"See you next May!" On May 14, with the theme of "Chinese brand, shared by the world; The 2024 "China Brand Day" of "Domestic Trendy Brands Build the Future" closed in Shanghai.
The brand day event was co-sponsored by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation and the State Intellectual Property Office. Offline, in the exhibition hall of about 70,000 square meters, there are five major sections: the preface hall, the special exhibition area, the local exhibition area, the enterprise exhibition area and the brand beautiful market, bringing together nearly 1,800 brand enterprises; Online, the official website of China Brand Day has set up an online pavilion for the China Brand Expo, so that visitors can visit the exhibition on the cloud.
On the occasion of the 10th anniversary of General Secretary Xi Jinping's "three transformations", the annual brand day was successfully concluded, and the picture of Chinese brands in the new era is unfolding, condensing into a surging "thousands of miles of rivers and mountains" picture.
The sustainable driving force of brand development
Building a group of Chinese brands with excellent quality, high reputation and obvious competitive advantages is an inherent requirement for developing new quality productivity and promoting high-quality development.
In the preface hall of the theme exhibition area of the China Brand Expo, the theme device of this brand expo "Brand Source Power" stands quietly, and the theme device is composed of five circles that are connected and converged, implying that the five new development concepts of innovation, coordination, green, openness and sharing are interconnected and mutually promoted, providing an inexhaustible source of sustainable power for brand development.
The brand voice is spreading more and more. Last year, China's brand building was fruitful, the Shenzhou family space relay, the C919 large aircraft achieved commercial flight, the successful trial voyage of domestic large cruise ships, the domestic new mobile phone is hard to find, and the "new three" such as new energy vehicles, lithium batteries, and photovoltaic products are popular overseas...... These achievements have been fully promoted and displayed on the brand day.
The effect of the activity is getting better and better. A total of 52 central enterprises participated in the exhibition, an increase of one-third from 38 last year. In addition, nearly 100 well-known domestic brands from 36 provinces, autonomous regions and municipalities, 7 prefecture-level cities and 4 industry associations participated in the exhibition. The participating brands have ranged from "big country and heavy weapon" to "small and beautiful" and "small and new", from "traditional beauty" to "face the future", showing the growth and self-confidence of Chinese brands in an all-round way.
The more and more brand power converges. Wu Hao, Secretary-General of the National Development and Reform Commission, said at the China Brand Development Conference: "The National Development and Reform Commission will launch the research on the high-quality development of the brand in the 15th Five-Year Plan, and promote the deep integration of brand building into major national strategies such as manufacturing power and quality power. With the high-level holding of "China Brand Day" for eight consecutive years, brand building has become a broad consensus and conscious action of the whole society, a strong support for promoting high-quality development, and a vivid practice for accelerating the construction of a new development pattern.
The shock and charm of Chinese brands
Brand is a comprehensive embodiment of the competitiveness of enterprises and even countries, and an important symbol of high-quality economic development. From manufacturing to construction, from following to leading, from domestic to global...... On the day of China's brand, the big country continues to "go new", and the new quality productivity continues to form, which fully demonstrates the strong strength of Chinese brands.
At the front of the aviation industry booth, the "Weilong" J-20 stealth fighter model plays the "C position". In the middle of the booth, the "Kunpeng" Y-20 model and the "Kunlong" AG600M model are displayed, and on the other side, the Z-20 "Condor" and the Z-10 "Thunderbolt" and other military armed helicopters, and the AC313A, AC332 and other "Lucky Bird" series of civil helicopters form a dense formation flight picture, which makes aviation enthusiasts addicted.
China Railway Construction shows the core technology of underground space development in a panoramic way, bringing the mysterious underground space into the public eye: through naked-eye 3D, you can see that the shield machine is extending on the seabed like a dragon, and the urban underground complex is building a "city of the future" hidden deep underground.
In the exhibition hall, there are also the third-generation million-kilowatt nuclear power technology reactor "Hualong No. 1" model brought by China National Nuclear Corporation with completely independent intellectual property rights, and the first independent and controllable power model "Big Watt" and "Shenhai No. 1" energy station model brought by China Southern Power Grid......
In the exhibition hall, a piece of heavy equipment from a large country was collectively unveiled, showing the infinite potential energy of Chinese brands.
If the great power is a shining and solid cornerstone of scientific and technological innovation, consumer brands are blooming, actively displaying their scientific and technological innovation achievements in the fields of new tracks, new kinetic energy, new consumption, and new scenarios, and releasing the charm of scientific and technological innovation and Chinese aesthetics with exhibits.
The 20-rotor composite wing aircraft and green pure electric energy can fly efficiently for 250 kilometers and reach a cruising speed of 200 kilometers per hour...... Shanghai Yufeng Future Aviation Technology Co., Ltd. brought its self-developed M1 electric vertical take-off and landing aircraft to the Shanghai Pavilion to show the world China's major achievements in low-altitude aircraft brands.
A group of Song brocade fabrics exhibited in the TEMOINS "Art +" Intangible Cultural Heritage Craft Sustainability Program, combined with intangible cultural heritage crafts, handbags, sachets and tea bags made by combining intangible cultural heritage crafts, Dragon Boat Festival seasons in the Year of the Dragon and intangible cultural heritage flower tea, have become "façade" exhibits with their high appearance and national trend, leaving many visitors to check in and take pictures.
The brand witnesses the progress and engraves the progress. On the China Brand Day, a piece of hard-core Made in China and a shining Chinese business card let the world feel the shock of the development of Chinese brands, and was also attracted by the charm of "domestic fashion brands".
Regional brands are on a bigger stage
The prosperity of a country, a region and a city is inseparable from the vigorous development of enterprises and the continuous emergence of well-known brands. The regional brand is the most vivid display of the regional economic image, government image, cultural image, social image and ecological image.
China Brand Day activities are also becoming a "window" for regional brands to go to the whole country and the world.
"A little haoran, a thousand miles of fast wind." In the "City Promotion" session of the 2024 China Brand Development Conference held on May 10, Huang He, deputy secretary of the Meishan Municipal Party Committee and mayor, used three lines of poetry to promote Dongpo's hometown to the people on the spot, which was impressive.
Zibo in Shandong, Tianshui in Gansu and other Internet celebrity city specialties that swiped the Internet from last year to this year also appeared on China Brand Day, triggering a boom in audience check-in.
At the same time, in "Bosom Friend Hubei", you will encounter the scenery of three rivers and three mountains, and meet the thickness of Jingchu for thousands of years; In Shaanxi Province's "Industry is good at Qin and the future of Shaanxi", we will experience the civilization transition from ancient times to the present, leading us to embark on a unique Shaanxi brand journey; There is also Shanghai, which shows us how to meet a better life in this city of flowers, between the ever-changing development and the charm of fireworks......
More and more regional brands are going to the big market and polishing China's business card on the world stage. The new domestic products with both cultural flavor and fashion style are based on China Brand Day and look at the international market, demonstrating the firm determination and solid steps of Chinese brands to go abroad and go to the world.
Cultivating and building Chinese brands can help Chinese enterprises improve economic benefits, promote Chinese industries to build competitive advantages, and continue to meet the needs of users in various countries and promote the development of the world economy - this is also the endless afterglow left by China Brand Day.