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Text|Netizens commented on Lele
Editor|Netizens commented on Lele
Preface
As the cost of living soars, more and more young people are shy away from the high price tag in the mall.
Choosing the wholesale market has become the new consumer trend.
The video can be viewed here
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Video source: @Great Wall New Media
In the first quarter of 2024, data from the National Bureau of Statistics showed that
The per capita consumption expenditure of residents nationwide was 7,299 yuan, of which 492 yuan was spent on clothing, a year-on-year increase of 12.4%.
Image source network
This trend of rising prices is forcing younger consumers to change their shopping behavior.
Shift from shopping in glossy malls to finding alternatives in more affordable wholesale markets or online platforms.
Image source network
Social media is rife with discussions about "shopping at the mall, not buying" and complaining about rising clothing prices.
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Young people are gradually avoiding expensive malls and looking for more affordable shopping options to cope with the rising cost of living.
As soon as the topic was released, it sparked heated discussions among netizens, let's take a look.
Netizen: I went shopping yesterday, a pair of shorts is 690, and it is not a brand, so I was told that it was a European product.
One and a half sleeves are two or three hundred, open the online shopping platform, and 80 bought two pieces
Netizen: I looked at a knitted sweater 499, the problem is not good, I gave up decisively, and I was 69 on the Internet
5 clothes, summer dress, not a brand, 2500
Netizen: Buying a piece of clothing costs me a month's salary, and I can't afford to shop
I haven't bought clothes for a long time
Netizen: The more expensive the less there is
The malls are deserted
The significant increase in clothing prices, especially in high-end shopping malls, has made young workers with an average monthly salary of 20,000 yuan feel great financial pressure and dare not easily buy clothes in shopping malls.
Many took to social media to express their dissatisfaction with the unjustified increase in clothing prices, and shared their experiences of buying clothes in wholesale markets or using more economical ways such as second-hand platforms. This not only reveals the increased price sensitivity of consumers, but also reflects the concern about the sustainability of everyday consumption.
Image source network
Between economic pressures and consumption choices, this shift among young people may be heralding broader changes in consumption patterns. High mall prices are forcing consumers to seek more affordable options, which is not only a direct challenge to merchants, but also a deep reflection on the entire retail industry. Under constant economic pressure, only those brands and retailers that can adapt to consumer needs and budgets are likely to survive the competition.
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As more young people turn to wholesale markets and online platforms, the face of clothing retail in the future is likely to change radically. Brands and merchants need to rethink how they balance quality and price to attract and retain consumer loyalty. At the same time, this shift has provided an opportunity for other consumers to re-evaluate their personal shopping habits, driving consumer culture in a more rational and sustainable direction.
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