In 2024, China's auto market will continue the fierce competition in 2023. Relying on the diversified sales policy of benefiting users, the integration advantages of channel focus, and the core of highly competitive product value, from January to April this year, Changan Mazda's terminal retail sales achieved a year-on-year growth of 75.6%, sweeping away the sluggish trend of the Japanese joint venture camp, and the sales growth led the April auto market.
Real money benefits users, and the price adjustment is in place in one step
In response to the national policy of "trade-in" and the demands of users in the Chinese market, Changan Mazda has formulated a diversified car purchase policy, allowing users to enjoy a high-quality car ownership life in advance with the best car purchase plan. On the basis of the price of the next-generation MAZDA3 Ankesaila starting at 89,900 yuan, the price of the Mazda CX-5 starting at 125,800 yuan, and the price of the Mazda CX-50 line 2.0L model starting at 149,800 yuan, Changan Mazda has once again optimized the "1 billion huge discount carnival purchase" package of car purchase benefits: from now until May 31, the comprehensive discount of all models can reach up to 23,000 yuan, and the official live broadcast room can participate in the lottery of up to 30,000 yuan of car purchase coupons, and the purchase of designated models will be worth 5, 5 years and 10 maintenance packages worth 000 yuan, commercial insurance and compulsory traffic insurance worth 5,000 yuan, and purchase tax subsidy of 10,000 yuan; For replacement users, the purchase of designated models can enjoy a national replacement subsidy of 7,000 yuan, and at the same time, they can enjoy a replacement subsidy of up to 10,000 yuan; Medical workers can enjoy a special subsidy of up to 4,000 yuan at the same time for car purchases; For installment car buyers, designated models can enjoy a financial subsidy of 5,000 yuan. The strong benefits of car purchase have promoted the increase in the retail sales of Changan Mazda's terminals.
The core of deep car-making heritage, handling, quality, and safety are really top-notch
In the current fierce price war environment, Changan Mazda still maintains a top-notch level in terms of handling, safety, and quality by virtue of its profound car-making heritage, and its unique value core has also brought excellent market competitiveness. In the field of control, Mazda's unique "human-horse-in-one" driving pleasure is deeply rooted in the hearts of the people, and the blessing of driving control technologies such as "i-DM human-horse integrated driving evaluation system" and "GVC PLUS acceleration vector control system upgrade" has made Changan Mazda's driving pleasure to a higher level. In terms of safety, in 2024, Mazda's five models (including the next-generation MAZDA3 Ankesaila, Mazda CX-50 Xingye, and Mazda CX-30) have won the honor of "Top Safety Choice" from the top safety evaluation agency IIHS, becoming the brand with the most top safety choice models among 71 models in the same batch; In terms of quality, the next-generation MAZDA3 Ankesaila was selected as one of the "10 Top Picks of 2024: Best Cars of the Yea" in the "2024 Auto Brand Comprehensive Ranking" and "Top 10 Best Cars of 2024" list published by Consumer Reports, the most influential company, providing an authoritative endorsement of Mazda's model quality. Changan Mazda's sales proved that even in the era of electrification, consumers still value safety, quality, driving pleasure and other car purchase standards.
Focus on channel integration and efficient network to help sales growth
In addition to the policy of real money to benefit consumers and highly competitive product quality, more importantly, compared with other joint venture car companies, Changan Mazda has completed the integration and focus in the field of sales channels and established a high-performance dealer network that other joint venture brands do not have, which is becoming more and more obvious in the new joint venture era. In 2021, Changan Mazda began to integrate the Mazda brand distribution network in China. For Mazda, which has a strong brand scale, channel integration is an inevitable and correct choice for Changan Mazda. In the past two years, whether it is the industry, users, or fans, the brand awareness of Mazda has gradually become clear and consistent, and Mazda has only had Changan Mazda as a base camp in the Chinese market. The unified sales policy, service standards, and after-sales standards have made Mazda's 3.95 million users feel a sense of brand belonging. Under the current white-hot price war, Changan Mazda has put an end to the "internal friction" of the same brand and model, and the brand visual label of "young, fashionable and stylish" has been accepted and loved by more users, which has also maximized Changan Mazda's product advantages in manufacturing technology and quality control system.
In the face of the rapid development of the electrification era, Changan Mazda will continue to integrate the global superior resources of Changan Automobile and Mazda Automobile, and rely on the strength of Changan Mazda's strong R&D and manufacturing system to bring users a smarter, more efficient and more environmentally friendly new experience of intelligent electric travel.