When independent car companies set off one price war after another, the life of joint venture car companies is becoming more and more difficult, and many car companies will not be able to do so. In order to cope with the increasingly competitive market environment, we have no choice but to reduce prices in the hope of increasing sales, so the starting price of more and more joint venture models has come to less than 100,000 yuan, which is undoubtedly a good thing for consumers. Dongfeng Nissan Qashqai is no stranger to everyone, if you now tell you that you can have a Qashqai in your early 100,000s, many people may not dare to believe it, but it is true. The entry-level comfort version of the model launched a limited-time preferential price of 98,800 yuan, and the landing price was less than 110,000 yuan, which once again made many consumers excited.
Qashqai is based on the same platform as X-Trail, which is a professional SUV platform equipped with a full-frame subframe, with good body rigidity, and the actual handling experience is more comfortable and stable, which has become a major advantage for it. In addition, the car is equipped with front and rear independent suspension, which has advantages in handling and ride comfort compared to the Fenglanda with non-independent suspension. The Qashqai has an ideal ground clearance of 181mm, which makes it easier to adapt to rough road conditions than a sedan in the same price range, and it is more reassuring to drive it.
There are two combinations of 2.0L and 1.3T power configurations, both of which are more classic power systems, with a maximum horsepower of 151Ps for the 2.0L engine, which is mainly used in daily households, and the biggest advantage is fuel economy, which many consumers are also aiming for. The power output of the 1.3T model will be more abundant, and the sufficient power reserve can also give users stronger driving confidence, which can be clearly felt in the actual driving process, and more importantly, the driving texture has been further optimized. It's just that for many consumers who choose Qashqai, they just want a daily scooter, so the classic version with a 2.0L power system is still the first choice for many people to buy a car.
There is basically nothing to say about the exterior and interior design of the Qashqai, which is the most traditional layout design, as long as you can't find any major faults, it is better to take into account the public aesthetics than the personality. Many young people feel that it is a bit old-fashioned, especially the classic version of the boring people don't know what to say, and the configuration is mainly practical, which is not suitable for consumers who have high requirements for driving experience. The seats of the low-end model are wrapped in imitation leather material, which is soft to the touch, and the actual riding experience is not bad. The spatial performance is in line with its own positioning, and there is no pressure to cope with daily car use. At present, Qashqai has a total of seven configurations on sale, consumers who like this car may wish to consider the 1.3T medium version, not only the power output is more abundant, but also the configuration is more comprehensive, which is basically enough to deal with daily car scenarios.
The majority of car owners have mixed evaluations of Qashqai, and the most satisfactory places are mainly integrated in fuel consumption, comfort, storage space, and the most dissatisfied places are in the sound insulation effect, odor and other aspects. In short, the Qashqai is a regular family car for daily travel, and there are no other requirements for it. At present, the average monthly sales of Qashqai are about 8,000 units, which is actually a lot lower than last year. Even with the introduction of limited-time discounts, it doesn't seem to attract much attention from consumers. After all, at present, there are too many models with a starting price of less than 100,000 yuan, both fuel vehicles and new energy, and people are inevitably dazzled in the face of these models. Although there will still be people who are willing to pay for a classic fuel car like the Qashqai, its popularity is obviously not as good as it used to be.
In the face of such a situation, it is time for the official to plan how to develop next, after all, in addition to the Qashqai, the rest of the Nissan models are also facing different degrees of development pressure. It is no longer a good way to blindly adhere to tradition and price reduction, the most important thing is to optimize product strength, and only by keeping pace with the times can we not be eliminated by the market. Do you have any thoughts on this?