Today, I want to talk to you about the recent major event in the entertainment industry - the hit of "Celebrating More Than Years 2" and a series of commercial effects it brings.
Not long ago, the highly anticipated "Celebrating More Than Years 2" was broadcast simultaneously on CCTV-8 and Tencent Video, which aroused the enthusiastic attention of the audience for a while.
This series is adapted from the greasy novel of the same name, directed by the talented screenwriter Wang Ti, directed by Sun Hao, starring Zhang Ruoyun, Li Qin and other powerful actors, and Chen Daoming special starring, the lineup can be described as luxurious.
As soon as the series was broadcast, it received a lot of attention. CCTV-8 real-time live broadcast attention peak broke 2, and Tencent Video exceeded 30,000 popularity in only 57 minutes after it was broadcast, becoming the first drama in history to enter the "hot club" on the day of the broadcast. The number of pre-booked viewers exceeded 18 million, and topics related to the series quickly topped the hot search on Weibo and became the focus of heated discussions among netizens.
Judging from the audience's feedback, the plot of "Celebrating More Than Years 2" is fascinating, and the light comedy style and character creation are highly praised. Zhang Ruoyun and other leading actors relied on their superb acting skills to create vivid characters, making the audience feel as if they were in a world full of scheming and wisdom.
Some viewers also expressed dissatisfaction with the advertising placement in the play, believing that too many advertisements affected the viewing experience. In addition, there were also one-star negative reviews on Douban, pointing out problems such as "serious water injection" and "too many rotten stalks". However, these negative comments did not affect the popularity of "Celebrating More Than Years 2", but made more people pay attention to this series.
In addition to the popularity of the series itself, "Celebrating More Than Years 2" also brought a rich commercial effect. There are more than 400 enterprises nationwide named after "Celebrating More Than Years", involving many industries such as catering, clothing, and home furnishing.
These companies have taken advantage of the popularity of "Celebrating More Than Years 2" to carry out brand marketing and have achieved good results. At the same time, the trademark "Qing Yu Nian" has also been applied for registration by many parties, covering all 45 international classifications, showing its high commercial value.
Driven by the popularity of "Celebrating More Than Years 2", co-branded products related to the series are also selling well. Zhang Ruoyun's endorsement of more than one year of IP co-branded products, such as Mengniu Chunzhen, Deyou baby wipes, etc., are highly sought after by consumers. These co-branded products are not only beautifully designed, but also of high quality, which is loved by consumers. This also further proves the status and value of "Celebrating More Than Years 2" in the hearts of consumers.
China Literature, as the copyright owner of the original work of "Celebrating More Than Years", has also further enhanced its IP value through the popularity of the series. China Literature Group has always been committed to the incubation and operation of IP, and has transformed high-quality IP into more diversified product forms through diversified development methods.
The successful broadcast of "Celebrating More Than Years" not only made China Literature Group a lot of money, but also laid a solid foundation for its future IP development.
According to the 2023 annual report released by China Literature, the company achieved revenue of 7.01 billion yuan and net profit of 800 million yuan, a year-on-year increase of 32.3%. Looking forward to 2024, China Literature Group has positioned this year as a big year for IP.
In addition to "Celebrating More Than Years 2", works such as "Da Feng Beat the Guard" and "The Story of Rose" will also be broadcast one after another. The broadcast of these works will further enrich the IP matrix of China Literature Group and enhance the company's brand influence and market competitiveness.
It is worth mentioning that Rastar Entertainment also took a fancy to the huge potential of "Celebrating More Than Years". The company plans to launch the "Celebrating More Than Years" game product in 2024 to further expand the diversified development of IP. This will provide fans of Celebrating More Than Years with a new interactive experience that will allow them to continue to experience the world of intrigue and wisdom in the game.
As an entertainment blogger, I deeply feel that the successful broadcast of "Celebrating More Than Years 2" not only brought a wonderful audio-visual feast to the audience, but also injected new vitality into the entire entertainment industry. I believe that in the future, we will see more excellent film and television works and IP products born, bringing us more surprises and touches. Let's look forward to this new era of entertainment full of opportunities and challenges.