The 2024 Hengjie "There is always beauty here" new product launch conference was successfully held, and big names gathered to participate in the grand event and go on an immersive cross-border time and space journey.
On May 13th, Hengjie's "There is always beauty here" new product launch conference was held in Shanghai Yu Garden, the first of the five classical gardens in Shanghai. Hengjie and China National Geographic jointly presented the "There is always beauty here" photo exhibition was also held at the same time as Shanghai Yu Garden from May 11 to 13.
Ms. Song Jia, the brand spokesperson of Hengjie, Mr. Cai Shi, the cooperative photographer of China National Geographic, and Mr. Liang Jinghua, a well-known designer, all appeared at the press conference, and many heavyweight guests such as industry leaders, authoritative mainstream media, Tmall representatives, dealer representatives and the management of Hengjie Group gathered together to witness this brilliant moment.
The press conference was broadcast live on Douyin, Sina Weibo, Yibo, Channels and other platforms, and received 14.69 million live views.
Chapter 1 Encounters and a Beautiful Journey
From beautiful spaces to public spaces to living spaces, consumers' demand for a beautiful experience in every space is escalating.
At the press conference, Ms. Ruan Weihua, Senior Vice President of Marketing of Hengjie Group, and Ms. Sun Ying, Vice President of China National Geographic Magazine, talked about the cooperation together. The cooperation between Hengjie and China National Geographic is based on the common pursuit of a better space. Hengjie guards the quality experience of each bathroom space with technology, dedication and professionalism, guarding not only at home, but also to the distance, accompanying consumers on every journey.
During the cooperation period, Hengjie also joined hands with China National Geographic to launch the "There is always beauty here" cooperation topic activity on Douyin and Weibo, which was praised by countless netizens! Mr. Ruan also shared the freshly baked good news at the event - the topic of cooperation has received 590 million views on the Douyin platform so far; rushed to the natural hot search on Weibo, and received 210 million topic views. This cooperation also successfully landed on Tmall and opened the first super brand day activity of domestic brands in the bathroom industry.
Chapter 2 Exploration and Beautiful Journey
Song Jia, the recommendation officer of Hengjie Damei Space, and Cai Shi, the discovery officer of Damei Space, led the audience to a beautiful journey.
In the morning, I watched the morning light on Dongji Island, strolled through the streets and alleys of the ancient capital of Luoyang at noon, and let go under the starry sky of the rain collapse at night, starting an immersive journey of beautiful space exploration.
Whether we are in a beautiful space, a public space or a living space, we are looking forward to a better experience. At the press conference, in order to meet the diverse and personalized needs of contemporary consumers, Hengjie made a stunning appearance with three full-bathroom space solutions: high-quality flowers, elegant and comfortable feather maple, and intelligent and clean starry sky.
Ya · Floral Bathroom Space Solution Greet the new day in a flowery space that blends classical and modern design, integrating beauty and storage. Equipped with powerful beauty functions, it provides a beauty mirror with three functions, and can also be blessed by professional makeup lighting at home; Super storage capacity, scientific partition beauty storage; The toilet area is equipped with Hengjie N8S ultra-thin wall-hung smart toilet, which has a fashionable appearance and saves space, meeting the needs of quality and beauty. The humanized design provides consumers with a high-quality bathroom experience that combines comfort and practicality.
Yue · Yufeng full bathroom space solution Enjoy comfort and relaxation in the Yufeng space full of details and quality of life, the design of dry and wet separation, both aesthetics and comfort, and the use of multi-person families is more relaxed. The shower area is equipped with Hengjie T7 piano keys to stop the shower, the piano is designed with independent keys, the operation is simple and clear at a glance, and the water temperature is accurately displayed, without repeated adjustment, so you can enjoy comfort and calmness here.
Hengjie · The starry sky full bathroom space solution brings the beautiful scenery of mountains and rivers to the bathroom space, providing a hygienic and intelligent quality bathroom experience for the journey. The R10 smart toilet with the appearance design of the starry sky is equipped with the industry's first double 0 pressure technology platform, on the one hand, the flushing sound is smaller, and on the other hand, it can be connected to the external water source, and you can choose water purification or other medicinal lotions, so that the cleaning is cleaner and more secure; Equipped with dual-control cold water pre-discharge, T11 Zhizhen series shower, Bluetooth remote intelligent control of pre-discharge cold water, with intelligent temperature digital display, fast response and accurate temperature display, adding endless comfort and beauty to the journey.
Chapter 3 Return to a Beautiful Space
As a representative brand of domestic sanitary ware, Hengjie not only focuses on technological innovation to meet the actual needs of consumers for product functions, but also has a deeper insight into consumers' own needs and aesthetics, taking into account the comprehensive requirements of function and appearance, and is committed to creating a bathroom space that is both practical and beautiful.
