On May 15, NIO's second brand, Ledao, was officially released, and its first mid-size SUV, Ledao L60 (parameter | inquiry), was unveiled and announced the pre-sale price. The pre-sale price of the new model is CNY 219,900 and will be launched and delivered in September. According to the official, its brand Ledao means "happy family, good family", and the brand LOGO means "is an upward road, meaning a happier, better, and thriving life journey".
◆ Features of Ledao L60 model
『Arctic Silver and Dawn Orange』
In terms of appearance, the L60 is designed by former Bentley designer Raul Pires, adopting the WAY UP design concept of "thriving", combined with its home positioning, which means very beautiful. Specifically, the new car adopts a closed front grille, and the lower part is a large-size trapezoidal air intake, with C-shaped deflectors on both sides, showing a strong visual tension. At the same time, the headlight cluster of the car adopts a split structure, with the L-shaped daytime running lights at the top as the light brow style, and the high and low beam light clusters below are integrated into one, and the ultra-thin design is adopted, which looks very futuristic. In addition, the front bonnet of the new car is also designed with raised ribs to enhance the strength attribute.
From the side of the body, the car has a short front and rear overhang, coupled with a coupe-style roofline, large wheel arches at the front and rear, a low visual center of gravity, and a swooping attitude, showing a strong sense of sportiness on the side. At the same time, the car is also equipped with petal-shaped low-drag wheels, with hidden door handles, the drag coefficient is Cd 0.229 (for reference, the Tesla Model Y drag coefficient is Cd 0.236), which plays a certain role in extending the vehicle's range.
At the same time, the L60 does not adopt a floating roof shape, but blackens the window trim to enhance the sophistication of the vehicle. In terms of body size, the length, width and height are 4828/1930/1616mm, respectively, and the wheelbase is 2950mm, positioning it as a mid-size SUV.
In terms of the tail, the overall shape of the new car is very sexy, with an upturned ducktail design showing performance style, while the taillight shape does not adopt the current popular through-type shape, but a slightly narrow design, with an embedded trapezoidal license plate area and a black bumper below, with a prominent visual hierarchy. It is worth mentioning that the car will have a liftback tailgate with a very large opening and closing angle to facilitate loading of goods. In terms of trunk space performance, according to the official, Ledao L60 can put down 2 28-inch + 2 24-inch + 1 20-inch suitcase to meet the luggage placement needs of a family of five people.
The new car adopts a front MacPherson + rear five-link independent suspension, with FSD variable damping suspension, and the turning diameter is only 10.8m. At the same time, the intelligent driving part of the car, according to the official said that Ledao L60 can be delivered ready-to-use pure visual intelligent driving solutions, and its whole system is equipped with 30 high-performance perception hardware as standard, including 1 4D imaging millimeter-wave radar, with a maximum detection distance of 370m; 7 x 8 million pixel HD cameras, with a forward detection distance of 687m; 4 starlight 360-degree cameras, as low as 12lux illumination can still be seen.
In terms of safety, Ledao L60 is equipped with a high-strength member protection compartment and a chassis protection compartment as standard, as well as 45 safety configurations such as 2000Mpa ultra-high-strength steel, collision warning, automatic emergency braking, and blind spot monitoring, which fully protect the safety of members and batteries.
In terms of interior, Ledao L60 will adopt the design concept of enveloping comfortable space, which will be equipped with a 17.2-inch 3K retina-level central control screen (the screen adopts DCI-P3 color gamut standard, has 10bit color depth, can display 1.07 billion colors, the peak brightness of the screen exceeds 12000nits, and has anti-reflection, anti-fingerprint, anti-glare, and the screen is 5.35mm on all three equal sides), and has a 16:10 presentation ratio, with a minimalist style of the center console design, While meeting the needs of daily use, it also greatly improves the driving comfort of the vehicle. At the same time, the new car will also be equipped with a cabin waterfall atmosphere light and a 13-inch head-up display.
The new car is equipped with Ledao's self-developed seats, with silver ion antibacterial technology, the front seats can be folded down to make a comfortable recliner, the rear row can be folded down in a 4-2-4 proportion, and the rear row has an 8-inch entertainment control screen and other configurations. In addition, the Dawn Orange seat belt further adds a youthful and lively atmosphere to the interior.
In terms of power, all models of Ledao will be developed based on NIO's third-generation technology platform NT3.0, and will share a battery swap network with NIO. Specifically, the Ledao L60 will be built on a 900V silicon carbide platform, and will use a BaaS battery leasing solution, using 75kWh and 100kWh battery packs for daily commuting, and 150kWh battery packs can be replaced by battery swapping for long-distance travel, with a range of 555km, 730km and 1000+ km respectively.
◆ Why do you want to be a Ledao brand?
According to the official statement, NIO can better serve more users and meet the car needs of mainstream family users. At the same time, the current penetration rate of new energy vehicles exceeds 50%, and the market acceptance of intelligent pure electric models is gradually increasing, entering the choice of mainstream family users. In terms of choice, mainstream family consumers need a product that can better meet the daily needs of such groups.
