Go to the fields to pick, taste the special food of the farm, and experience outdoor camping...... During this year's "May Day" holiday, rural tourism has become the first choice for many tourists.
The mainland is rich in natural and cultural resources, and the rural tourism industry has great potential for development. How to promote the organic combination of local resources, excellent traditional culture and modern tourism demand? Useful explorations have been carried out in various places.
Xizhu Village, Lincheng County, Hebei Province
The taste of agriculture attracts tourists from all over the world
Taihang people's house, square courtyard, earthen stove fragrance. Next to the pond, fishing, duck feeding, barbecue, tourists laugh and laugh.
During the "May Day" holiday, Yuexia Farmhouse, located in Xizhu Village, Lincheng County, Xingtai City, Hebei Province, ushered in batches of guests. "Experience farm work, eat farm meals, feel the idyllic scenery, adults and children have fun, and feel comfortable." Wang Guoguo, a tourist from Shijiazhuang, said.
"This year's 'May Day' received twice as many tourists as last year." Liu Xiaoxiong, the person in charge of Yuexia Farmhouse, was busy, cleaning the yard, washing and preparing vegetables, arranging rooms...... "Our village is located in the center of Qishan Lake Scenic Area, and there are scenic spots such as Baiyun Cave and Tiantai Mountain in Kongshan Mountain nearby, and the traffic is very convenient, and tourists who visit the scenic spot are willing to come to the village." ”
After graduating from Hebei Institute of Physical Education, Liu Xiaoxiong, who was born in the 90s, returned to his hometown to open a farmhouse. He said: "We have competitive fishing, fruit picking, and fishermen's homestays here, where we can eat, play and live, and many 'first-time customers' have become repeat customers." ”
What's the farm stay like? "The key is that the 'farming' flavor is strong." Liu Xiaoxiong talked about the business experience, "We have worked the local vegetables of the farm, the vegetables and fruits are grown by ourselves, and the chickens, ducks, geese and fish are raised by ourselves, which are organic and healthy." Tourists can pick whatever they want to eat, do it themselves, and the food will be more fragrant. "Yuexia Farmhouse has launched more than a dozen farmhouse dishes, all of which are home-cooked dishes in the village, coarse grains are finely made, with good color and flavor, and are very popular. Liu Xiaoxiong carefully arranged the farmhouse, developed entertainment projects, and filmed videos for promotion, and in a few years, the farmhouse became well-known, earning two or three hundred thousand yuan a year.
"People in the city buy it, and they have to be full of farming." Liu Xiaoxiong said that there are strawberry orchards and mulberry orchards in the courtyard, and tourists can carry baskets and taste them while picking. Competitive fishing poolside, fishing enthusiasts cast rods to see who catches the big fish. The accommodation can experience the "fisherman's style", at night with the sound of water waves, listening to the insects, that is called a comfortable and comfortable. Not long ago, Liu Xiaoxiong released a short video of fishing, which was liked by more than 3,000 people, "How to go to the farmhouse" and "How to charge for fishing", and many netizens left messages for consultation.
Today, there are more than 30 farmhouses like Liu Xiaoxiong in Xizhu Village, with an average annual income of more than 100,000 yuan, and rural tourism has become a new way for villagers to increase their income. In recent years, the village has continuously improved the infrastructure such as the water circuit network, improved the living environment, and increased the reception capacity, attracting more and more tourists.
"Next, we must continue to do enough of the characteristics of 'agriculture', explore the establishment of village collective cooperatives, integrate resources, do fine and excellent rural scenic spots, build health care bases, transform good mountains and rivers into industrial advantages, and let our village integrate into the county's tourism routes." He Yun, a cadre of Bao Village, Xizhu Village, looked forward.
At present, Lincheng County has developed more than 230 farmhouses and fishing resorts, forming a global tourism pattern integrating landscape tours, ancient village cultural tours, modern agricultural tours, and rural experience tours. Liu Zhenhua, director of the Lincheng County Culture, Radio, Television, Sports and Tourism Bureau, introduced that the county will continue to rely on key scenic spots to create beautiful villages, devote itself to the integration of agriculture and tourism, closely combine "native products" with rural tourism, and strengthen the brands of Luling thin-skinned walnut, Xizhu Zhongshou peach, Tonghua tea, etc., and strive to create a number of leisure and sightseeing, fruit and vegetable picking, tea picking and tea tasting, selenium-rich health and other tourism routes, so as to realize "spring flower appreciation, summer summer retreat, autumn picking, and winter viewing", so that agricultural affairs become fun, and agricultural fun becomes fun. Rural tourism should be truly developed into a wealthy industry for farmers.