At the scene, Mr. Lu Jia, senior product director of Hengjie, released Hengjie's "quality life" full-bathroom space solution! The Quanwei Space Solution breaks the traditional practice of meeting a single demand or several needs by a single product, and creates a multi-product matrix to meet multiple needs of the solution cluster.
The program is based on a full understanding of the actual needs of the Chinese people's all-bathroom space, and brings more possibilities to consumers with professional design, services and products. Hengjie has provided support for the implementation of the program with strong intelligent manufacturing and supply chain guarantee.
As Hengjie has always believed, the real suitable for the Chinese people's all-bathroom space solution must be the three-dimensional integration of design, products and services. Good products are definitely the cornerstone of building a full bathroom space solution, and at the press conference, a number of new products of Hengjie were launched simultaneously. "Double 0 pressure, 3D washing, full scene, healthier", the breakthrough R10 smart toilet with external water source, the N8S ultra-thin wall-hung smart toilet with a breakthrough built-in water tank, and the T11 Zhizhen series shower with dual-control cold water pre-discharge function and other smart new products were unveiled to meet the more diverse needs of consumers.
In addition to space design and products, the importance of service cannot be ignored by the complete solution, starting from the delivery of space, providing intimate, worry-free and reassuring services is an important support for the "quality life" full-bathroom space solution. Hengjie's first flash installation service and other 11 service IPs have created a faster response speed and better quality experience. More than 3,000 service networks and more than 10,000 service engineers have strengthened service capacity building. The newly upgraded "one-stop full-bathroom renewal" flash 3.0 service, 24-hour remote worry relief service and 1350 service system continue to wait, and are committed to bringing consumers a smarter, more convenient and cleaner quality bathroom experience.
Relying on Hengjie's "quality life" full-bathroom space solution, the joint bathroom space of Hengjie and the well-known designer Liang Jinghua was also unveiled at the scene. Combined with contemporary living aesthetics, through every product, every detail to capture and interpret the true meaning of "quality", at the press conference, Mr. Liang Jinghua shared the design inspiration of Hengjie and China National Geographic cross-border cooperation of the full dark bathroom solution. With the theme of exploring beauty and purity, the space takes "environment", "quietness" and "purity" as the core keywords, and realizes the beauty brought by Hengjie bathroom space in nature, spirit and experience through the creation of space.
Chapter 4 New Enlightenment and Beautiful Prospects
Behind the strong recovery of the tourism market is the rising demand for quality of life. The theme forum of "New Trends of Home Furnishing and Beautiful Life in 2024" focused on how to better resonate with consumers in the new era.
Sun Ying, Vice President of China National Geographic Magazine, Liang Jinghua, a well-known designer, Lu Shen, General Manager of Home Life Marketing and User Operation of Taotian Group, Hu Yanan, Secretary-General of the Housing Industry Branch of China Building Decoration Association, and Ruan Weihua, Senior Marketing Vice President of Hengjie Group, and other celebrities brainstormed to discuss the new trends of consumers' pursuit of higher quality behind the new tourism boom, the pursuit of better space experience, and how brands, products, designs, and services can advance with the era of quality consumption.
In the face of the changes in the concepts and needs of modern consumers, Secretary-General Hu said that under the influence of the concept of the rise of national self-confidence, new domestic brands such as Hengjie are becoming more and more popular among consumers. As a leading brand of new domestic home furnishing products, Hengjie actively innovates, builds diversified consumption scenarios, and meets the personalized and diversified needs of consumers with excellent quality and intelligent technology strength.
At the event, Hengjie and Tmall simultaneously released the "2024 White Paper on a Better Life at Home", Ms. Lu Shen accurately interpreted the trend of the home improvement and bathroom industry in response to the pain points of consumers in today's era, and expressed her expectation of continuous cooperation with Hengjie, which is constantly innovating and developing to meet the needs of the new generation.
Mr. Ruan said that Hengjie's "quality life" full-bathroom space solution is based on the insight into consumers' new life experience and quality pursuit. Under the background of the "trade-in" policy and market trend, Hengjie is driven by intelligence, continues to launch a number of intelligent benchmark products, in-depth layout in many sectors such as old reform, and is the first to launch "one-stop Quanwei renewal" flash service and other measures to meet the needs of the new generation of consumers. At the same time, Hengjie adheres to the brand mission of "focusing on quality, continuous innovation, and advocating environmental protection" by virtue of technology accumulation and innovation leadership in all categories, and is committed to creating a better quality of life for consumers with unchanged high-quality products and services, and guarding the beauty of every space with technology, focus and professionalism.
We never stop in the pursuit of a better space. Starting from home, Hengjie creates a variety of space solutions to spread the beautiful experience of comfort, convenience and health to every space in China.
Hengjie firmly believes that space and life are an endless exploration of the beauty of China, and there is always beauty in it. Hengjie, choose quality, is to choose life.