When it comes to Japanese luxury cars, it is estimated that most people's minds are nothing more than well-known names such as Lexus and Infiniti.
However, there is another overlooked player - Acura, although it also has good strength, it is far less well-known than the first two.
Recently, one of Acura's flagship models, the RDX, has fallen into a sales crisis, with monthly sales plummeting, from 6,204 units all the way to 3,616 units.
In the face of such a "darkest moment", people can't help but wonder: why did the flagship model of Acura RDX fall to this step?
To tell the truth, from the perspective of product power alone, RDX can definitely be called a work of conscience.
The body structure is finely worked, the materials are solid, and it is difficult to find the gaps with a magnifying glass.
The power is equipped with a 2.0T high-power engine, matched with a 10AT gearbox, with a maximum horsepower of up to 265 horsepower, and an acceleration of 100 kilometers in only 7.2 seconds, which is not inferior to BBA models of the same level.
And with the blessing of MacPherson independent suspension, the handling is also a good hand.
The most important thing is that its starting price is only 312,800, which is really cost-effective.
It's a pity that no matter how strong the product is, it is difficult to compete with the dilemma of "little-known".
As a luxury brand under Acura Honda, Acura has entered the domestic market for many years, and its popularity is still limited.
In contrast, BBA has long been deeply rooted in the hearts of the people, and the brand effect is deep-rooted.
If Acura wants to get a piece of the pie, it is undoubtedly more difficult.
In addition to brand disadvantages, Acura is also overstretched in terms of marketing, and it is completely unable to compete with BBA.
BBA relies on a strong channel network and high-profile advertising bombardment to firmly occupy the minds of consumers, while the voice of Acura is too weak to arouse the public's desire to buy.
This is also an important reason why RDX is selling less and less.
In addition, although RDX is unambiguous in the interior materials, leather wrapping, and soft materials can be seen everywhere, but in terms of overall design and sense of technology, compared with BBA's interior with a large screen and a sense of technology, RDX seems a little outdated and conservative, lacking a sense of amazement.
This is obviously not attractive enough for young consumer groups who pursue fashion and trends.
So, is it still possible for RDX to turn around? Truth be told, there is little hope.
With the current brand influence and BBA's unbreakable market position, it is not easy to reverse the decline.
Perhaps, Acura should change its thinking, give full play to its own advantages in power, control, etc., take cost performance as a breakthrough, and conquer consumers with real product power, rather than blindly pursuing high-end and luxurious coats.
For the majority of consumers, if they have a large budget and pay more attention to face and brand, then BBA is undoubtedly a better choice.
But if you are a real person, pay more attention to the performance and quality of the product itself, and do not give up any trace of cost performance, then RDX may be worth your consideration.
After all, its starting price is only more than 300,000, but it has the strength comparable to the 500,000-level BBA in all aspects, which is very suitable for those "invisible rich" who don't care about vanity.
Admittedly, Japanese luxury cars are struggling in the country and have a bleak future, but that doesn't mean they don't have any way out.
On the contrary, as long as we are down-to-earth, work hard, and focus on improving product strength, I believe that one day we will be able to occupy a place in the subdivided field.
For Acura, the top priority may not be to PK head-on with BBA, but to maintain its own characteristics, make the product solid, and don't rush to achieve success and be ambitious.
For car companies, brand accumulation is important, but it is more important to come up with excellent products.
Putting down the body and focusing on product power may be a good way for Japanese luxury cars to break through.
As consumers, we should also learn to jump out of the shackles of brands and prices, look at each car with a more rational eye, give each brand a fair chance, and find the most suitable car for ourselves.
What do you think about this? Feel free to interact with me in the comment section!