In the past two days, a new star of Internet celebrity in Heze, Shandong Province has suddenly risen, rushed to the hot search list over and over again, and appeared in front of everyone.
His name is Guo Youcai and he is a singing blogger.
With a cover song "Promise", it quickly became popular all over the Internet in just a few days.
On May 10, his account had only 190,000 followers.
In just 4 days, it has risen to nearly 4 million fans, which is not amazing.
As of now, the data is still growing rapidly.
Guo Youcai, formerly known as Guo Zhuang, is a 25-year-old young man.
His fixed live broadcast location is Heze South Station, which has long been suspended.
Every day at 10 o'clock in the morning, he will start the broadcast on time, and the number of people in the live broadcast room can quickly soar to 100,000+.
According to people close to him, the number of people online at the same time in the past two days has been able to remain in the millions.
In the live broadcast room, he was wearing a 90s retro suit, combing his big back, and looking like a middle-aged man who had experienced vicissitudes.
Plus the discontinued Heze South Station, the old BMW, the dim filter effects, and the pop songs of the 90s.
With the blessing of these retro elements, a "nostalgic" style full of memories makes people suddenly pull people's thoughts back to the past.
According to local media reports, he lost his mother at the age of 10 and entered society at the age of 13.
In those years, he repaired electric cars, worked as a receptionist in a bathing center, and set up a stall.
No matter how difficult life is, never forget your musical dreams.
Later, he did a barbecue at night and sang live during the day, focusing on a persevering and dripping stone.
On the homepage, he wrote:
"The start time of the broadcast is 10 o'clock in the morning every day, thank you for giving a rural guy who has been selling barbecue for five years a chance to show himself."
There are inspirational stories, contrasts, and the resonance of netizens is naturally there.
An east wind blew, and it exploded overnight.
After listening to the song he sang, countless netizens said:
"The pain he sings, ibuprofen can't stop."
"There's too much stamina."
At the same time, Guo Youcai became popular, and directly drove the obscure city of Heze.
After he became popular, netizens from all over the country ran to Heze to listen to him sing.
Heze South Station, which has not stopped for a long time, has become an Internet celebrity check-in place overnight.
The scene was unprecedented, and it was crowded.
According to official media reports, the daily passenger flow of Heze South Station in the past two days is as high as 300,000.
And all the sudden changes are only half a month.
Some netizens picked up the live video of Guo Youcai before he became popular, and the Heze South Station behind him was empty, and the environment was dilapidated.
And now that it is on fire, an asphalt road has been paved at the entrance of Heze South Station overnight, and even a live broadcast area has been planned.
There were many tourists at the scene who took videos and started live broadcasts at Guo Youcai's live broadcast site, and the live broadcast traffic of Heze South Station increased sharply, which once caused network congestion.
The three operators of China Mobile, China Unicom, and China Telecom simply drove the signal car directly to the scene, and added network base stations overnight to escort the live broadcast.
In order to catch this pouring wealth, the local public security even opened an office on the spot to provide related services.
At the same time, volunteers also came to the scene.
Every day from eight in the morning to the evening, it not only provides free mobile phone charging, mineral water, road guidance and other services for foreign tourists, but also sends Heze's specialty peony to tourists.
It is not difficult to see that the whole Heze is very dedicated, it can be said that it is as appropriate as it is, as appropriate as it is, for fear that this splashing wealth will slip away without paying attention.
But there is a question that makes many people wonder:
Overnight, Guo Youcai became so inexplicably popular.
The city of Heze is also so confused and on fire.
Many people are curious, Guo Youcai is not handsome, and his singing skills can only be said to be average, why can he stand out on the short video platform?
Can he have today, is there a team behind him, and does it really rely on his own talent?
casually opened a video discussing Guo Youcai, and the content was almost like this:
In those years of obscurity, he experienced countless cold eyes and ridicule, but he never gave up on the dream in his heart.
