Jia Yueting, who was once born out of nowhere and was controversial in the car circle, finally ushered in a new turning point after experiencing ups and downs. In 4 consecutive days, the stock price soared by 3463. After a staggering 71% increase, his car-making company Faraday Future (FF) now has a market value of $70.41 million, completely free from the danger of delisting. The project, which was once questioned by the outside world as "never going to build a car", is now finally expected to realize its original dream.
Investments are risky, and opportunities are only temporary. In the past four days, the capital market has been boiling for a while. An army of retail investors poured into Faraday Future, buying stocks like crazy. In just a few days, Faraday Future's trading volume was as high as 14. 700 million US dollars, which shows the fanatical pursuit of Jia Yueting by retail investors. In their eyes, Jia Yueting is pregnant with unlimited business opportunities for new energy vehicles, and missing the moment may be a "lifetime regret".
The capriciousness of the world can shine today if someone who was questioned yesterday can shine today. Who would have thought that Faraday Future, which was ruthlessly abandoned by the market and on the verge of delisting, could suddenly turn things around in just a few days? But all this happened reasonably.
Looking back on this process, it is not difficult to find that Jia Yueting has worked hard. When he saw that the company was about to be forced to delist, he resolutely stood up and actively interacted with the market to arouse investors' attention. His offer to return to the position of co-CEO of the company triggered initial fluctuations in the stock price. Then he spoke again, announcing that he would devote himself to the commercialization of personal IP, and obtained cooperation invitations from Chinese companies, and the stock price rose in response.
This series of marketing operations has successfully reinvigorated investor confidence. Investors have finally realized that Jia Yueting, who is expected to return to the reins of the company, may be the best candidate for Faraday's comeback in the future. As the founder, he is most familiar with the company and has the determination and ability to pull it out of the quagmire.
Thinking about it, the reason why Jia Yueting was able to set off a bloody storm in the field of Chinese car manufacturing with his own strength was precisely because of his extraordinary marketing talent. He was well versed in product packaging and media operations, and successfully attracted a large number of investors at the height of the tech bubble that year. Although later suffered setbacks and was questioned, it is undeniable that marketing is what Jia Yueting is best at.
Now back at the helm of FF, he has quickly regained his former marketing roots. Within a few days, Faraday Future, which had been dormant for a long time, returned to the focus of the capital market. What's even more commendable is that this time he successfully rallied the support of a large number of retail investors. Compared with institutional investors, retail investors have higher expectations for new energy vehicles and are more likely to be attracted by Jia Yueting's "romance". With their crazy pursuit, coupled with the fact that the board of directors may appoint Jia Yueting as CEO in the future, Faraday Future is one step closer to its dream.
The only way to do this is to start from the beginning. Although Jia Yueting has been questioned and has been in debt, he has never given up. Today's re-take-off can be said to be the reward of his persistent pursuit of dreams. But that's just the beginning, and more difficult challenges are yet to come.
Funding has always been the biggest bottleneck for Faraday's future development. Although the soaring stock price has brought a wave of funds, to truly solve the fundamental problem, Jia Yueting still needs to continue to obtain large amounts of financing through marketing. Until then, he will undoubtedly continue to play the personal IP marketing card, cooperate with more enterprises, and strive to attract investment.
Even if the funding problem is solved, the development of production models and the construction of factories will be a protracted battle. Looking back at the competition among domestic new energy vehicle companies, Jia Yueting is facing more and more fierce competition. As a latecomer, Faraday Future will undoubtedly be caught in a difficult catch-up.
More critically, the Chinese market is fiercely competitive, and Jia Yueting needs to find a foothold in it. In order to gain consumer recognition, in addition to providing an excellent product experience, it is also necessary to establish a clear market positioning and take root in local local marketing. In the face of such challenges, whether Jia Yueting can ultimately succeed depends on his future performance.
Nevertheless, overall, Jia Yueting has rekindled the dawn of China's new energy vehicle market. Just as his arrival brought a great impact to this field back then, his re-take-off will also inject more vitality into the market.
In the past few years, China's new energy vehicle market has been turbulent and full of gunsmoke. There were once many new car-making forces that flourished, but they were gradually eliminated by the ruthless rules of survival. But at the same time, from Ideal to Xiaopeng, Weilai and other leading car companies began to dominate and really achieved results in the market. And now Jia Yueting's FF is also gaining momentum, and it is not ruled out that it will impact the existing pattern in the future.
In the face of increasingly fierce competition, this is undoubtedly a big positive for ordinary consumers. Competing with multiple companies on the same stage will only stimulate more attractive high-quality products. Regardless of who wins in the end, it will bring more and better models to consumers.
The car market is full of horses, just waiting for the horse rider to do what he wants. From the capital market to the terminal consumer market, Jia Yueting's re-appearance will be a new force that cannot be underestimated. Moreover, it will not only bring new competition to the new energy vehicle market, but also may extend to other related fields through the automobile industry, bringing more surprises to consumers.