Zhong'anqiao Village, Wujiang District, Suzhou City, Jiangsu Province
Diverse business formats stimulate the vitality of the countryside
Rice field coffee, water kayaking, forest train, big lawn camping, tea making around the stove in the characteristic homestay...... "not only close to nature, but also experience a variety of trendy play, these days are too worth living." This "May Day", Lan Tao from Nanjing, Jiangsu Province, and his friends came to Zhong'anqiao Village, Zhenze Town, Wujiang District, Suzhou City to play, and the return trip was still unfinished. ”
Changyang in the north, Zhou Shengdang in the south, Zhong'anqiao Village lives by the water. "As a typical water town in the south of the Yangtze River, we skillfully integrate modern elements with pastoral scenery, and build an overall landscape element such as 'fields, water, roads, forests, and villages' to form a pastoral complex with complex functions such as experience, sightseeing, research, and tourism." Zhou Qibin, chairman of Suzhou Zhong'an Cultural Tourism Industry Development Professional Cooperative, introduced that in the design of the project, special attention is paid to providing tourists with convenient services and fresh and interesting experiences.
At the Zhong'anqiao Village Fun Wave Water Club, tourists experience various water sports such as paddle boards, kayaks, canoes, surf boats, and dragon boats under the guidance of professional instructors. "We have more than 500 acres of wetland water surface resources, and there are historical allusions to 'Zhou Yu's training', which makes the project very distinctive and recognizable." Zhou Qibin said that less than half a year after the club opened, it has become a well-known outdoor check-in place.
New business formats bring new business opportunities to rural areas. In April this year, a unique rape field concert was held in front of the Changyang Music B&B in the village. "Listening to the melody in the field, it's so feeling! Many music 'audiophiles' are looking forward to doing it next year. Wang Kaihui, the person in charge of the homestay, couldn't hide his excitement. On the day of the concert, the village also held a coffee market, handicrafts and other activities, attracting many citizens to visit the market for consumption.
Camping culture is in the ascendant, and not long ago, a new car camp was opened in Zhong'anqiao Village. "The wetland area in this area has a beautiful ecology and wide green space, which is very suitable for camping." Zhou Ping, general manager of Zhenze Wetland Cultural Tourism, introduced that before the holiday, the town sorted out a number of new and old formats in the area and released a camping map, and during the "May Day" period, the total turnover of various formats in the wetland area exceeded 3 million yuan.
"The popularity is booming, and the ways to make money are also wider." Tan Xiao, secretary of the general branch of the village party, said that at present, villagers can not only lease idle farmhouses to operating companies, but also work in the demonstration area or open homestays and farmhouses. Last year, Zhong'anqiao Village received about 320,000 tourists, with an income of about 25 million yuan, and attracted more than 50 villagers to work at their doorstep.
In the full moon farmhouse restaurant, before the meal, there are already tourists taking photos and checking in. "The store's signature secret sauce duck has attracted a lot of repeat customers, and some customers will take home special dishes such as fragrant greens and dried bamboo shoots." With her good cooking skills, villager Xu Yuejuan opened a restaurant in the village. This year, her daughter also opened a village café next to the restaurant, and the family's "tourist meal" became more and more fragrant.
Good platform resources to attract young people to return to the village to show their talents. Chen Lei, a graduate of architecture from Tongji University who went out of the village, participated in the renovation design of idle farmhouses; Sun Xiaodong, an ecological and humanities photographer, moved from Shanghai to Xiejialu to record the "Zhenze Story" with his lens; Shen Ting, a college graduate, returned to her hometown to start a business and open a farmhouse restaurant to inherit the taste of her hometown...... Speaking of the changes in the village, Tan Xiao is like a treasure, "More and more villagers and 'new farmers' are innovating and starting businesses here, and the development of the village is full of vitality." ”
Overlooking the Changyang area, a "rice incense path" is threaded into a chain, connecting characteristic pastoral villages such as Kaixian Gong, Xiejia Road, Xiangtong Bay, and Hougang. In recent years, Wujiang District has accelerated the integration and overall development of village cultural and tourism resources, and the "new Jiangnan space" and "new land of fish and rice" have been accelerated in the interweaving and resonance of Jiangnan rhyme, small town flavor and modern style.
"The vigorous development of rural agriculture, culture and tourism has vigorously promoted the construction of livable, workable and beautiful villages." Ma Tianqi, director of the Wujiang District Agriculture and Rural Affairs Bureau, said that he should seize the opportunity of the integrated development of the Yangtze River Delta, build key areas such as Huanchangyang, Huanyuandang and Huancheng Lake with high standards, promote the comprehensive upgrading of the leisure agriculture industry in the region, and solidly promote the comprehensive revitalization of the countryside.
