"When I was a young man, I lived up to my time." This is a poem in Yue Fei's "Queqiao Immortal" in the Song Dynasty, encouraging young people to chase their dreams, which can be said to be the best poem to describe the vigor and vigor of youth, and has been widely praised for thousands of years.
On May 15th, the first batch of owners of the new M5 in the country was also delivered in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Chengdu and other cities with the theme of "Fresh Clothes and Angry Horses". Zhang Xinghai, Chairman (Founder) of Cialis Group, visited the AITO Chongqing Auto Expo User Center to unveil the new M5 with users, delivered the new car keys to users, and had cordial exchanges with users and friends.
Zhang Xinghai said: "Thanks to the support and trust of users, the owners who choose the new M5 are very tasteful and discerning, and the new M5 will bring a different smart travel experience." ”
At the same time, Yu Chengdong, Executive Director of Huawei, Chairman of the Device BG, and Chairman of the Intelligent Vehicle Solution BU, and He Liyang, President of Celis Automobile, also visited the Shenzhen Experience Center to deliver new car keys to users. He said: "Up to now, the M5 series has delivered more than 130,000 units, which has been tested by the market for a long time, and is worth everyone's choice and expectation! “
It is not difficult to see how much attention both sides attach to the new M5. The theme of the delivery event is not only the best summary of the image of the new M5 owner, but also expresses the vision and expectation of Sailis Automobile for a better future.
In fact, Zhang Xinghai, who has always been low-key, likes to participate in activities related to car owners. In his view, the timely delivery of the new M5 not only fulfills the promise to users at the time of listing, but also another milestone event in the development of Sailis Automobile.
At the event, Zhang Xinghai interacted with many car owners. Ms. Li, the owner of the first batch of Wenjie new M5, said: "I have been waiting for the launch of the new M5 and was one of the first batch of users. At the same time, when talking about the most attractive thing about the new M5, she said: "Because I haven't driven for a long time after I got my driver's license, and I have a child who is more than 2 years old, I value the function of the new M5 the most is intelligent driving and safety." And my kids love this car and helped me choose the Cosmopolitan Red color. ”
Another car owner whose main business is a people's teacher said: "I chose the new M5 in traditional oil vehicles and new energy vehicles, mainly because of its intelligence, of course, its handling and safety are also part of my consideration, and I also look forward to the new M5 will have more OTA upgrades in the future, bringing us more new functional experience, and finally I hope that Cialis cars can do better and better!" ”
These feedback from users can be said to be the best affirmation of the new M5 product strength.
On April 23, the new M5 was announced, and the new car launched three models in two versions, extended range and pure electric, all of which are equipped with a high-end intelligent driving system as standard, with a price of 249,800-279,800 yuan. At the same time, it was announced that the new car will be delivered in batches on May 15, and users who place orders can enjoy optional rights and interests worth 37,000 yuan.
Batch delivery on schedule is not only a reflection of keeping promises, but also a reflection of system capabilities and comprehensive strength.
As we all know, many new car manufacturers often encounter two major problems when they are delivered: one is that the new car climbs and the volume is slow, and the other is that after reaching a certain scale, the production capacity cannot "climb".
But as we all know, since the launch of the new M7 in September last year, it only took half a year to create a sales myth of 180,000+; As a large intelligent luxury flagship SUV priced at 500,000+, the M9 set a record of 80,000 units in just 136 days, and topped the luxury car sales list in April.
According to the data, AITO Wenjie delivered a total of 25,086 vehicles in April, a year-on-year increase of 929%, and a total of 110928 vehicles were delivered from January to April, a cumulative year-on-year increase of 689%.
Whether the new M5, which is equipped with lidar and urban NOA as standard, can replicate the success of the new M7 and M9 has always been the focus of attention from the outside world.
This large-scale delivery is undoubtedly the best evidence of the sales of the new M5 - whether it is from the performance of orders after the launch, or from the scale of the first batch of deliveries, it is not difficult to see that the new M5 has become the third volume of the brand after the new M7 and M9.
The reason why the three models of the AITO Wenjie series can sweep the Chinese auto market at such a speed and run out of the "acceleration" of AITO's development is inseparable from the efforts of Sailis Automobile in production, supply, research and service, etc., to strictly control quality, focus on delivery, and efficiently fulfill its commitment to users.
1. Can the new M5 become a volume artifact again?
In fact, many people wonder why the new M5 is smaller than the new M7, but the starting price is the same as the new M7, which is 249,800 yuan? Aren't you afraid of being in the same room, the new M7 will restrict the sales of the new M5?
