"In the past, a small stall could feed a family, but now day and night, tired and tired, working hard, but I can't even get a house", Lao Zhang, who was standing in the cake shop, sighed, looking at the shops that were transferred and rented along the street, he couldn't figure out what caused it?
China has a population of 1.4 billion, and it should be very easy to do business to make sense, after all, everyone has to live, what a huge market is this? Businessmen should make a lot of money.
But what are the facts? Lao Zhang spent more than 300,000 yuan to open a cake shop, but the business can only barely maintain profit and loss, you must know the location of his shop, but near the university town, it is a very good location, the rent of a month is seven or eight thousand, and there is labor and the like, nothing to do a month, there are tens of thousands of yuan of expenditure.
Lao Zhang is also difficult to ride a tiger, he doesn't know what he is going to do, continue to do it, and he can't make any money, this is also a true portrayal of most people, who are now opening stores.
In addition, the same is true for the business of the online store, Shandong Wang Shun, a good buddy of mine, is doing e-commerce business, the first two years, the business is slightly better, these years, you can only rely on buying some traffic, there will be customers to buy, once you don't buy traffic, there is no business.
And now the traffic fee of the platform is getting higher and higher, and the things people buy are getting cheaper and cheaper, staying by the computer every day, working day and night, and the body is exhausted, but the money is not earned at all, which can't help but make people sigh.
The business of physical stores is bleak, and the business of online stores is also quite bleak, and the 1.4 billion people cannot bring consumption, why is it becoming more and more difficult to do business? There are 3 reasons behind it, but the reality is very cruel.
1. The competition among peers is becoming more and more fierce, and the price is quite transparent
Now with the rise of the mobile Internet, when buying things, people will compare several, which leads to more and more involution between the same industry, and some small businesses without strength have become victims.
When the prices of all items are quite transparent, the fight is for resources and financial resources, which is obviously more beneficial for big capital, and it is definitely more and more difficult for us ordinary people.
2. Prices are rising, but wages are not rising at all
Now our consumption cost is very high, and the price is getting higher and higher, before this, many people are trapped by the house, high loans, and interest, itself is pressed people breathless, at this time even the most basic daily necessities and the like, have ushered in a price increase, but the wage income has not increased.
In the face of such great pressure, especially mortgages, and prices are rising, coupled with children to be raised, parents also have to support, naturally people will not dare to consume.
3. The continuous rise of online shopping has also made it more and more difficult to do business
Online shopping, in the past, was fragrant, anyone can go to consume, for a while has become quite lively, for consumers, cheap goods are indeed worth buying, for merchants, there are also good profits. Nowadays, with the rising tide of promotion fees and higher and higher shares, this is facing more and more pressure for merchants, especially for beginners, which is extremely difficult.
Therefore, today, with such fierce competition, doing business is becoming more and more volatile, and in the end, only big capital will benefit.
To solve these problems, it is nothing more than to work the "three mountains", medical care, education and housing, when these pressure on people is less, it will really drive consumption, and can really make the economy active, otherwise, these are still the big problems we face.