◆ What value can the Ledao brand bring to NIO?
It can be said that the launch of the Ledao brand is NIO's feedback on the multi-brand strategy covering a more comprehensive market demand, and Ledao will reduce costs from the perspective of production, R&D expenses and infrastructure. At the same time, the launch of the Ledao brand, with a more people-friendly pricing direction and the brand concept of focusing on family cars, is expected to bring better sales performance, and will also fully revitalize the systematic construction of NIO's long-term investment.
In addition, the launch of the Ledao brand can also improve the capacity utilization rate of the factory and reduce production costs; Improve the utilization rate of technology R&D results, so as to evenly share R&D costs; Improve the utilization rate of the energy replenishment system and reduce the cost of infrastructure. Currently, NIO has more than 11,000 R&D engineers. In the past two years, NIO has invested more than 24 billion yuan in technology research and development, built 12 full-stack technology layouts, carried out comprehensive self-research in multiple fields, and has a large number of industry-leading technologies and patents in the R&D fields of vehicle global operating system, intelligent hardware, intelligent system, intelligent application, three-electric system, and vehicle engineering. The company has built a R&D organizational structure, R&D system capabilities and R&D results application model suitable for the efficient development of multiple brands. The release of the Ledao brand will further enhance the efficiency of the company's R&D system.
It is worth mentioning that at the beginning of May, Weilai ushered in the 500,000th production car in Anhui Hefei Xinqiao Intelligent Electric Vehicle Industrial Park Weilai second factory off the assembly line, this year is also the 10th anniversary of the establishment of Weilai, as of April this year, Weilai Automobile has delivered a total of 495267 new cars, for May also launched the "0 down payment" car purchase program and "trade-in" to enjoy up to 20,000 yuan exclusive subsidies.
◆ Ledao App was launched
Ledao App has completed the launch of major mobile phone malls on May 11, and Ai Tiecheng, president of Ledao Automobile, interacted with netizens in the App. From the perspective of the model of the Ledao App, it basically completely replicates the model of the Weilai App, making the App a user community, and the executives interact with netizens, giving everyone the sharing of quality life, and providing a wealth of peripheral products of the Ledao brand to improve user stickiness and community activity.
◆ Competitive models
Ledao L60 is mainly for the consumer market of 20-300,000 yuan family users, and the competing products are locked in Tesla Model Y. Compared with competing products, it can be said that the Ledao brand is "born mature", and it has the most complete sales channels, service system and unique energy supplement system in the industry. It is worth mentioning that, based on NIO's complete R&D system, Ledao has "innate advantages" in vehicle architecture, intelligent driving, intelligent cockpit, driving performance, safety performance, reliability, etc., and Ledao L60 can enjoy the experience of high-speed NOA and urban NOA when it is delivered, which is more attractive than the launch of "futures" by some brands.
In addition, according to the official, within one year from the date of delivery, Ledao users can use NIO's mature battery swap system, which are 3.0 and 4.0 battery swap stations, with Ledao's new architecture and station-side lidar perception automatic parking technology, you can enjoy a one-click automatic parking battery swap experience, and complete the battery swap in 3 minutes. Of course, with the layout of the high-speed battery swap network of 9 vertical, 9 horizontal and 19 major urban agglomerations, the Ledao L60 has a strong competitiveness.
◆ Editor's summary
According to the official, the Ledao brand sales network will cover 68 cities and 200 stores by the end of the year, and on the service network, the delivery will be fully involved in the NIO service network resources, thereby greatly reducing users' concerns about the slow construction of the new brand service network. At the same time, judging from the information released by the official release of NIO, in April, NIO added 14 new battery swap stations, with a total of 2,415 and 22,449 charging piles, and nearly 80% of the user's power supply came from 3-minute battery swapping and non-inductive home charging. NIO users swapped 1,973,376 batteries in April, with a total of 44,146,889 battery swaps. According to official calculations, in April, each NIO user swapped the battery 4 times on average, each time taking about 3 minutes, and the cumulative battery swap time was only 12 minutes, saving 3 hours and 48 minutes of power-up time. On the enterprise side, in April, NIO reached charging interconnection with SAIC-GM, Jiyue and Shenlan, and reached a strategic cooperation with Lotus on charging and swapping to jointly promote the open sharing of the power supply network. Such dazzling data can further make the Ledao brand enter the eyes of consumers and make the Ledao L60 become their car purchase list.
This year is also the 10th anniversary of the establishment of NIO, looking back on the past 10 years, the NIO brand from the beginning of the high-spirited, to the crisis, to the revitalization, to the current second brand release, for the best commemoration of the ups and downs along the way. With the continuous growth of the dealer network, energy supplement network, product lineup, and the continuous maturity of the service system, we also look forward to more brilliant achievements from NIO and Ledao released today.