In fact, many people only see the size, but ignore the fact that the new M5 has Huawei's latest intelligent driving capabilities, a younger exterior design, more reliable active safety capabilities, and a more comprehensive car experience that is easier to drive.
In the words of Yu Chengdong when it was previously listed: "The new M5 has been comprehensively upgraded, bringing consumers a new experience of 'super good looks, super easy to drive, super intelligence, and super safety'." ”
In terms of design, the new M5 is "new" in the details, the RS four-wheel drive version of the model adopts a large number of blackened paints, such as the wheel style, front lip trim, and the front of the car The Wenjie logo is blackened, with the new Cosmopolitan red paint, and the red caliper cover presents a strong sense of sportiness.
In the car, the new M5 is also equipped with a Nappa leather steering wheel, as well as Shuyun seats and star ring scatterers of the same material as the M9, among them, the total thickness of Shuyun seat cushions is 100mm, and the softness and support are greatly improved; The star ring scatterer applies Schroder acoustic technology, which can be linked with the ambient light when listening to music, making the interaction more ritualistic.
At the same time, in order to meet the love of young consumer groups for driving, the new M5 is first equipped with a new 1.5T range extender, which is lighter than the previous generation, and the thermal efficiency has reached 41%, under the premise of ensuring high-speed operation, the fuel consumption of the vehicle feed is as low as 5.2L/100km, and the power consumption is 15.5kWh/100km; Based on the new range extension technology, the comprehensive cruising range of the new M5 rear-wheel drive version has reached 1440km; The all-wheel drive version has a temperature of 1,265 km.
This range extender system is paired with a 100% all-aluminum alloy chassis that is 30% lighter than the traditional steel chassis, which not only brings ultra-high stability (small roll gradient) to the vehicle, but also brings a more stable and comfortable handling experience.
In terms of intelligence, the new M5 is also equipped with lidar and ADS2.0 intelligent driving system, and the whole system supports urban NOA. At present, the total mileage of this intelligent driving system has increased from more than 200 million kilometers, the average mileage taken over by MPI has reached 270km+, and the success rate of urban elevated inward and outbound remittance has reached 99.2%; The computing power of learning and training has been increased to 3.3E FLOPS. NCA City Pilot has covered 40,000+ cities and towns across the country.
Of course, in addition to the optimization of design details, interior configuration, handling, and intelligent fields, the new M5 will also focus on places that are invisible to users.
For example, the AEB of the new M5 has been increased to 120 km/h for stationary vehicles. All models are equipped with Huawei's intelligent driving system as standard, including 1 lidar, 3 millimeter-wave radars, 11 camera groups, and 12 ultrasonic radars, with a detection range of 200 meters. In other words, as long as the lidar recognizes pedestrians and vehicles in front of it, it can brake the car steadily (120km/h) even at high speeds, which is the same level as the M9.
For example, in the body structure, the new M5 uses hot-stamping steel materials in a large area of the body, which has the characteristics of ultra-high tensile strength. High-strength steel accounts for more than 60%, of which 19.5% is hot-stamping, and with the cage safety body, it ensures the passive safety performance of the whole vehicle, and the torsional rigidity reaches 1.5 times that of the Tesla Model Y.
For another example, in terms of privacy and security, the HarmonyOS kernel carried by the new M5 has also obtained the highest functional safety ASIL-D level certification, and has passed the first CC EAL5+ high-level certification in the industry's commercial OS field, and has obtained a high security certification level, all-round security protection.
Overall, no matter from the point of view of design, intelligence or safety, the new M5 adopts the highest standard of AITO, and it also expresses the attitude of Wenjie towards young people - products can be divided into large and small, but safety and experience can not be divided into high and low.
2. Sailis Automobile provides quality assurance for the new M5
Of course, a good product must not only have strong product strength, including the choice of materials, the rigor of manufacturing, the reliability of quality and after-sales service, etc., are the key factors that determine the reputation of a product.
If Huawei's blessing is the beginning of many users to understand and buy AITO, then the biggest hero behind whether AITO's products can be delivered on time, quality and quantity is Celis Automobile.
It is understood that Sailis Automobile has organized an iron triangle team of nearly 300 people composed of R&D, quality and delivery, and has always worked closely with the supplier team from the early planning to the implementation of the new M5 parts manufacturing; Among them, for the four new parts used for the first time on the new model, Sailis Automobile also sent 86 Audio-Technica team members to the factory for a long time to jointly promote the project development with 71 key suppliers to ensure that the quality is delivered according to high standards.
