Source: China Economic Net
In April, the Denza D9 won the monthly championship with 10,031 units, 3,142 units ahead of the second-place Grevia, while the Buick GL8 rarely fell out of the top three. However, Buick GL8 launched the first intelligent plug-in hybrid version of the all-new GL8 Luzun PHEV in April, and in the future, "it will once again defend its position as the king of MPVs with 'super luxury plug-in hybrid MPV'".
With the introduction of new energy models in the Buick GL8, the mainstream passenger MPV market will accelerate into the new energy era. At present, the Denza D9, VOYAH Dreamer, Trumpchi E8 and E9, Xpeng X9 and Li MEGA have all set foot in the new energy MPV market and occupy a certain share.
According to the data released by the Passenger Association, the domestic MPV model sales in April this year were 82,000 units, down 14.9% year-on-year and 12.1% month-on-month; Cumulative sales from January to April were 320,000 units, down 5.8% y/y.
In April, the Denza D9 won the monthly championship with 10,031 units sold, 3,142 units ahead of the second-place Grevia. Judging from the top 10 sales list, independent brands account for 6 percent, but except for the Denza D9, the rest of the models rank relatively low. In April, Toyota's Grevia and Sena both surpassed the Buick GL8 to rank second and third respectively, while the Buick GL8 rarely fell out of the top three.
Specifically, the Denza D9 has basically secured the first place in the domestic MPV market, with 118595 sales in 2023, ranking first, and the cumulative sales from January to April this year will be 32,646 units, still ranking first. In April, Zhao Changjiang, general manager and chief co-creation officer of DENZA Auto, posted on Weibo that the cumulative sales of the DENZA D9 have exceeded 150,000 units since its launch, making it "the best-selling MPV in the Chinese market".
Zhao Changjiang said: "DENZA is the first brand of BYD Group's intelligent support, and it is also the most core brand. It is reported that the 2024 DENZA D9 is based on intelligent cockpit, intelligent driving, and intelligent chassis to create D9 full-dimensional intelligent luxury. The DENZA Link ultra-intelligent interactive cockpit equipped with the interior of the car has evolved into a 9-screen interconnection that supports continuous dialogue in all scenarios. Equipped with the DENZA Pilot L2+ intelligent driving assistance system, it also has functions such as lane navigation and remote parking.
Denza D9 China Economic Net reporter Chen Mengyu/photo
In the past April, the new Grevia ushered in the launch, the new car released a total of 7 models, the price of 299,800-416,800 yuan, its comfort version of the price compared with the current model dropped 16,000 yuan, the manufacturer's guide price for the first time into the 300,000 yuan range. Wang Linhu, deputy general manager of FAW Toyota Motor Sales Co., Ltd., said that FAW Toyota is developing in the direction of comprehensive high-end and comprehensive intelligent hybridization, and the new Grevia is FAW Toyota's first high-end flagship MPV that has been renovated and upgraded.
Buick GL8's market share was challenged by the impact of the above-mentioned models focusing on the high-end MPV market, with sales of 5,192 units in April. However, on April 24, Buick GL8 launched the first intelligent plug-in hybrid version of the new GL8 Luzun PHEV, officially opening the new energy era of GL8.
Lu Zun PHEV China Economic Net reporter Chen Mengyu / photo
At the press conference, Zhuang Jingxiong, general manager of SAIC-GM, said: "The R&D center focusing on Chinese users, the perfect new energy technology system and the forward-looking intelligent layout are the confidence of Buick GL8 to achieve cross-era self-transcendence. In the fuel era, GL8 has always led the market as the king of MPV, and when it enters the plug-in hybrid 2.0 era, the all-new GL8 Luzun PHEV will once again defend its position as the king of MPV with 'super luxury plug-in hybrid MPV'. ”
A staff member of a Buick 4S store in Beijing told reporters, "Luzun PHEV has unique advantages with 1370km ultra-long endurance and intelligent configuration, Luzun PHEV has driven the increase in individual users, and is favored by ordinary individual consumers, and at present, the car only accounts for forty percent of small and medium-sized users." ”
It is foreseeable that with the introduction of new energy models in Buick GL8, the mainstream passenger MPV market is accelerating into the new energy era. The Denza D9, Xpeng X9, Li MEGA, VOYAH Dreamer, and Trumpchi E8 and E9 have all entered the new energy MPV market and occupied a certain share.
Among them, the VOYAH Dreamer and Trumpchi E8 both entered the top 10, with sales of 2,822 and 2,299 units respectively in April. The hot sales of models such as Trumpchi M8, Trumpchi M6 and Trumpchi E8 also prove the rise of independent brands in the MPV market.
It is also worth mentioning that the Odyssey, which has disappeared from the top 10 list for a long time, returned in April with sales of 4,108 units, ranking sixth. And Elysian, who had previously "advanced and retreated" with Odyssey, still missed the top ten in April, with sales of 1,941 units, ranking twelfth. (China Economic Net reporter Chen Mengyu)
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