In the dimly lit room, fragments of various objects were scattered on the floor. A girl walks through the mess, slowly picks up a broken guitar, and sits on a platform.
She then looked at the sheet music on her Samsung Galaxy Tab S9 and slowly played and hummed a ditty.
Samsung released a 43-second ad on the X platform this week, responding to Apple's uncomfortable ad in the same scenario.
To promote the iPad Pro's ultra-high performance and slim body, Apple launched an ad called "Crush" at last week's event.
The ad revolves around a giant hydraulic press that crushes the piano, record player, game console, emoji figurines, and other items into the new iPad Pro.
Apple's ad has sparked great controversy, and many artists have criticized it. British actor Hugh Grant called the video "a disruption to the human experience".
Tor Myhren, Apple's vice president of marketing communications, issued a statement apologizing and retracting the ad.
In a statement, Myhren said:
Our goal is to always praise users for the many ways they can express themselves and bring their ideas to life through iPad. We didn't hit the mark in this video, and we're sorry.
In the face of Apple's unbearable, the old rival Samsung of course has to send a "congratulatory gift".
这次三星 Galaxy Tab S9 的广告名为「Uncrush」，是由创意公司 BBH USA 制作的。 三星在和「Crush」广告十分相似的场景中，写出了和「Crush」广告表达内容完全相反的标语：「Creativity cannot be crushed」（创意是无法被压垮的）。
In order to deal with Apple's "old enemy", Samsung has launched a lot of advertisements. Among them, the series of advertisements for the Galaxy S series with the theme of "The Next Big Thing" is the most famous.
Back when the iPhone 5 was released, Samsung ran an ad that mocked Apple fans queuing up all night to buy an iPhone. In the advertisement, a young man holding a Samsung mobile phone also stands in the queue and constantly boasts about the superior performance of Samsung mobile phones.
It wasn't until the end of the video that I realized that he was taking a place for his parents, and the subtext was "The iPhone is not cool anymore, and it is Samsung that really attracts young people."
The 90-second ad was also named the best tech ad of 2012 by Visible Measures, with 71 million views.
After the iPhone X came out, many people were ridiculing Apple's "notch". Among the many mockers of bangs design, Samsung is undoubtedly the most outstanding one. Samsung teased the iPhone X with a single advertisement, three faces, and the bangs were a bad design.
Of course, in addition to the phone, this ad for the Galaxy Tab S9 is not the first time Samsung has mocked Apple's tablet.
Apple once launched a classic TV commercial that contrasted the thinness of the iPad Air with a pencil. Samsung then launched an ad that "hidden" the Galaxy Tab Pro behind the iPad Air, and the camera unveiled the secret behind the pencil step by step, conveying that "you are thinner than a pencil, I am thinner than you".
However, under the imitation and impact again and again, many netizens no longer buy Samsung's advertising.
At the end of the Galaxy Tab S9 ad, Samsung advertised the new tablet "with Galaxy AI", which some people thought had nothing to do with the entire ad content, creating a feeling of "not knowing what to do".
Others thought Samsung's ad was "very uncreative". Under the "Uncrush" ad, many netizens commented: "This is a cheap attack on Apple, and it lacks creativity." "Samsung is always copying and pasting, not creative." "Samsung's inspiration comes from Apple's creativity." Etcetera.
Regarding past advertisements mocking Samsung's iPad Air, Li Nan, former senior vice president of Meizu and founder of Numeow Technology, also commented: "The height of creativity has been different."
Although these advertisements often cause controversy, it has to be admitted that the ads of Samsung's "black" opponents can at least make everyone laugh.
Even Apple has admired Samsung: it has been reported that Phil Schiller, Apple's senior vice president of global marketing, was attracted by a series of youthful ads from Samsung, and even suggested to Tim Cook to change Apple's advertising agency.
A little more of these ads can also add a lot of fun to our lives. While waiting for Apple's new products, you might as well look forward to Samsung's next "black" opponent's advertisement.
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Love Faner|Original link· Sina Weibo