Huawei has released a number of new products. On the afternoon of May 15, Yu Chengdong, Executive Director of Huawei, Chairman of the Device BG, and Chairman of the Intelligent Solution BU, gave a brief introduction to Huawei's Pura70 series mobile phones at Huawei's summer all-scenario new product launch.
Huawei also released new products such as the MatePad Pro 13.2-inch Roland Purple, the Huawei MatePad 11.5"S, the new Huawei MateBook14, the HUAWEI WATCH FIT series of smart watches, the Huawei Children's Watch 5 Pro, and the Huawei Vision Smart Screen 4.
It is worth noting that AITO Automobile announced that today, the new M5 of Wenjie started large-scale delivery, and Yu Chengdong handed over the new car keys to the first batch of owners at the delivery site. It is understood that this is the first time that Yu Chengdong has appeared in public after assuming the post of chairman of Xinhua Huawei Terminal BG.
The number of HarmonyOS ecological devices exceeds 800 million
At the press conference, Yu Chengdong said that the current number of Hongmeng ecological equipment exceeds 800 million. Yu Chengdong announced that 180 devices can be upgraded to HarmonyOS 4.2, covering mobile phones, tablets, headphones, smart screens and other devices. In just one month, more than 20 million users have upgraded to HarmonyOS 4.2.
Source: Huawei
According to Huawei, the Huawei Pura70 series is equipped with HarmonyOS 4.2, which brings new interactive themes, AI elimination, and AI cloud enhancements. According to Yu Chengdong, Huawei Pura 70 Ultra's exclusive XMAGE image logo and red circle lens innovatively use a super-focused telescopic camera.
According to a research report by Tianfeng Securities, Huawei's Pura70 series is equipped with the new HarmonyOS 4.2, and the Pangu model helps AI functions.
He Gang, CEO of Huawei Device BG, released the Huawei MatePad Pro 13.2-inch Roland Purple, Huawei MatePad 11.5"S, the new Huawei MateBook14, HUAWEI WATCH FIT series smart watches, Huawei Children's Watch 5 Pro, Huawei Smart Glasses 2, Huawei Vision Smart Screen 4 and other products.
In addition, He Gang announced that Huawei Home Storage has upgraded the application data backup function, making Huawei Home Storage the industry's only storage product that supports full backup of chat history. This feature allows you to back up all WeChat text records, photos, videos, documents, and other information to HUAWEI Home Storage.
Huawei also launched new products such as Huawei's whole-home intelligent AI health care solution, ultra-thin ceiling speakers, and group-controlled dimming drivers.
AITO Automobile announced that today, the new M5 started large-scale delivery, and Yu Chengdong handed over the new car keys to the first batch of owners at the delivery site.
Source: AITO Auto Weibo
It is understood that this is the first time that Yu Chengdong has appeared in public after assuming the post of chairman of Xinhua Huawei Terminal BG. On April 30, Huawei released an internal personnel adjustment document, announcing that Yu Chengdong will assume the position of chairman of the terminal BG, and He Gang, the former chief operating officer of the Huawei terminal BG, will take over as the CEO of the Huawei terminal BG. People familiar with the matter said that this appointment for normal management can allow Yu Chengdong to have more energy to create high-quality products for consumers.
AITO said that since its release on April 23, 2024, the new M5 has been well received by consumers, with a maximum order of more than 10,000 units within 72 hours of its release. Up to now, the M5 series has received orders from more than 130,000 car owners.
Launched OLED tablets
Huawei's new tablet HUAWEI MatePad 11.5" S soft screen version was released. Huawei said that this is the world's first tablet product equipped with Yunxi soft light screen, and the price starts at 2599 yuan. In addition, the Huawei MatePad 11.5" S standard version is priced from 2099 yuan.
According to He Gang, Huawei MatePad Pro 13.2-inch Roland Purple was newly released, and the first preset Huawei self-developed professional painting software was born to draw. The HUAWEI MatePad Pro 13.2-inch is fully upgraded to HarmonyOS 4.2, and AI air control is available on HUAWEI tablets for the first time.
