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Recently, an incident related to the live broadcast industry has once again aroused heated public discussions, a female anchor in the live broadcast sales activities of Jietu Auto, actually played vulgar and funny, her words and deeds are very inappropriate, leaving an extremely bad impression on the audience and consumers, and also seriously challenging the bottom line of the market and the public's moral bottom line. What's even more surprising is that in the face of this matter, the response of Jietu Automobile Company was quite slow, and it failed to make an effective response in the first time, and such attitudes and measures were also strongly questioned by the majority of netizens and consumers.
So, as a content creator, how do we feel about such an event? What exactly causes the vulgar behavior of female anchors? How should JTU respond to such an emergency? Next, let's take a deep look at and analyze this incident, and explore the deep issues and implications.
1. Review of events
Recently, an incident related to the live broadcast industry has once again attracted widespread public attention, a female anchor in the live broadcast sales activities of Jietu Automobile, actually played vulgar and funny, her words and deeds were extremely inappropriate, leaving an extremely bad impression on the audience and consumers, and also seriously challenging the bottom line of the market and the public's moral bottom line.
It is understood that at that time, the female anchor frequently showed off her sexiness in the live broadcast, played vulgar and funny, and even directly smeared lipstick on her chest, underwear and other parts, her words and manners were undoubtedly extremely inconsistent with the mainstream social aesthetic concepts, and also brought great visual impact and psychological pressure to the audience, and the staff and other guests present did not effectively stop and remind her, such a scene and atmosphere are undoubtedly extremely embarrassing and inappropriate.
Soon, such live broadcast content was recognized and concerned by the majority of netizens and audiences, and everyone discussed and discussed the matter, and also gave strong condemnation and dissatisfaction to the vulgar behavior of the female anchor, believing that her words and deeds were very inappropriate, which has seriously challenged the bottom line of the market and the moral bottom line of the public, and also left an extremely bad impression on the audience and consumers.
At first, Jietu did not make any response to this matter, until the pressure of public opinion increased, and it hurriedly issued a statement with a brief explanation and apology for the incident, saying that it would seriously deal with the relevant responsible persons, and promised to strengthen internal management and standardize live sales activities.
However, the results of such a treatment have not been recognized and satisfied by the majority of netizens and consumers, and it is generally believed that the response of Jietu Automobile Company is still relatively slow and perfunctory, failing to truly realize the seriousness of the problem, and failing to fundamentally solve the problem, just through a simple apology and commitment, trying to calm down the matter, such a practice is undoubtedly an irresponsibility to consumers and the public, and can not fundamentally maintain the order of the market and the interests of the public.
2. Interpretation of the event
1. The live streaming industry needs to strengthen regulation to ensure that content is healthy and standardized
Through such incidents, it can be seen that there are still certain chaos and hidden dangers in the current live broadcast industry, some anchors do not hesitate to attract attention through vulgarity, violence and other ways in order to pursue high attention and fans, while some platforms and enterprises also condone their behavior, only focusing on traffic and revenue, and ignoring the value and influence of the content itself.
Therefore, such an incident has sounded the alarm for us, and also put forward new challenges and requirements for the entire live broadcast industry, we need to strengthen the supervision and guidance of the live broadcast industry, establish a sound management system and norms, clarify the bottom line and rules of the industry, strictly review and monitor the live broadcast content, and for some illegal and vulgar content, we must be able to punish and rectify it in a timely manner, so as to ensure that the majority of viewers and consumers can see healthy and positive content, and can also benefit and enjoy it.
2. Live content is not only entertainment, but also an important carrier of cultural communication
At the same time, we must also realize that the dissemination and influence of live broadcast content has gone far beyond the scope of entertainment and pastime, it is also an important form of cultural communication, which can directly reach a wide range of audiences, and can also have a profound impact on the public's cognition and values.
Therefore, whether it is the anchor or related enterprises and platforms, when carrying out live broadcast activities, they need to have a certain sense of social responsibility and mission, know how to guide and influence the audience, how to spread positive energy and excellent culture, instead of blindly pursuing traffic and hype, let alone gaining attention through vulgar, violent and other bad content, such short-term behavior is not only unsustainable, but also brings great harm and negative impact to themselves and others.
3. Enterprises should take substantive actions in a timely manner to maintain credibility
The vulgar behavior of the female anchor has seriously affected its image and trust in the minds of consumers, and has also had a great negative impact on its product sales and marketing.
Therefore, in the face of such an emergency, Jietu Automobile Company should pay more attention to and face up to the problem, have the courage and sincerity to assume their own responsibilities, can not evade and shirk, but also can not be swayed by the public opinion of the moment, only by taking substantive actions in a timely manner, actively responding to and dealing with this matter, in order to win the understanding and support of consumers and the public, but also to learn lessons from it, and constantly improve their own management and services, enhance the credibility and competitiveness of the brand.
epilogue
Through such incidents, it can be seen that the standardization and healthy development of the live broadcast industry has a long way to go, which requires the joint efforts and participation of the majority of audiences, anchors, enterprises and regulatory authorities.
Therefore, I hope that through such an event, we can attract enough attention and thinking, so that more people realize that the development of the live broadcast industry is inseparable from norms and self-discipline, and it is also inseparable from everyone's active participation and supervision.