Flying Elephant Network News (Gao Jingyu/Text) vivo has achieved good market performance in recent years, and has been ranked first in domestic mobile phone sales for three consecutive years. In the first quarter of 2024, vivo once again topped the sales crown of China's smartphone market with a sales market share of 17.4%.
The Chinese market is recognized as the world's most volatile mobile phone regional market, although the head mobile phone manufacturers occupy a favorable position, but the competition is also the most fierce, from the first quarter data can be seen, the gap between the market ranking first and sixth manufacturers is less than 3 percentage points.
The reason why vivo has achieved such achievements is that vivo has always adhered to user-oriented technological innovation, on the one hand, it plans products based on user needs, and on the other hand, it relies on technological innovation to polish the ultimate product experience.
Taking the flagship X100 series mobile phones, which are currently very popular in the market, as an example, the new self-developed image chip V3 has greatly improved its performance in 4K video recording and games. In-depth customization of the blue crystal system with MediaTek to create a smooth system from the bottom; With ZEISS's exclusive APO-certified super telephoto, it brings ZEISS full-range portraits; The blue ocean endurance system brings the "zero endurance anxiety" of "not plugging in all day......
In order to meet the needs of different high-end users, vivo recently upgraded and released three new products in the vivo X100 series, including the straight screen flagship vivo X100s and vivo X100s Pro, as well as the first Ultra model in vivo history - vivo X100 Ultra.
"Image Thanos" redefines the Ultra standard
With the deepening of the high-end layout of domestic mobile phone manufacturers, imaging has become the focus of the competition for high-end mobile phones. In recent years, almost all mainstream mobile phone brands have paid more attention to the upgrading of imaging capabilities, although the research and development direction of imaging technology has its own focus, the integration of software and hardware design has become an industry consensus, opening up more imagination space for mobile video tapes.
As the first Ultra in vivo's history, vivo X100 Ultra is the first to be equipped with Blueprint Imaging, and through a two-way breakthrough in software and hardware, it brings a new flagship for mobile imaging.
In terms of imaging hardware, vivo X100 Ultra is on par with professional cameras, equipped with ZEISS 200 million APO super telephoto and one-inch gimbal-level main camera, and also uses professional optical glass to improve optical performance, and the glass lens applies the same lower dispersion material FCD100 as professional cameras, constantly refreshing the Ultra image standard.
At this press conference, vivo once again released the fifth member of the "blue technology" family - blueprint image. Huang Tao, vice president of vivo products, said that blueprint image represents the cognition and accumulation of vivo image in key scenes, and is a collection of vivo's self-developed sensor technology, self-developed algorithms, self-developed image chips and other imaging technologies.
With the blessing of Blueprint Imaging IP, the super capabilities of the latest version of the V3+ image chip integrate vivo's most advanced AI capabilities and imaging algorithms, and the core algorithm has achieved 100% self-development. With the integrated software and hardware imaging technology design, vivo X100 Ultra can carry more and more complex real-time algorithms and significantly reduce power consumption, ensuring that users can continuously and stably output high-quality pictures and videos.
In addition to the leading image in the history of the mobile phone industry, vivo X100 Ultra's other core configurations are also full, equipped with the third-generation Snapdragon 8 mobile platform + LPDDR5X + UFS4.0 performance iron triangle combination, with a 5500mAh blue ocean battery life system, and a semi-solid-state second-generation silicon blue ocean battery, which can support shooting in extreme scenes at minus 20 degrees, and equipped with a newly upgraded 25-antenna global signal amplification system, which supports a 5.5G network with a 3-fold increase in network speed. A full range of top-of-the-line configurations make the first Ultra in vivo's history worthy of its name.
The blue heart model is upgraded to be smarter and more powerful
At the press conference, Huang Tao announced that vivo's blue heart model has been upgraded to a "self-developed AI multi-modal model", which perceives and understands the world through multiple dimensions such as vision, sound, and space, making the large model more comprehensive, intelligent and powerful.
"The previous large model is mainly based on a single model of words and images, but the large model understands the world through human words, and its information is translated, so there must be redundancy, loss and error, and multimodal technology is to allow the large model to bypass the transformation of this layer of information, and directly contact the world, perceive the world and understand the world directly from the most primitive vision, sound, space, etc., so the multimodal large model will have a more comprehensive understanding ability, more powerful processing power, and of course will be smarter. More versatile. ”
As the industry's first mobile phone manufacturer to promote the end-to-end application of AI large models, vivo has achieved early implementation, wide coverage, complete functions, and strong capabilities in AI large models, and its blue heart large model can achieve more than 700 kinds of mobile phone-related functions, providing more than 20 million users with AI services such as super Q&A, super creation, super search, super management, and super interaction.
In addition to the blue heart model, vivo's "blue technology" self-developed family also includes blue core technology stack, blue ocean battery life system, blue river operating system, etc., which not only represents vivo's profound independent innovation strength, but also provides a steady stream of growth momentum for the development of the enterprise. In the future, with the continuous evolution of "blue technology", vivo's high-end road will be more stable and far-reaching.