It is worth noting that Apple, Huawei and other manufacturers use OLED screens on tablet computers, marking a major shift in the display technology preferences of leading manufacturers in tablet computers. It is understood that Huawei MatePad Pro 13.2-inch Roland Purple is equipped with a flexible OLED screen, and the price starts at 5199 yuan. On the evening of May 7, Apple released a new iPad Pro with an OLED screen. In terms of price, the price of the 11-inch iPad Pro starts at 8999 yuan, and the price of the 13-inch iPad Pro starts at 11499 yuan.
According to Qunzhi Consulting data, global tablet shipments will be about 132 million units in 2023, a year-on-year decrease of 18.2%. In 2023, the global OLED tablet panel shipments are expected to be about 3.5 million pieces, with a market penetration rate of about 1.4%, with the switch of Apple's iPad Pro to OLED panels in 2024, as well as the layout of high-end product lines of brands such as Samsung, Huawei, and Honor, OLED technology, it will trigger a trend of technology iteration, and it is expected that the proportion of global OLED tablet panel shipments will rapidly increase to 5.7% in 2024.
Canalys reported that in the first quarter of 2024, global tablet shipments edged up 1% to 33.7 million units, the first increase after four consecutive quarters of decline. Among them, Apple ranked first with 12 million shipments, accounting for 36% of the market share, and shipments fell by 13.9% year-on-year. Samsung increased slightly by 1% to second place, with 6.8 million units shipped. Huawei ranked third for two consecutive quarters, with shipments of 2.7 million units, up 70% year-on-year.
In the domestic market, IDC data shows that in the fourth quarter of 2023, the domestic tablet market shipped about 8.17 million units, a year-on-year decrease of 5.7%. Among them, Huawei's market share is 30.8%, ranking first, which is the first time since 2010 that China's quarterly tablet shipments have seen the replacement of the first brand.
Canalys believes that looking ahead, Apple and Huawei will jointly promote the innovation and iteration of tablets in the domestic market. Gan Miao, senior research manager of IDC China, believes that in 2024, the technology trend of China's tablet industry will focus on improving the basic capabilities of system software, using AIGC-based artificial intelligence generation technology, and launching more intelligent system-level combination products.
The new Huawei MateBook 14 was released
At the press conference, the new Huawei MateBook14 was released, with a price starting at 6099 yuan. According to Huawei, the new MateBook14 has AI capabilities in terms of AI capabilities, including an AI overview supported by the Pangu model, a one-stop AI capability aggregation portal - AI space, and various intelligent interconnection capabilities brought by super terminals.
Huawei said that with the empowerment of Huawei's Pangu model, the new Huawei MateBook14 not only supports the AI summary function on the previous flagship machine, but also supports the new AI summary function. AI Essentials can help users quickly extract key information from a large amount of audio and video information, refine core content, and summarize more efficiently.
According to the Canalys report, in 2023, Huawei will ship 3.986 million units in the domestic PC market, with a market share of 10%, ranking third, with a year-on-year increase of 11%. AI has become the driving force behind the bottoming out of the global PC market. IDC predicts that global PC shipments will reach 265 million units in 2024, up 2% year-over-year, with the core driver being the upcoming AI PC.
Canalys data also shows that global PC shipments will total 247 million units in 2023, down 13% year-on-year. Changjiang Securities believes that 2023 will be a bad year for PC shipments in history, and AI is expected to add vitality to PC market sales in 2024. Debang Securities said that more AI PC products are expected to be launched in 2024, thus opening the first year of AI PC and driving users to a new round of replacement from the supply side.
According to Canalys' forecasts, the widespread launch of AI PCs in the second half of 2024 will also drive the market, providing innovative and attractive products for users who have put their purchases on hold. Global AI PC shipments will reach 48 million units in 2024, accounting for 18% of total PC shipments. It is estimated that by 2025, global AI PC shipments will exceed 100 million units, accounting for 40% of total PC shipments.
Reviewer: Peng Yong Editor: Yu Hongbo Proofreader: Jiao Yuanyuan Producer: Li Ruoyu
Issued by: Sun Hong