On May 13, Dayang Motorcycle held the "2024 Dayang Product Policy Briefing (Second Quarter)" in the Luoyang Factory. It is worth noting that although there were many products unveiled at the conference, Dayang did not call the conference a "new product launch conference", and secondly, this briefing was a "second season", which means that it is directly related to the meeting also held in Luoyang in March.
Product architecture adjustment The hybrid VPS125 has entered the era of 10,000 yuan
As the core content of this "2024 Dayang Product Policy Briefing (Second Quarter)", Dayang has adjusted the configuration and price of its main models VPS125, VRS150 and VRF150 in response to the current market environment and changes in consumption habits.
VPS125As one of the pedal "double stars" that carries extremely high market expectations, two new configurations were announced at the meeting, namely VPS125 (Innosilicon ABS version) priced at 9999 yuan, and VPS125 (Innosilicon TCS version) priced at 10699 yuan.
It should be noted here that although in the VPS125 launched in March, there is also an extreme version priced at 9999 yuan, but the extreme version is not equipped with the Vi-Core 4.0 hybrid system promoted by Dayang, so in the product configuration adjustment of this policy briefing, it is also the first time that the price of VPS125 equipped with hybrid technology has entered within 10,000 yuan.
VRS150 is also available in two updated versions, namely VRS150 (Enjoy Edition) and VRS150 (Innosilicon (2024)).
Although the two new versions of VRS150 have not changed significantly in terms of configuration, their product adjustments are more intuitively displayed at the end price level. In the adjustment of this policy briefing, it is particularly emphasized that its price has been reduced by about 1,000 yuan to 1,300 yuan compared with the same model last year, and it has become one of the 150mL pedal models with the highest cost performance and the strongest market competitiveness in China.
VRF150 should be the most noteworthy product at this policy briefing, because this is the only model, in order to better meet the needs of consumers in the market, Dayang has launched 6 different levels of product configurations, and the price range covers all from the entry level of 12499 yuan to the top configuration of 14699 yuan.
Among them, the 6 configuration versions of VRF150 are VRF150 (Standard Edition), VRF150 (Standard TCS Version), VRF150 (Innosilicon Version) Pricing, VRF150 (Innosilicon TCS Version) Pricing, VRF150 (Enjoyment Edition) Pricing, and VRF150 (Premium Edition) Pricing.
To put it simply, the 6 configuration versions are based on ABS, with TCS, hybrid system, and three upgrade options: smart key and TFT instrument, and consumers can choose the combination according to their needs (except for ABS+ smart package). Among them, the price of the standard version has been reduced by about 1500 yuan compared with last year, and the innosilicon TCS version has also been reduced by nearly 2300 yuan compared with last year, not to mention that the new version has added optional keyless start, TFT instrument, projection navigation and other intelligent configurations, so that VRF150 can meet the needs of more car lovers.
It is worth noting that Dayang also updated the VRF150 color scheme this time, and there are 6 colors on display, including two solid colors and four two-color contrasting colors. Different color schemes give this 150 retro pedal a completely different product charm, the two solid colors give people a sense of stability and business grade, while the four contrasting colors are more inclined to show the young trend and personality vitality.
Respond to the law of market changes and identify the direction of enterprise development
In fact, through the adjustment of the product direction on the spot, it is not difficult to see the steady development pace of Dayang as a pragmatic motorcycle company. As mentioned by Lv Deyin, deputy general manager of Luoyang North Yichu Motorcycle Co., Ltd., at the meeting: it is not difficult to see from the situation at the beginning of the year that the downgrade of consumption has had an impact on the domestic motorcycle market, so Dayang should change with the changes in the market.
Lv Deyin, deputy general manager of Luoyang North Yichu Motorcycle Co., Ltd
Low-key and pragmatic, let go, the pursuit of the inside, restore the nature of the goods, is the environment of consumption downgrading, the common characteristics of many brands with the highest consumer acceptance, they are cheap but not inferior, natural, high-end, simple, highlighting the product. Therefore, Dayang will continue to explore and move forward in the direction of R&D, production and sales of cost-effective motorcycles, so as to accurately grasp the market rhythm and ensure the healthy and benign development of the enterprise in the huge mass consumer market accumulated by consumption downgrading.
It is worth mentioning that the products produced by Dayang since 2024 have almost no problems, which shows that the continuous self-improvement has been achieved for a long time, and now the product quality of Dayang Motorcycle has been in a leading position among competing products in the same level.
At the end of the meeting, Dayang also brought a serious benefit to domestic riders. Pay a deposit of 10 yuan/vehicle at Dayang dealership and book VRS125 or VRF150 to enjoy a car purchase discount of 699 yuan, and the deadline for the event is May 31, 2024. That is to say, on the basis of this configuration and price adjustment, Dayang is still continuing to increase the benefits of car purchases, and this sincerity is enough to make people excited.
Write at the end
Through this "2024 Dayang Product Policy Briefing (Second Season)", Dayang shows us a mature company's unremitting pursuit of technology and quality, and also shows a keen insight and positive response to market changes.
This well-known motorcycle company in China and has a deep market accumulation has not been abandoned by the times, but has kept up with the development of the times, grasped the pulse of the market, and has become a technical enterprise with strong market core competitiveness from a traditional motorcycle company. So let's wait and see what kind of surprises and changes Dayang will bring to the next policy briefing.