With the acceleration of the pace of modern life, the problem of hair loss is gradually becoming a social problem that plagues more and more people. In order to enhance the public's awareness of hair health and promote the scientific prevention and treatment of hair loss, on May 12, Da Feixin launched the "Hair Health China Tour" - "Hair Awakening" salon activity, aiming to popularize hair health knowledge and improve the public's awareness of hair loss and prevention and control through a series of online and offline methods.
This event is not only a promotion of public hair health awareness, but also an innovation in industrial and OTC industry services.
A new scenario of three-way dialogue makes hair growth more efficient
As a typical representative of many groups of hair loss patients, they have experienced the problem of hair loss firsthand, so they are eager to find a more scientific and effective way to restore their hair. At the same time, they are also willing to share their treatment experience and experience to help other hair loss patients find their own treatment and get rid of hair loss together.
In this event, Da Fei Xin also invited many hair growth experts in the industry to share the latest hair health research results, provide the public with authoritative hair loss prevention and control knowledge and guidance, and receive common problems from hair loss patients, including the speed, scope and possible causes of hair loss. Provide patients with answers to questions about treatments, side effects, treatment cycles, etc.
In addition, OTC executives joined the conversation, demonstrating the importance they place on the health of patients with hair loss, helping to strengthen patients' trust in the pharmacy chain and the services they provide. Through direct dialogue with patients and physicians, executives can better understand market needs so they can optimize their pharmacies' product offerings and provide products and services that are more in line with patient needs. This not only helps to strengthen the brand image, but also enhances the brand value and makes the pharmacy more competitive in the market.
The call service has been upgraded again, opening a new era of hair growth
In terms of product innovation, Dafeixin has demonstrated its deep strength in the field of hair health management. The brand has established a product matrix of "raw supplement, dyeing and care" including minoxidil liniment, hair growth tablets, spleen and kidney two help pills, etc., which comprehensively covers all stages of hair growth, nutritional supplementation, hair coloring, care and maintenance, providing consumers with a one-stop hair health solution.
In terms of service upgrades, Dafeixin's call service is one of the highlights of its brand. By establishing exclusive files, providing medication reminders, effect tracking and 24-hour online customer service, Dafeixin ensures that consumers can receive all-round support and assistance throughout the treatment process.
In 2024, in order to better meet the treatment needs of hair loss patients, Dafeixin's hair calling service has been upgraded in an all-round way. This upgrade has joined forces with MediTrust Health to jointly launch a patient welfare program called "Calling Service". This program aims to provide a safer and more secure treatment plan for the majority of hair loss patients.
According to the provisions of the program, as long as the patient participates in the program and strictly follows the doctor's instructions during the 6-month hair growth cycle, and standardizes the use of Dafeixin minoxidil liniment for treatment, then after the treatment cycle, if the patient still does not see the effect of hair growth, he can apply to the insurance company for compensation after 6 months. The introduction of this policy undoubtedly provides a strong guarantee for patients, so that patients have no worries in the treatment process.
The product line of the new chain pharmacy cooperates to enhance market competitiveness
As a hair growth brand with 22 years of professional experience, Dafeixin's product matrix of "Raw Supplement, Dyeing and Care" not only meets the diversified needs of consumers, but also brings new growth points to chain pharmacies. By enriching the product line of pharmacies, Dafeixin has helped pharmacies improve their market competitiveness.
Such a product matrix not only meets the diversified needs of consumers, but also brings more sales to pharmacies, achieving a win-win situation for brands and partners. At the same time, Dafeixin also actively carries out diversified marketing activities with chain pharmacies around the world to improve brand awareness and reputation, and further attract more consumers to buy products in pharmacies.
With the advantages of the brand matrix and the implementation of marketing strategies, Dafeixin has assisted pharmacies to enhance their market competitiveness, brought huge profits to pharmacies, and achieved a win-win situation for brands and partners.
Care for children with alopecia areata and assume corporate responsibility
As an enterprise that has always adhered to a sense of social responsibility, Dafeixin, as a leading brand in the field of hair, has also followed the pace of the group and devoted itself to public welfare.
According to domestic epidemiological studies, the prevalence of alopecia areata in mainland China is about 0.27%, and the total number of children in mainland China is about 400 million, and the proportion of children with alopecia areata in mainland China is about 1.08 million." Da Feixin actively participated in the charity project of children with alopecia areata, and initiated the first public welfare project to help children with alopecia areata in China. Cooperate with medical institutions and other enterprises to provide all-round care and support for children with alopecia areata. In addition to providing medical assistance, it also provides psychological counseling, educational resources and daily necessities for children.
As a leading brand in the field of hair health, Dafeixin has always adhered to the guidance of consumer needs and is committed to providing consumers with more professional and effective hair health products and services. Its products and hair appeal services have been widely recognized and praised in the market, and have now helped tens of thousands of hair loss patients successfully grow their hair, and has become the preferred hair growth brand for many hair loss patients. Many consumers say that their hair loss problems have been significantly improved and their quality of life has also improved significantly by using Dusty Son's products.
Da Feixin's "Awakening Health in China" Salon is a social action about hair health, and it is also an experience journey of in-depth interaction between brands and consumers. The purpose of this event is to arouse everyone's attention to hair health, popularize hair health knowledge, help more people get rid of hair problems, and arouse prosperity!