His popularity is not only an online phenomenon, but also an affirmation of personal growth and struggle.
His story inspires everyone, as long as there is a dream, there is hope; As long as you work hard, it is possible to create your own miracle.
In their opinion, Guo Youcai's counterattack is a hymn to the grassroots spirit.
After all, people love stories of grassroots counterattacks.
But is that really the case? I don't think so.
In my opinion, Guo Youcai does have something, but there is actually a lot of such things on the platform.
What can really make him popular is still relying on an east wind: the push of the platform.
Because the platform is actually a large self-media.
Every once in a while, the platform will introduce new characters and create new topics to inject fresh blood into itself.
It is undoubtedly the best choice to build the grassroots and let the grassroots counterattack.
Because what people want to see most is the success of the neighborhood, and the grassroots counterattack can make more and more people see hope, and even dream that they can become famous overnight, so as to join the live broadcast and become a creator.
In this way, the content of the platform can be richer and richer, and the user stickiness will continue to be online.
Guo Youcai is just the new favorite of the platform during this time.
In fact, it is not Guo Youcai who is really popular, but the platform.
Do you still remember last year's explosive Xiucai?
Each video is recurring content:
Dressed in a polo shirt or shirt with a roll-neck, he appears in the field and lip-syncs a few earthy love songs, interspersed with the signature lip licking, smiling, and eyebrows raised.
is such a level, stunned to attract tens of millions of fans.
Every time there is a live broadcast, the number of viewers in the live broadcast room is always hundreds of thousands.
and Yu Wenliang, a Shandong boy with a piece of "The Most Beautiful Sunset I've Ever Seen, It's You Who Accompany Me to See the Sea".
In less than two weeks, he jumped from an ordinary amateur boy to a big Internet celebrity with millions of fans.
His videos are almost all about turning around, giggling, stunned, and pouting.
and the driving school instructor Wen Huijun, who is funny and has a look.
Three accounts, three styles.
In the morning, in the account of Li'an Wen, he is a driving school instructor who teaches students.
At noon, he became a god of "making babies feel happy and happy at all costs".
With a big gold chain, he started a live broadcast and jumped subject three.
In the evening, he became a late-night chicken soup emotional mentor in Wen Huijun's account.
A slightly photo, coupled with the text of emo, is simply how affectionate and affectionate, how melancholy and melancholy.
Do you think he's funny? It's not that funny.
Chicken soup? It doesn't seem to be that much chicken soup either.
But it was a blur to get a big result on the short video.
When his popularity was at its peak, Wen Huijun basically didn't need to show his talent in the live broadcast room.
Because the gift screen is too dense.
A live broadcast lasted for two hours, and he clasped his hands together throughout the whole process, bared his big teeth and said, "Thank you, big brother!" ”
That's it, after a live broadcast, you can earn more than 10 million.
There is even news that the background of Wen Huijun's Douyin account shows that the account balance has exceeded 100 million...
In the era of short videos, people like this who gain traffic overnight and are pushed down as "Internet celebrities" will appear almost every once in a while.
Therefore, if you want to be "selected", you usually need the blogger's content to be unique enough, and "down-to-earth" has become an easy style to achieve on this track.
Because his audience is wide enough, he can change his life and achieve financial freedom with just two twists, so that people will join one after another.
The incense of the platform will become more and more prosperous.
But people are aesthetically fatigued, not every IP is Dong Yuhui, the more product, the more valuable.
So they can only experience a brief burst of fire, and then they will be quickly replaced by new blood.
For example, the Kaifeng "Wang Po" that exploded some time ago, and Guo Youcai, who wrote today, is another example.
How long it will be popular after being selected, no one can give a prediction.
But the Internet is so magical, if it is hot for a while, you can be happy for a lifetime.
The story template of ordinary people's overnight popularity may last for a long time.
Li Youcai, Zhang Youcai, and Wang Youcai appeared one after another.
Perhaps, already on the way.