Damao Village, Jiyang District, Sanya City, Hainan Province
Intangible cultural heritage experiences add a cultural flavor
In Damao Village, Jiyang District, Sanya City, Hainan Province, the rural greenways are clean and tidy, the houses are scattered, the old people weave colorful Li brocade under the trees, and the young people dance the bamboo pole dance to welcome tourists from all walks of life. Every holiday, the villagers of Damao Village are extremely busy.
Damao Village is a group of Li villages composed of 17 natural villages, which is not only surrounded by mountains and evergreen all year round, but also inherits the intangible cultural heritage of Li musical instruments, songs and dances, Li pottery, rattan weaving and so on.
"When you come to Damao Village, you can definitely see the mountains, see the water, and remember the nostalgia." Gao Zhengcai, secretary of the village party committee, introduced, "In recent years, with the improvement of the infrastructure conditions in the village and the more beautiful environment, the pastoral complex of the ocean ecological village has landed in the village, driving the opening of cultural experience venues one after another, and the cultural flavor of the village has become stronger and stronger, and more and more tourists have come to experience the Li culture." ”
Villager Dong Hongliang is the captain of the village dance team. He likes to study Li songs and dances, and organizes rehearsals for the villagers every night. "Before 'May Day', we rehearsed a new Li rice planting dance, which was performed for tourists during the holiday, which was very popular. At the same time, we received a lot of bookings from groups asking us to teach bamboo pole dance. Dong Hongliang said that the village is becoming more and more popular, and the dance team is getting busier and busier, "Tourists can not only watch us perform, but also dance with us, and every performance is hot." ”
Damao Township Innovation Center invited intangible cultural heritage inheritors to carry out traditional handicraft training for villagers such as Li Jin, Li pottery, paper-cutting, straw weaving, etc., and tourists can also participate in it, which has become a new highlight of Damao Village Rural Tour. "The common coconut leaf turns into a straw hat in a short time, and some children even make all kinds of small animal shapes." During this year's "May Day" holiday, as a nature lecturer in Damao Village, Bi Jia made use of the natural ecological resources in the village to open natural art courses, so that many children fell in love with Damao Village after experiencing Li straw weaving.
In order to increase the attractiveness of rural tourism, Damao Village has also planned and created special activities such as sports and cultural festivals, swing races, charity runs, and summer public welfare camps, attracting more than 200 domestic and foreign universities and enterprise teams to participate in the co-creation of rural culture. In February this year, more than 60 young students majoring in art and design were stationed in the village for one month to design and build art installations for the village, and continue to cultivate and build a new brand of Damao culture.
Thanks to the fiery practice of rural tours, Damao Village Road has been transformed into a cycling greenway, and a rural tour loop by mountains and rivers has become a check-in place for many outdoor enthusiasts. "The quality of the pavement has been improved, widened and colored, and the cycling greenway has been paved with asphalt, and the road is flat and soft, which is not only suitable for mountain bikes and recreational bicycles, but also for running, walking and other sports." Gao Zhengcai said that the Damao Cycling Greenway passes through dozens of natural villages, activating the tourism resources of beautiful villages and promoting the development of farmhouses, homestays and other industries.
"Cycling, hiking, river tracing, fishing, picking...... Close to nature, the characteristic mountain life reveals a strong rural cultural atmosphere. "Sun Jie, a cycling enthusiast, is a frequent visitor to Damao Village, and he will also bring his children to experience outdoor parent-child activities." The rich parent-child activity classes during the 'May Day' period have long been booked out by parents, and the entertaining and educational courses have allowed the children to understand a lot of agricultural culture. Gao Zhengcai said.
One son falls, full of life. "Playing the card of cultural characteristics, the natural interest of the countryside, nostalgia, simple rural elements and modern agriculture complement each other, and stimulate new momentum for rural tourism." Wu Yujun, director of the Jiyang District Agriculture and Rural Affairs Bureau, said that the Damao Ocean Ecological Village Pastoral Complex Project is based on high-efficiency agriculture with tropical characteristics, adopts the model of "company + cooperative + farmer", plays the card of rural characteristic culture, and promotes the integrated development of local industries from single agricultural planting to "agriculture + tourism" and "agriculture + sports", provides jobs for local villagers, builds an industrial docking platform to promote the sales of agricultural products, and helps villagers find a new way to get rich and increase income. In 2023, the per capita income of Damao Village villagers will increase to 23,500 yuan.