It's really embarrassing news, Daewoo revealed that for the long-term development of the group, it plans to sell the copyright of "The Legend of Sword and Fairy" and "Xuanyuan Sword". If the sell-off is successful, then Daewoo, which created the "Fairy Sword Universe", will completely dissociate itself from it.
The game is youthful, falling in a regretful way
Goodbye "The Legend of Sword and Fairy", goodbye Daewoo
I vaguely remember that the first time I came into contact with "The Legend of Sword and Fairy", I was still lying outside someone else's window, watching others "peek" at Zhao Linger taking a bath. Later, Playegg and each other became friends, and they experienced an unending game adventure together. Many years have passed in a blink of an eye, and the game "The Legend of Sword and Fairy" has also survived to the seventh generation, and it is finally tired.
Daewoo, Daewoo
As a game that carries the youthful memories of a generation of players, the road to "The Legend of Sword and Fairy" can be described as very bumpy. A game that started with storytelling, I lost my story-making partner as I walked, and I really couldn't make up a story in the back, so I simply focused on the graphics and new gameplay. It's a pity that the new gameplay and new graphics of "The Legend of Sword and Fairy VII" can't make people linger.
Immortal seven is not ideal, and the immortal eight generations are stillborn
During this period, because he couldn't do the game well, Daewoo was scolded by the players inside and out. On the other hand, Daewoo not only did not rush to hand over the game answer sheet that satisfied the players, but launched an IP fire sale. first cut the new tour plan of "Xuanyuan Sword", and then frantically launched various film and television peripheral derivatives of "The Legend of Sword and Fairy", and finally simply IP authorized OEM.
I just can't make a decent new fairy sword
It's okay now, Daewoo (female ghost bridge 1 and 2, curse) who switched to the thriller game can't see the signs for the time being; It also knew that it really couldn't move "Fairy Sword", so it calculated to sell the non-mainland copyright of "The Legend of Sword and Fairy" (CMGE in mainland China), as well as the global copyright of "Xuanyuan Sword".
I can't do it, I sell it
Who is most likely to be the new pick-up man?
Let's first take a look at CMGE, which took over the IP licensing of "The Legend of Sword and Fairy" in mainland China, a company focusing on IP evolution and mobile game development. It has launched "The Legend of Sword and Fairy 7", "Xuanyuan Sword - Source of the Sword" (discontinued), various mobile games titled Sword and Fairy, and a terminal game of "Sword and Fairy World" that has not yet been launched.
CMGE: Daewoo's half father
On the surface, it seems that the mobile game has penetrated into the "Fairy Sword Universe", but in fact, its main game revenue still relies on various versions of the brothers to cut me. If Daewoo is looking for a pick-up man, CMGE will largely not take over, because its main scope of activities is in China; There is no need to win the global copyright to attack the more difficult global market.
CMGE games are unlikely
Could the likes of Tencent and NetEase take over? Playing with eggs personally doesn't think it's very likely. One is that both are now expanding their global business, harvesting game studios around the world; The second is that they don't have too many IPs in their hands, and there is no need to take over a thing that is obviously not done well and will be sprayed; The third is themes such as fairy swords, which have been rotten in mobile games, and almost no one has done well in terminal games.
Time-consuming, laborious, and thankless
Then the most likely pick-up man is only one type of game company left. That is a game company that wants to use Chinese Xianxia characteristics to open up the international market. But when you think about it, it seems that we don't have any games with this type of theme that have really opened up the international market. is as strong as NetEase's "Dragon Sword" and Perfect World's "Zhu Xian", which can't go out of Asia, let alone the global region.
Thinking about it this way, the Immortal Sword and the Xuanyuan Sword are not worth much overseas
Say it at the end
"The Legend of Sword and Fairy", "Xuanyuan Sword", "Ancient Sword Legend" domestic stand-alone game Three Musketeers, Fairy Sword Eight is far away, Xuanyuan Sword is long gone, and the ancient sword is now half dead. Alas, it's good to get together and disperse, goodbye Daewoo, goodbye to "The Legend of Sword and Fairy".
The Legend of Sword and Fairy: Fragmented IP
Love life love game, I'm playing eggs to watch the game, thank you for your likes and attention, we'll see you next time.