Brand is an important support for promoting high-quality development and helping to build a new development pattern. Since 2017, the mainland has set May 10 as China Brand Day every year, and through organizing a series of special activities, it has widely disseminated the concept of brand development, gathered consensus on brand development, created a brand cultivation atmosphere, and actively improved the effectiveness of brand building and development in mainland China.
On May 10, 2024, the eighth China Brand Day arrived as scheduled. This year's China Brand Day event is co-sponsored by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation and the State Intellectual Property Office. Domestic trendy brand, product to build the future".
From May 10th to 14th, nearly 70,000 square meters of exhibition halls and nearly 1,000 brand enterprises will be played in the Shanghai World Expo Exhibition and Convention Center, which will play a strong movement of Chinese brands going global. This year's China Brand Day is strongly supported by the Refine RF8, a new Guochao intelligent electric hybrid MPV under JAC Group, which is full of "Chinese wisdom" - plug-in hybrid + Huawei, and will be the designated car for the 2024 China Brand Day Conference.
With 60 years of precipitation, Jiangqi Group adheres to integrity and innovation, quickly responds to market trends and user consumption needs, comprehensively opens a brand strategy renewal, and continues to strengthen the R&D and innovation of intelligent network technology with a new brand image and the brand value of "leading intelligence with intelligence", gathers global superior resources and technologies, redefines the new energy and intelligent development route of the automotive industry, and enters a new era of "no intelligence, no car".
As an important step of JAC Group in the MPV field, the all-new JAC Refine has also opened a new era of "new Guochao intelligent electric hybrid MPV", created the first MPV-exclusive architecture of a Chinese brand - MUSE co-created intelligent electric architecture, and launched the first mass-produced model - Refine RF8. Its birth has allowed the world to see that JAC Refine has broken through the cognitive limitations of traditional MPVs and promoted Chinese brands to accelerate towards a new era of intelligence and new energy in the MPV field.
Since its launch and delivery, the four advantages of "long-term, intelligent, long-term and safe" of Ruifeng RF8 have been widely recognized by users and the media. In the process of user and media experience, Refine RF8 has brought fuel consumption as low as 1.9L/100km through actual testing, the real record of exceeding 1100 kilometers of comprehensive endurance of a tank of fuel at high speed in rainy days, and the travel experience of 1700 kilometers without fear of ice and snow in severe cold weather, proving the strength of "eight industry firsts".
JAC Refine and Huawei, a top partner in the industry, have worked hard to create the Refine RF8 Harmony Edition, bringing users a comprehensive and advanced intelligent driving experience. As China's first MPV equipped with Huawei's car machine system, Refine RF8 Hongmeng Edition is from the high-definition large screen, interactive interface, software system and ecology, in the 15.6-inch Huawei 2K smart central control screen, the large screen size creates an immersive look and feel, and up to 90% screen-to-body ratio ultra-narrow bezel with advanced LTPS display mode, bringing excellent visual and silky interactive experience. The operation logic of the human-machine interface designed by HarmonyOS is the same as that of Huawei mobile phones and tablets, the car machine is like a mobile phone, easy to use and easy to use, and the 3D car model supports visible and controllable, beautiful, concise, silky and smooth.
Huawei's Refine RF8 Harmony Edition, which is natively empowered by Huawei's HarmonyOS, comes "based on HarmonyOS", bringing a new in-vehicle ecological experience, but the product's leapfrog experience is far more than Hongmeng, and it is also comprehensively upgraded in terms of driving experience, creating a more comprehensive and luxurious comfortable driving experience.
In the past, MPV models with more than 300,000 levels were equipped with HUD, and the Refine RF8 Hongmeng Edition is equipped with AR-HUD as standard, and the intelligent interactive experience is full. Compared with ordinary HUD, the AR HUD of Refine RF8 Hongmeng Edition is larger in size, with clear imaging, better visual effects, and more complete functions. The 23.5-inch large format, 12,000 nits of ultra-high brightness, support for 10 levels of dynamic brightness adaptive adjustment, personalized custom information layout, and the visual effects brought by the AR HUD are delicate and transparent, which can be clearly seen anytime and anywhere around the clock. The AR engine built on the HarmonyOS system is seamlessly integrated with Huawei's in-vehicle machine, which can form a 3D display of navigation and high-end driver assistance information, and grasp real-time information such as vehicle speed, gear, battery life, navigation and collision warning, pedestrian crossing, and lane departure assist, allowing users to see the whole situation at a glance.
In terms of cockpit experience, Refine RF8 Hongmeng Edition strives to further optimize the details of the cockpit to create a comfortable cockpit experience. First of all, the main driver supports 10-way electric adjustment and ventilation heating, and is equipped with a seat memory function, allowing the driver to easily find the most suitable driving position for him. The co-pilot seat is electrically adjustable with 4-way power and ventilation and heating to make the journey more relaxed. Then, the front row of two chairs is carefully designed with a small table, which is very convenient for business office and taking care of children. The exterior mirrors have a new memory function and automatically flip down when reversing, further improving the safety and convenience of driving. Finally, in terms of texture optimization, the application of new dual-fabric light luxury skin-friendly fabrics for the double-color steering wheel, ceiling and sunshade highlights the high-end detail texture.
In addition to the three major leapfrog experiences such as car machine ecology, AR-HUD, and comfortable cockpit, the Refine RF8 Hongmeng Edition has been upgraded and optimized for NVH performance, chassis control, and intelligent driving functions. The first is the newly upgraded version of the acoustic package, which strengthens and improves the sound insulation and noise reduction of key parts such as the engine compartment, suspension and doors, and reduces the overall noise in the car by 4 decibels, so that every trip can enjoy a library-level quiet environment. The second is the newly upgraded chassis tuning, which is carefully tuned by German Volkswagen experts and British Mira senior masters, which surpasses the same level in ride comfort and handling performance, and can ensure a smooth and smooth driving experience on urban roads and rugged mountain roads. Third, the newly upgraded L2 intelligent assisted driving system covers 13 mainstream functions such as full-speed adaptive cruise, lane keeping assist, traffic jam assist, etc., and innovatively introduces front and rear two-way AEB to ensure user travel safety and fully escort a variety of driving conditions from high-speed to the city.
Based on user co-creation and value demand, Refine RF8 has created 8 industry firsts and four core advantages of "long-term wisdom and long-term stability" in products, comprehensively exceeding user expectations. As a high-profile intelligent electric hybrid MPV, the Refine RF8 is the first to be equipped with 3DHT intelligent electric hybrid, HarmonyOS 4.0 system and iFLYTEK Xinghuo cognitive model, and the Refine RF8 Harmony Edition jointly created with Huawei has set a model for the intelligent experience of Chinese brands, and successfully refreshed a new height of intelligent electric hybrid and vehicle-machine interaction in China's MPV field. In the future, we will rely on leading intelligent technology and superior product strength to promote the continuous improvement of Chinese brands.