Editor's note
Recently, hot topics such as "Zhangjiajie is crowded with Korean tourists" and "Hong Kong tourists are pouring into Changsha" have been frequently searched, and the mainland tourism market continues to be hot. As the tourism boom continues to heat up, various places are competing to lay out the cultural tourism industry, setting off an upsurge of building world-class tourist destinations. What is a world-class tourist destination? What are the basic requirements and standard references? What is the gap between the mainland's tourist destinations and the world's first-class tourist destinations? The reporter of China Economic Times found in the investigation and visit that some tourist destination brands are not loud enough, the scale of the tourism industry is small, and the level of tourism service is insufficient, and there is still a long way to go to build a world-class tourist destination.
Journalists observe
■China Economic Times reporter Wang Xiaoxia
A world-class tourist destination is the embodiment of the comprehensive strength of a country or region.
Since April 2021, "world-class tourism city" has been mentioned, promoting the construction of world-class tourist attractions, resorts and world-class tourist cities. In the past two years, many places on the mainland have set off an upsurge of building "world-class tourist destinations".
What is a "world-class tourist destination"? What are the basic requirements and criteria for a "world-class tourist destination"?
According to the definition of experts from the United Nations World Tourism Organization, a world-class tourist destination refers to a tourism regional complex that attracts domestic and international tourists for sightseeing, leisure and vacation, conference and exhibition, and all supporting elements meet international standards.
The mainland has abundant tourism resources, with many unique natural landscapes, a long history and culture, and rich folk customs, which are all important factors to attract tourists from all over the world.
At the same time, the mainland has a huge tourism market and huge potential consumer groups, providing a broad market space for building a world-class tourist destination.
The relevant government departments attach great importance to the development of tourism and have introduced a series of policies and measures to support the development of tourism, which provides a strong guarantee for building a world-class tourist destination. The mainland has also actively participated in international tourism cooperation, joined international organizations, and carried out tourism exchanges and cooperation with other countries, thus enhancing the international influence of China's tourism industry.
However, while full of development opportunities, the mainland also has to face the gap with advanced countries and regions on the road to pursuing world-class tourist destinations.
The quality of tourism services still needs to be improved. Despite the rapid development of the mainland's tourism industry, there is still a certain gap between it and the international advanced level in terms of tourism reception and tour guide services.
Cultural innovation is insufficient. In the context of globalization, how to deeply excavate and display local cultural characteristics and build a cultural brand with international influence is an important topic for domestic tourism practitioners.
In addition, ecological and environmental protection issues cannot be ignored. In the process of tourism development, how to balance the relationship between economic development and ecological environmental protection and achieve sustainable development is also a challenge that must be faced.
To build a world-class tourist destination, it is not an overnight thing, it is necessary to cast a chapter with a global vision, paint a grand scene with Chinese characteristics, give full play to its own advantages, overcome shortcomings, and continuously improve the overall level and international influence of China's tourism industry.
Image source of this article: photo.com
Chief Producer丨Wang Hui Che Haigang
Producer丨Li Piguang, Wang Yu, Liu Weimin
Editor-in-Chief丨Mao Jinghui Editor丨Chen Shuhan