For key components, the team first performed OQC and aging inspections on the supplier's side, and the checked data was uploaded to the cloud in a timely manner, and any problems were directly intercepted in the supplier's factory. At the same time, for core components such as batteries and wiring harnesses, after arriving at the Celis Automobile Factory, the factory will also carry out IQC inspections, and create a three-dimensional interception network from the supplier to the factory to ensure the qualification rate of parts.
It is worth noting that the core components used in the new M5 are also provided by Huawei, CATL, Yanfeng, Tuopu, Wencan, Huguang and other leading enterprises, and the procurement cost may be relatively high, but both the procurement quality and the communication cost of procurement management are greatly reduced, ensuring that the products can be implemented with high standards and high quality from the source.
When it comes to manufacturing, Cialis Motors has more to say. In the first issue of CCTV's "Into the Factory" series of columns, the host Sa Beining visited the Chongqing Liangjiang Smart Factory of Cialis Automobile, and recorded this national intelligent manufacturing benchmark factory built according to the requirements of Industry 4.0 standards and industrial Internet, with digitalization, intelligence and the Internet of Things as the core, using advanced manufacturing operation management systems and manufacturing processes, and responding quickly and accurately to large-scale customized production in a real-time online response mode.
After watching this episode, many consumers were "fans" of Cialis Automobile, and Sa Beining also sighed: "Many people say that China's new energy vehicles are really fragrant, which is inseparable from the great progress and silent cultivation of the R&D, design and production process of the domestic automotive industry, as well as the cross-border empowerment of artificial intelligence, all these efforts will not be in vain." On the road to becoming an automobile power, China is surging with power. ”
Previously, "Huashan Lunjian V" also visited the Chongqing Liangjiang Smart Factory of Cialis Automobile, and the site was very intelligent. It is understood that Huawei has also dispatched a professional testing team to verify the quality consistency of vehicles off the assembly line, and use tools to remotely control the automatic testing of windows, trunks and other components to ensure that the vehicles are in the best condition.
Even after leaving the factory, Sailis Automobile can also realize the real-time interconnection of 1000+ signals and the cloud for the whole vehicle through the device-cloud integrated platform, providing users with 7*24 hours of remote protection.
For example, when the vehicle is parked in the parking lot or outdoors, the remote identification system based on this device-cloud integrated platform can provide panoramic monitoring of the vehicle, prevent the vehicle from being stolen, and protect the safety of the vehicle in real time.
In addition, if the vehicle's battery consumption is abnormal, the system can self-repair through remote diagnosis, and if a major failure occurs, the vehicle will not only warn and warn the user, but also help to alarm in special cases.
From the source of procurement to the manufacturing process, and even after-sales, Sailis Auto has provided very strict quality management services, and it is precisely because of these high-standard quality services that AITO has won a solid reputation.
According to the data, in terms of NPS (user net promoter score), a key indicator that reflects real user evaluation, the M5 has a net promoter score (NPS) of 86.4% and the M7 has a net promoter score (NPS) of 80.1%.
Therefore, it can be said that cutting-edge technology and high quality are the key factors for AITO to become a new high-end brand and become the first choice of many users.
epilogue
Some people say that behind the success of AITO, there is a "far ahead" Yu Chengdong and an "obscure" Zhang Xinghai, both of which are indispensable.
"Eight years of salary, three years of cross-border integration, three luxury cars." At this year's Beijing Auto Show, Zhang Xinghai said when talking about the development process of the company, Sailis has always adhered to the "two focuses, one cooperation" - focusing on "user-centric, wholeheartedly serving users" and focusing on software-defined vehicles; Fully cooperate with Huawei's cross-border automotive business to jointly design and market.
In fact, as early as during the May Day, Zhang Xinghai completed the delivery ceremony for 3 car owners in the AITO Chengdu Red Card User Center, and had a cordial exchange, he said: "'User-centric, wholeheartedly serve users' is the corporate tenet of Cialis, Cialis is to do the C-end, the user is the root, Cialis is born because of the user, the user likes it or not, does not support, supports it as our highest standard, but also the only standard, but also with the user center, The starting point and end point of ecological partnership cooperation such as supply chain. ”
It was also at this time that everyone realized that Zhang Xinghai's great strategy and wisdom - whether it is the industry's leading "technical strength", or the "supply chain strength" of the strong alliance, as well as the "service network strength" throughout the country and the user thinking that pays attention to user needs and feedback, through the efforts of the past few years, Sailis Automobile has become a new force that cannot be ignored in the domestic high-end brands, and its cooperation with Huawei has become a model in the industry.
This kind of low-key and humble "peach and plum do not speak, and the bottom is its own" is exactly the direction that the automotive industry should learn and strive for in the current noisy and impetuous moment.