In China's beauty market, base makeup can be said to occupy "half of the country". According to Euromonitor International data, the proportion of base makeup in China's makeup market has already exceeded 50%, and it is expected that in 2027, the mainland base makeup market is expected to reach 42.249 billion yuan, and the proportion will continue to rise.
With the increasing attention of people to skin health, consumers have a high discussion on the topic of "makeup and nourishment", which has become the driving force for brands to move towards the skin care base makeup track in product research and development. Among the brands, the leading domestic makeup brand Carslan has "broken out of the encirclement" with its excellent product power, communication power and scientific research power, and has become a leader in the skin care base makeup track.
Recently, Carslan once again launched the obsidian base makeup "Makeup New CP". The new products released this time not only provide consumers with more professional skin care and makeup product solutions, but also let every consumer once again feel the extraordinary nature and hard core strength of the brand's continuous innovation in the base makeup category.
Carslan base makeup and then put a "big move"
Dazzling online makeup obsidian new CP
As an innovative masterpiece of Carslan base makeup, the Obsidian base makeup series has always been loved by consumers. With excellent makeup effect, excellent skin feel and skin-nourishing ingredients, this series meets the personalized skin nourishing base makeup needs of consumers in multiple dimensions. At present, the obsidian base series has become one of the brand's ace base makeup series.
After reaping the dazzling "report card", Carslan did not stop the pace of high-quality development, but kept improving, and opened the road of polishing and advancing the obsidian base makeup series. After a year of "internal cultivation", recently, Carslan put another "big move" in the base makeup, and newly launched the Obsidian Flawless Cushion Foundation (nickname: Obsidian Cushion) and Obsidian Silk Soft Lasting Makeup Powder (nickname: Obsidian Powder), the two new products have not only become the "new CP" of the series, but also added a strong touch to the growth of the Obsidian base makeup family.
It is reported that the new CP of Obsidian is still to solve the problems of consumers' base makeup such as stuck powder, no makeup, heavy makeup, and dry pulling, and the product can be described as a multi-functional combination of makeup, fixing, and touch-up.
Carslan Obsidian Flawless Cushion Foundation
In order to achieve the upgrade of "makeup", the obsidian cushion continues to incorporate high-energy black yeast essence into makeup, and also adopts a special high-moisturizing essence ratio. With the blessing of the fine ratio of two high-moisturizing actives, the obsidian cushion feels more moisturized. In addition, compared with ordinary powders, the color-locking powder has a stronger balance of soft focus and refractive feeling, and has a better ability to lock oil, and the 19,000-hole high-density cloud mesh design creates a light, transparent and high-quality finish while also presenting a unique "polishing" finish.
Of course, a good base makeup product is effective. Efficacy testing and certification by authoritative institutions: consumers use the obsidian cushion to apply makeup, the skin feels delicate and obedient without drying out, and it still has a significant moisturizing effect after 24 hours; Water and sweat resistance tests are rigorously tested.
Carslan Obsidian Soft Long-Lasting Powder
With the same focus on texture and finish innovation, Obsidian Powder is based on the addition of black yeast extract, combined with French organic virgin borage oil, camellia seed oil, two major oil-absorbing powders and triple micro-mist dermabrasion particles, aiming to help consumers further create a perfect base makeup that is clear and locked, dermabrasion without traces, and lasts without drying.
For a long time, Carslan has always been determined to move forward in the hustle and bustle of the base makeup market, exploring consumers' new base makeup needs, and creating high-quality products around the core needs of consumers. The birth of the "new CP" of obsidian base makeup can be said to be the best testimony of the upgrading of Carslan's product strength.
Blessed by international supermodels
Detonate brand potential
At the same time, Kazlan officially announced that international supermodel Chen Yu is a close friend of the brand. In terms of strength fit, Kazlan and Chen Yu, as the "top streamers" in their respective fields, can be described as "the right match".
As an international supermodel, Chen Yu constantly breaks through and challenges herself on the runway, with a variety of clothing and makeup styles, and offstage, Chen Yu is also confident and charming, switching roles freely, showing multi-faceted charm. And Kazlan, who has stood on the makeup highland for more than 20 years, is also outstanding.
In order to further present the flawless polishing effect of the obsidian base makeup, in the obsidian base makeup product campaign, Carslan and Chen Yu jointly performed the continuous flawless "obsidian" eye between the show and the runway, revealing the secret of the supermodel makeup.
Based on long-termism
Specializing in high-quality makeup
It is true that taking advantage of the international supermodel's wonderful interpretation of the "obsidian" luxury polishing base makeup aesthetics is just one of the countless "obsidian" moments of Carslan. Based on long-termism, as a domestic high-end makeup brand specializing in makeup for more than 20 years, behind every highlight moment created by Carslan is inseparable from its own strong scientific research strength.
At present, Carslan has built and operated an intelligent production plant, and has successfully created a modern, professional and large-scale independent supply of cosmetics ecological chain; The brand R&D center matrix is also constantly upgrading, and the world-class R&D center that has been built with huge investment has introduced many global high-precision instruments and equipment, just to focus on the innovative research and development of high-quality makeup products.
It is precisely because of a strong and stable supply chain and high R&D control capabilities that Carslan has been able to create a three-dimensional product structure with multiple categories, multiple channels and multiple price bands, and a "large, medium and high" makeup market map is being slowly drawn by the brand.
Of course, Carslan's dedication to the base makeup track doesn't stop there.
In the ups and downs of the market, it is not difficult to find that consumers are the soil for brand growth. In order to lay out the game of chess for consumer brands, Carslan has always kept up with the pace of consumers, has a keen insight into the changes in consumer needs, and continues to invest in upgrading and iterating products. Through the linkage of online and offline products, Carslan continues to infiltrate the brand mind to consumers, and the high-end image of the brand's makeup is further enriched. Nowadays, when it comes to professional makeup, consumers will naturally think of Carslan, and the brand is constantly meeting consumers' advanced makeup demands with professional and high-quality products.
Through the brand's series of actions, it can be seen that Carslan not only wants to bring confidence and beauty to more consumers, but also tries to build a "world-class makeup group" belonging to China.
In the future, Carslan will accelerate the pace of technology research and development and supply chain optimization, so that the world can appreciate the beauty of China's makeup!