2024 is the most fierce year for the new energy vehicle industry, with the price war and the knockout competition continuing to intensify. In order to win this battle, car companies need to form differentiated competitive advantages through product and technology innovation. In the face of the challenges of the new energy era, Changan Automobile has accelerated the layout of new energy vehicles. Recently, Changan Automobile has declared a number of new models to the Ministry of Industry and Information Technology, of which Changan exclusively owns 6 models, including the new CS75 PLUS, Navy L07, Navy S07, Navy S05, AVATR 07 and Changan Mazda EZ-6. It can be seen that a new round of Changan Automobile's product offensive is about to start.
All six new cars were declared
In the first four months of this year, Changan Automobile handed over a good report card, with a cumulative sales volume of 902,200 units, a year-on-year increase of 14.24%, of which 761453 self-owned brand sales, an increase of 13.32% year-on-year. The sales volume of independent passenger vehicles was 560419, an increase of 10.26% year-on-year. Although the sales growth rate is gratifying, there is still a certain gap between Changan Automobile and BYD, Geely and other domestic traditional car companies in terms of the sales scale of new energy vehicles.
In order to further expand the sales scale of new energy vehicles, Changan Automobile is carrying out a multi-brand and multi-technology layout, and has made new car declarations. Among them, Changan's own brands include the new generation CS75 PLUS, the dark blue brand has L07, S05, S07, AVATR 07, and Changan Mazda's EZ-6. These new models are planned to enter the market in the second half of this year, helping Changan Automobile to launch a new round of product offensive.
There are also many highlights of these new models, the new generation of CS75 PLUS inside and out design upgrade, dark blue L07 and S07 are expected to be equipped with Huawei's intelligent driving system, which will have excellent performance in intelligence. The AVATR 07 will also provide extended range power for the first time, and will be the first extended range model of the AVATR brand. As for Changan Mazda EZ-6, on the basis of inheriting Changan's new energy technology, it incorporates Mazda's sports genes, and is a practical and fun new energy family car.
It is not difficult to see that Changan Automobile will make full efforts in various market segments this year, and diversify to meet market demand through a full range of product categories. According to Changan Automobile's plan, there will be 8 new energy vehicles entering the market this year, and there will also be dark blue G318, C798 and other models entering the market. The launch of these new models is intended to help Changan Automobile achieve its annual target of producing and selling more than 2.65 million units this year, an increase of 100,000 units from 2023.
In order to transform into electrification, Changan Automobile has taken a positive attitude, and through the development and manufacture of a variety of new energy vehicles, it can expand its product lineup on the one hand, and achieve more ambitious goals on the other hand. According to the plan, Changan Automobile will stop selling gasoline vehicles in 2025.
Or prepare for fuel vehicles
Since announcing the Shangri-La Plan in 2017, Changan Automobile has been accelerating the pace of new energy transformation. At present, Changan's new energy sector is divided into Changan brand, Deep Blue brand and AVATR brand, which fully cover the three major markets of entry, mainstream and high-end. This year, it will bring 8 new energy vehicles, which will have a more comprehensive model layout, and may also prepare for the brand's comprehensive transformation to electrification.
However, in view of the fierce competition in the new energy vehicle market, Changan Automobile's performance in the field of new energy vehicles failed to continue the good performance of the fuel vehicle segment. It is not difficult to find that fuel vehicles have always been the sales market of Changan Automobile, and in this case, if Changan Automobile stops selling fuel vehicles in 2025, the challenges it will face in the future will be greater than the present.
Of course, Changan Automobile is not the only car company in the industry calling for the cessation of the sale of fuel vehicles, and there are also car companies in the market that have comprehensively transformed into new energy and succeeded.
However, BYD's road to success is not easy to copy, it has accumulated decades in the field of batteries, mastered a number of core technologies, and a number of new energy industry chains have also formed a closed loop, so the new energy vehicles developed and manufactured have more say in terms of technology and cost, especially the cost of power batteries, the application of blade batteries, can make the price of its models continue to fall, while ensuring the quality it deserves.
Unlike other car companies, especially national enterprises such as Changan Automobile, they have been developing in the field of fuel vehicles for many years, and their models are mainly fuel vehicles, and new energy vehicles have not yet formed a strong influence. In this case, the suspension of the sale of traditional fuel vehicles is a great test for its own new energy industry chain.
On the other hand, the current new energy supporting facilities are not perfect, and there are still shortcomings and weaknesses in the planning and layout, construction and operation, and technology application of new energy charging facilities, so many consumers are more willing to choose fuel vehicles when buying cars. This environment is also more conducive to the development of Changan Automobile's fuel vehicles.
Nowadays, fuel vehicles are still the sweets of the market, for traditional car companies such as Changan Automobile, it is more practical to adhere to the parallel route of oil and electricity, and on the basis of stabilizing the sales of fuel vehicles, vigorously lay out new energy products, until new energy models reach a considerable sales scale, and it is not too late to stop the fuel vehicle business.
Changan Automobile will further strengthen its competitiveness in the field of new energy by launching a variety of new energy products, and Changan Automobile's style of play is different from that of many car companies, not focusing on the layout of a single segment, but through a full range of product layout, to meet the diversified needs of the market. This way of casting a wide net will help Changan Automobile find new sales growth points in the new energy vehicle market with intensified involution, and perhaps this approach is also to prepare for the brand's comprehensive transformation to electrification.
Speaking of which, Brother Yu Lu would like to mention that whether oil trucks should be banned or not should be decided by the market, rather than by the planning instructions to give a clear time, otherwise it is easy to lose more than you gain.