Xinhuanet, Shanghai, May 15 (Reporter Du Kang Yang Youzong) Aromatherapy brands inspired by traditional Chinese culture, two-armed robots that can play Rubik's Cube, and self-developed new energy vehicles in the whole field...... At the 2024 China Brand Day event, the China Brand Expo, you can see many "new faces". These "new brands" have grown rapidly, some have become leaders in their fields, and some have been exported overseas, showing the world the power of Chinese brands to "grow upward".
From "Made in China" to "Created in China". Cultivating and growing "new brands" is inseparable from the support of scientific and technological forces.
At the booth of Jieka Robot, the reporter saw a dual-armed robot playing the Rubik's Cube flexibly, demonstrating its dual-arm collaboration and machine vision technology. Founded less than 10 years ago, the products of this Chinese robot company have been mass-applied in many countries around the world such as Europe, North America, Japan, South Korea, Southeast Asia, etc., and have established in-depth cooperative relations with Toyota, Schneider, Flextronics, CRRC and other internationally renowned enterprises.
(The 2024 China Brand Day event China Brand Expo was held in Shanghai, the picture shows the two-armed robot in the festival card exhibition area, courtesy of the interviewee)
Chang Li, vice president of Jieka Robot, introduced that with the continuous improvement of China's intelligent manufacturing level to high-end development, the degree of autonomy of China's robot industry chain has been continuously improved, and the technology of key core components such as reducer and servo motor has also made breakthroughs to varying degrees. In addition, China's abundant application scenarios also promote enterprises to continuously update technical solutions and iteratively improve their technical level.
"The brand recognition of the card-saving robot in overseas markets is constantly improving. From 2020 to 2022, the scale of our overseas business has doubled. Chang Li introduced, "The domestic robot independent brand has attracted much attention from the global market due to its mature technical level and reliable service capabilities, and the brand's international influence and market business have gradually risen." ”
When it comes to exports, we can't fail to mention new energy vehicles. New energy vehicles, as the "new three" exported by the mainland, have attracted global attention. In 2023, China's automobile production and sales will reach 30 million units for the first time, making it the world's largest auto exporter. Among them, the production and sales of new energy vehicles accounted for more than 60% of the world, ranking first in the world for nine consecutive years.
On this year's brand day, the person in charge of the booth of Leapmotor, a "new force in car manufacturing" established at the end of 2015, told reporters that Leapmotor will take 2024 as its "first year" to go to sea, and it is reported that it will complete the EU certification in the third quarter of this year, and will be exported simultaneously in Europe, South America, the Middle East and Africa, and the Asia-Pacific region. According to the latest sales list of new brands in the Chinese market, since the beginning of this year, Leap has ranked high in sales.
(The 2024 China Brand Day event China Brand Expo was held in Shanghai, the picture shows the exhibition area of Leapmotor, courtesy of the interviewee)
Not long ago, Leapmotor reached a strategic cooperation with the international automotive giant Stellantis Group. Zhou Ying, general manager of the channel marketing department of Leapmotor, said that this cooperation is a case of "reverse joint venture" of China's new energy vehicle enterprises, "Chinese brands are no longer just recipients of technology or market, but participate in international cooperation as exporters, which is an affirmation of the technological innovation and brand value of China's new energy vehicle companies." ”
Then turn your perspective to the consumer space. At the Oriental Beauty Valley booth, the reporter saw a group of aromatherapy exhibits with oriental characteristics. The four bottles of aromatherapy are named after the four seasons - "Spring Magnolia Falling Dew", "Summer Peony Fireworks", "Autumn Night Moon" and "Winter Camellia Wrapped in Snow".
This group of aromatherapy belongs to a domestic brand "Solar Box" founded in 2017. Sun Xueting, the founder of the brand, introduced the brand idea like this. "Taking 'Spring' as an example, we refer to the azure glazed paper mallet bottle in the collection of the National Palace Museum in Taipei to make the bottle body, and the incense diffuser is a white magnolia flower made of grass with intangible cultural heritage skills. Whether it is azure or white magnolia, it is exclusive to spring. Not only the four seasons, but also the traditional Chinese 24 solar terms, the brand of solar term box looks for inspiration from traditional Chinese culture, and the product matrix designed by many young people has been recognized by many young people. ”
(The 2024 China Brand Day event China Brand Expo was held in Shanghai, the picture shows the exhibition area of the solar term box, courtesy of the interviewee)
"Today's Gen Z crowd is very recognizant of China's excellent traditional culture. The national tide and style have become fashionable elements. Moreover, today's national tide is no longer just a visual design presentation, but a richer and more three-dimensional, which also gives a steady stream of vitality to China's new consumer brands. Sun Xueting said.
China's local makeup brand "Tangerine" was also founded in 2017. Based on the skin color of Chinese women, "Tangerine" innovatively proposes 18 classifications, and summarizes the color trends and color matching rules that are more suitable for Chinese women. Because it is more in line with the product positioning of Asian women, Tangerine has entered the Southeast Asian e-commerce Shopee platform since January 2021, and has been going overseas for 3 years, successfully entering the market of more than 20 countries such as Indonesia, Thailand, Malaysia, Japan, and the United States.
Innovative, green, national trend...... Chinese brands are relying on a new support force to raise the sails to go to sea.