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From a local dairy enterprise to a national dairy enterprise, Junlebao has done something right
Brand building is inseparable from quality support. Junlebao milk powder took the lead in passing the global food safety standard (BRC) A+ certification, the top certification in the infant milk powder industry, and became the first infant milk powder company in the world to obtain the A+ top certification.
The dairy industry is highly technological, involving biology, nutrition, and health. Taking biological breeding as an example, cows of the same breed, under the condition of the same amount of forage, through breeding improvement, some may produce 30 kg of milk a day, some may produce 40 kg of milk, and some may produce 20 kg of milk. Junlebao insists on promoting the healthy development of the dairy industry through innovation, and selects high-quality bulls through advanced embryo technology to improve the average yield of dairy cows and improve milk production efficiency.
Along the way, Junlebao has the courage to change and innovate, and has overcome one crisis after another on the road of innovation.
"A good business environment is like the climate"
The development and growth of Junlebao is inseparable from a good business environment. Regarding the business environment, Wei Lihua, chairman and president of Junlebao Dairy Group, made such a vivid analogy, he said: "A good business environment is like the climate. If it's spring, and in a good environment, a tree is about to sprout everywhere, and it's a suitable environment for growth, then the tree may have to grow. ”
A good business environment will promote social progress and promote the development of private enterprises. The Hebei Provincial Party Committee and the Provincial Government have successively issued documents to promote the revitalization of the dairy industry, encourage and support the large-scale breeding of the dairy industry, and provide policy support in the renewal of equipment of dairy enterprises. Wei Lihua said: "Through the support of the provincial party committee and the provincial government for more than ten years, we can revitalize the dairy industry in Hebei and have the results of Junlebao's development today." ”
Wei Lihua was deeply impressed by Hebei's efforts to continuously improve the business environment. Wei Lihua recalled: "In 2013, Hebei Province Document No. 57 clearly stipulates that if you want to build a ranch, the government will give a subsidy of 4,000 yuan to a cow, including Junlebao's new milk powder factory and Junlebao's purchase of equipment, all of which are supported by the government's real money. ”
From a large dairy province to a strong dairy province
Hebei is a large dairy province and is now moving towards a strong dairy province. How to achieve the goal of a strong dairy industry? Wei Lihua said: "First of all, there must be a good leading enterprise to drive, Hebei to build an internationally competitive dairy brand, inseparable from the brand enterprise driven." Hebei Province's support for Junlebao is to make the dairy industry stronger. ”
Junlebao dairy cows have achieved the first place in the country in terms of large-scale breeding, the first in the country in terms of yield, and the first in the country in terms of sales of infant milk powder. "Junlebao is moving towards a stronger field", Wei Lihua said: "I believe that the dairy industry in Hebei Province will become stronger and stronger in the future. ”
Hebei vigorously supports the development of the private economy and continues to improve the business environment. Wei Lihua said: "Private enterprises need a good business environment, and recently the state is promulgating the "Private Economy Promotion Law" to protect the property and reputation of private enterprises from the legal level. The key to supporting private enterprises is to let private enterprises dare to invest, rest assured, and rest assured to innovate and develop. ”
Wei Lihua is a marathon enthusiast. Running a marathon is the same as doing business, Wei Lihua said: "Everything is difficult at the beginning. The first time I ran 300 meters, I couldn't run, but now I can run 42 kilometers, and that's a development process. ”
The marathon is about 42 kilometers long. For the development of Junlebao at this stage, Wei Lihua took running a marathon as an example, and the development of Junlebao entered the second half. Looking to the future, Wei Lihua said: "We will definitely encounter difficulties, but we are still very confident to challenge the development of the second half. ”
"Yuexianhuo has achieved the leading sales in the country, Junlebao has spent 4 years, and Jane Melt is now the first in the country (low-temperature) yogurt." Wei Lihua said confidently: "I think it's like running a marathon and running a second time, so there is no so much pressure." Seize the opportunity to run forward and win more firsts. Our vision is to become the leader of China's nutritious and healthy dairy products (enterprises) and keep moving forward! ”
Producer: Liu Chengqun, Zhang Wenjun
Curators: Liang Haitao, Hou Xinhui, Cao Qing
Choreographer: Zhou Guoliang, Yang Shuang
Camera: Wang Hongfei, Zhang Wenjin, Zhang Chao
Late stage: Yang Shuang
Text: Ren Kai
Editor: Zhang Zihan
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