adjust the control according to the riding speed and mode, adapting to riders of different heights, bringing a new experience of free riding with a more user-friendly design.
The all-new R 1300 GS is powered by the most powerful 1300cc "Boxer" engine in the history of the Adventure series, a true milestone in the 100-year history of BMW Motorrad through a completely redesigned boxer engine, capable of producing a maximum power of 107 kW (145 hp) and a maximum torque of 149 Nm, while reducing the weight of the engine by 6.5 kg, both improving power performance and reducing weight.
In addition, the main and auxiliary frames of the all-new R 1300 GS have been newly designed, reducing the weight of the whole vehicle by 12KG, and the extremely lightweight body makes the handling and driving pleasure to be fully improved. With an all-new engine, excellent handling and an impressive driving experience, the new R 1300 GS will lead the market on both on- and off-road roads.
In order to make the Adventure series even safer, the new R 1300 GS driver assistance system has been completely upgraded. The ACC Active Cruise Control System and SWW Lane Change Assist, plus the exclusive FCW Forward Impact Warning System, offer a safety combination unprecedented in this segment. The latest Front and Rear Cornering System (ABS) provides more stable and safe handling during emergency braking. In addition, the all-new R 1300 GS is equipped with a variety of riding modes that have been carefully set up to adapt to rain, road and off-road roads, and DYNAMIC mode to respond flexibly to the rider's power needs.
The arrival of the all-new R 1300 GS will further expand the product matrix of the GS family, bring more personalized choices and experiences to Chinese consumers, and convey the passion and charm, wild and wanton lifestyle to every keen adventure rider.
The all-new BMW CE 02 is like an electric parkourer in the city, and will be the ideal partner for a new way of mobility with advanced electric drive technology, trend-setting design and innovative solutions, setting another milestone in the electrification transformation of BMW Motorrad's urban mobility series.
The minimalist exterior design offers endless possibilities for personalisation, with the new BMW CE 02 featuring a black colour palette and a matte granite metallic grey bonnet that contrasts with the high-gloss paint finish. The disc wheel design accentuates the unique proportions of the body, and the large wheels meet the requirements for strength and stability, while ensuring a fun ride on a variety of terrains.
Thanks to its ingenious lightweight body architecture, the all-new BMW CE 02 offers exceptional handling agility. The new car adopts a rigid steel tube double-ring frame, with a 37mm inverted cross and a cast aluminum single wishbone structure with rear wheels, and the vehicle weighs only 132 kg. In order to allow many female riders to enjoy the unique pleasure of electric riding, the new saddle height is only 750 mm. With a maximum power of 11 kW (15 hp), the all-new BMW CE 02 accelerates from zero to 50 km/h in just three seconds and reaches a top speed of 95 km/h. In addition, the new car is also equipped with "Flow" and "Surf" dual riding modes as standard, which can be switched at will according to riding habits and road conditions, and the thrill of exercise can be lost during urban roaming. The innovative application of reverse assist, disc brakes, front wheel ABS system, ASC (Automatic Stability Control) and RSC (Kinetic Energy Recovery Stability Control) allows riders to enjoy riding on various terrains, weather and road conditions more freely, bringing a stable and safe braking experience.
The all-new R 1300 GS and the all-new BMW CE 02 will open up a new dimension in off-road adventure and urban mobility, demonstrating BMW Motorrad's commitment to the Chinese market and its confidence in the development of Chinese motorcycle culture. In addition to the two models in this pre-sale and launch, BMW Motorrad will continue its strong product offensive and launch a number of new products, including the new BMW M 1000 XR, BMW R 12, BMW F800 GS and BMW F900 GS, which perfectly combine long-distance performance and high performance, to fully meet the riding needs of users of different circles.
With the launch of the all-new R 1300 GS, BMW Motorrad will continue to innovate and simultaneously kick off the 2024 BMW Motorcycle GS Cultural Experience Season, starting from Qionglai, a thousand-year-old cultural city in Sichuan, through personalized motorcycle routes with local characteristics, leading riders to experience the immersive cycling life and the spirit of fearless adventure of the GS family, and creating a deep emotional connection with the customer circle with a highly emotional motorcycle travel experience, so as to achieve spiritual resonance between the brand and users.
single